Another Intel Developer Forum, 2nd day keynote "Data Centers"

I have been lucky to attend Intel Developer Forum as a blogger and this year I return.

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The 2nd day Keynote is on data centers.  It has been interesting to watch how data centers have become more prominent in Intel’s presentations.  I think you can track it to the growth of Google and its purchasing power of server processors.

Diane Bryant

 

Mega Session: The Data Center Opportunity

Wednesday, September 10
9:30 a.m.  – 10:30 a.m.
Keynote/Mega Session Hall, Level 3

Please join Diane Bryant, Senior Vice President and General Manager of Intel’s Data Center Group, as she discusses the global shift to digital services and how this creates the need for a re-architecture of data center solutions. Developers will be key in delivering these solutions which will require new workload-optimized approaches to platform design, cloud-enabled applications driven by advanced analytics, and automated, efficient software-defined infrastructure. Learn more about Intel’s future technologies as well as tools and support communities to help developers capitalize on the opportunities in the data center.

 
 

Death of the Tradeshow, transitioning from shallow to deep relationships

One of my LinkedIn connections, Dave Mendlen has a post on why the tradeshow is dead.

Senior Technology Marketing Leader/CMO, Former Microsoft Executive, Speechwriter for Bill Gates and Steve Ballmer

I know David from working on speeches for Bill and Steve and when David moved to Visual Studio Marketing.  David’s post on the death of the tradeshow makes excellent points that I am sure many of you will nod your head.

The next time you are at one of those trade shows, watch the engagement model. You will see that almost every customer spends less than a minute at any given booth. They pick up literature, scan their badge to enter the raffle and maybe ask a question or two. In exchange what do you get?

An unqualified lead. I'd argue that the customer likely was interested in winning a free iPad or whatever it is you were raffling off and is not a good, qualified lead. So in exchange for hundreds of thousands of dollars in marketing spend you now have a list of hundreds of unqualified leads - the sales team will call them garbage and they are not wrong.

We’ll see if other marketing companies try to change.

It's time to try a different approach to engage customers. This surface connection to customers is a bad use of marketing dollars and doesn't move the needle.

It's time to drive deeper conversations with customers.

There are exceptions to this, but is it worth the huge marketing spend?  

There are a number of ways to get closer, deeper conversations. It's time to try something different.

Is the Cloud disrupting the Data Center Ecosystem? Can you see the changes

This past two months I have done the whirlwind of being in the same cities as Data Center World, Uptime Symposium, 7x24 Exchange, Data Center Dynamics and Gigaom Structure.  If you go back 5 years ago only one of these conferences was about the Cloud - Gigaom Structure.  Werner Vogel has been presenting since 2006. Back in 2008 Microsoft presented its Container Data Center solution at Gigaom Structure.

Microsoft Presentation on Containers at GigaOM's Structure 08 - a PUE of 1.3!

THURSDAY, JUNE 26, 2008 AT 2:47AM

PCWorld reports on a Container presentation by Microsoft's Daniel Costello, Director of data center research at GigaOm's Structure 08.

"The idea of modular, portable data centers is key to the industry's future," said Daniel Costello, Microsoft director of data center research, in a presentation at GigaOM's Structure 08 conference in San Francisco. "That's why I'm here to talk about data centers, not just for Microsoft but for our customers as well."

No data center conference can present without discussing the cloud.

Part of the Cloud for so many follows Netflix’s belief in having no data centers.

“Netflix is shutting down its last data center this year,” said Cockcroft. The company’s services are now all hosted in the public cloud, but not just in AWS. Netflix is also using Google Compute Engine.

How do you add data center content on design, build, and operate when a common word of advice for Cloud users is “friends don’t let friends build data centers"

The Cloud is a disruptive force for the data center media and conference industry.  Publications who used to discuss only data centers now intermix cloud technologies.

I have opinions on who will survive and who will not.  The Green Data Center conference tried to make it.  Seems like they would have better luck if they had launched the Cloud Data Center conference.

Gigaom Structure 2014 was a record attendance of 1200 and sold out with standing room only.  7x24 Exchange 2014 Spring hit their numbers.  Most others don’t share their attendance.

The Trip from Mainframe from Mobile presented by Qualcomm's Dileep Bhandarkar, VP of Technology

Last week I was at Gigaom Structure and ran in to Dileep Bhandarkar.  Dileep and I would run into data center events when Dileep worked in Microsoft’s Data Center group, but we don’t see each other as much as Dileep has moved.  Dileep made the commitment to Mobile by joining Qualcomm.

On Aug 21, 2014, noon at the Computer History Museum in Mtn View, CA Dileep will tell his story of the trip from mainframes to mobile.  I currently have a trip planned for SJ at that time so I should be able to make the presentation.

Aug 21, 2014 12:00 PM 
Speaker Series
 
CHM Soundbytes
From Mainframe to Smartphone: What an Amazing Trip It’s Been with Dr. Dileep Bhandarkar, Qualcomm
Disruptive technologies have caused dramatic changes in computing technology for decades, often in unacknowledged ways. In this talk, Dr. Dileep Bhandarkar will paint a picture that puts these changes into perspective, and which shows how this series of disruptions have set a course that has evolved from the mainframe to the current smartphone, mobile and cloud computing world.

Dr. Bhandarkar has been an architect in the areas of memory and processor design, workstation and server systems, and data center infrastructure while at TI, DEC, Intel, and Microsoft. His current work as VP of Technology at Qualcomm focuses on energy efficient designs for next generation computing platforms. Dileep holds 16 US patents, and has published more than 30 technical papers. He became an IEEE Fellow for his contributions and technical leadership in the design of complex and reduced instruction set architecture, and in computer system performance analysis.


Join us for this fascinating lecture by Dr. Bhandakar as he paints a picture that puts this technology evolution into perspective.

This program is being sponsored by Qualcomm, the Santa Clara Valley Section of the IEEE, and the Computer History Museum.