Architecture Principles Behind Microsoft’s Gen 4 Data Center – Compartmentalized Flexibility

I was doing some research this weekend on architect and visionaries, browsing content on Ted (Ideas for Sharing). One I found interesting being in the Seattle area is the architect Joshua Prince-Ramus’s presentation on the design of the Seattle City Library.

Part of Joshua’s talk is the rationality of the approach, and how the design came out naturally.  What I found coincidental is I could envision Microsoft’s Mike Manos giving the similar reasoning for how his team came up with the design of the Generation 4 Data Center.

Here are some interesting connections from Joshua’s presentation in regards to how the Seattle City Library was designed.

Modularization.

Instead of its current ambiguous flexibility, the library could cultivate a more refined approach by organizing itself into spatial compartments, each dedicated to, and equipped for, specific duties. Tailored flexibility remains possible within each compartment, but without the threat of one section hindering the others.

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Our first operation was to “comb” and consolidate the library’s apparently ungovernable proliferation of programs and media. By combining like with like, we identified programmatic clusters: five of stability and four of instability.

Efficiency & optimization

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Each platform is a programmatic cluster that is architecturally defined and equipped for maximum, dedicated performance. Because each platform is designed for a unique purpose, their size, flexibility, circulation, palette, structure, and MEP vary.
The spaces in between the platforms function as trading floors where librarians inform and stimulate, where the interface between the different platforms is organized—spaces for work, interaction, and play.

Flexibility and Scalablity

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Each platform is a programmatic cluster that is architecturally defined and equipped for maximum, dedicated performance. Because each platform is designed for a unique purpose, their size, flexibility, circulation, palette, structure, and MEP vary.
The spaces in between the platforms function as trading floors where librarians inform and stimulate, where the interface between the different platforms is organized—spaces for work, interaction, and play.
By genetically modifying the superposition of floors in the typical American high rise, a building emerges that is at the same time sensitive (the geometry provides shade or unusual quantities of daylight where desirable), contextual (each side reacts differently to specific urban conditions or desired views), iconic.

Breaking the rules to change the experience.

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The traditional library presents the visitor with an infernal matrix of materials, technologies, “specialists.” It is an often demoralizing process: a trail of tears through dead-end sections, ghost departments, and unexplained absences.
The Book Spiral liberates the librarians from the burden of managing ever-increasing masses of material. Newly freed, they reunite in a circle of concentrated expertise. The Mixing Chamber is an area of maximum librarian–patron interaction, a trading floor for information orchestrated to fulfill an essential (now neglected) need for expert interdisciplinary help.
The Mixing Chamber consolidates the library’s cumulative human and technological intelligence: the visitor is surrounded by information sources.

Seems like the Architecture Design Principles are a good match.  Here is Microsoft’s criteria for Generation 4 Data Center

  • Scalable
  • Plug-and-play spine infrastructure
  • Factory pre-assembled: Pre-Assembled Containers (PACs) & Pre-Manufactured Buildings (PMBs)
  • Rapid deployment
  • De-mountable
  • Reduce TTM
  • Reduced construction
  • Sustainable measures
  • Map applications to DC Class
  • If you have never been to the Seattle Library here is a tour.

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    Mike Manos is a Chicago native, so I know he appreciates good architecture.  I wonder if he knew these facts about the Seattle City Library, and how closely he followed a patterns of Joshua’s architect firm Rex.

    We design collaborations rather than dictate solutions.
    The media sells simple, catchy ideas; it reduces teams to individuals and their collaborative work to genius sketches. The proliferation of this false notion of "starchitecture" diminishes the real teamwork that drives celebrated architecture. REX believes architects should guide collaboration rather than impose solutions. We replace the traditional notion of authorship: "I created this object," with a new one: "We nurtured this process."
    We embrace responsibility in order to implement vision.
    The implementation of good ideas demands as much, if not more, creativity than their conceptualization. Increasingly reluctant to assume liability, architects have retreated from the accountability (and productivity) of Master Builders to the safety (and impotence) of stylists. To execute vision and retain the insight that facilitates architectural invention, REX re-engages responsibility. Processes, including contractual relationships, project schedules, and procurement strategies, are the stuff with which we design.
    We don't rush to architectural conclusions.
    The largest obstacle facing clients and architects is their failure to speak a common language. By taking adequate time to think with our clients before commencing the traditional design process, it is our proven experience that we can provide solutions of greater clarity and quality. With our clients, we identify the core questions they face, and establish shared positions from which we collectively evaluate the architectural proposals that follow.

    One other piece of trivia.  How did Joshua get involved in the Seattle City Library project? 

    Answer: his mother. seattle pi article.

    On his mother (Marcie Ruskin) being the unsung hero of the Seattle Central Library's design:

    Yes, that's true. She was reading the newspaper on the day before there was a mandatory meeting on the library project in Seattle. She called me, informed me about the library competition and told me about the meeting. Rem was in Korea then, so I went to the airport and flew from Amsterdam to Seattle. I came to the mandatory meeting the next day. ... If OMA had not signed up at the meeting, we would not have been eligible to receive info about the project and continue in the process. The flip side of that is I spent five years worrying my mother would get stoned for involving us in the library project. Now, it seems she's safe (laughs).

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    Google Exec to Head Energy Dept?

    Newsweek throws out ideas on who will head Obama’s Energy Dept.

    Who Will Sit at Energy?

    Daniel Stone

    Obama's cabinet choices thus far reveal the president-elect's desire to tap big names with long national resumes—Hillary, Robert Gates, Bill Richardson—over the lesser-known folks who wouldn't add shock value but might bring some field or industry experience to his table. With several key cabinet posts still to fill, one pick in particular will reveal exactly how Obama is thinking and what his broader vision is for his cabinet. Whoever he chooses to sit at the head of Energy—one of the several issues he attached the word "crisis" to (economic and environmental were the others)—will indicate exactly how big a risk Obama wants to take on an issue with extremely high stakes.

    On the list is Google’s Dan Reicher, Director of Climate Change.

    But Obama did campaign on the promise of change. Which shines some light on Dan Reicher, director of climate change and energy initiatives for Google, the Internet giant that seems to have staked its future on getting ahead of everything related to innovation. Google has devoted significant resources to energy tech and power generation for several reasons (not least of which to power its massive farms of computer servers). Reicher served for a period as assistant energy secretary during the Clinton administration, but in moving from Silicon Valley to Washington, he would bring something unique: private-sector experience and a mind-set not currently limited by the bounds of government. Worth mentioning in the same vein is John Bryson, former chairman of Edison International and co-chair of the Electric Drive Transportation Association.

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    Google's Reicher, though, does seem to be the man to watch. At the Democratic National Convention in August, an Obama strategist pointed toward Reicher and told a NEWSWEEK reporter "Keep and eye on that guy, they've been talking about him a lot."

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    Dell Wins Data Center Business, Design for Customers Environment

    News.com has an article discussing Dell’s data center sales wins with Facebook, Microsoft, Amazon.com, Akamai, and Baidu.

    Dell racks up Microsoft as data center customer

    Posted by Ina Fried

    When it comes to picking a spot for a data center, Google and Microsoft often have the same sites in mind. But when it comes to how they build, the two companies take far different approaches.

    Google relies largely on its own design expertise, contracting for and building its own server designs. Microsoft, meanwhile, relies on outside companies to build the hardware, though it certainly takes an active role in designing the centers themselves.

    A custom Dell server known as Xanadu built for an unnamed data center customer.

    (Credit: Dell)

    Dell is one of the companies that helps power Microsoft's server farms, including the ones that power Microsoft's operating system in the cloud, Windows Azure.

    Data centers have been a bright spot for Dell, which has struggled in recent years. On its own, Dell's data center business would be a top 5 server vendor, said Forrest Norrod, the Dell vice president who heads its data center effort. In its most recent earnings conference call, CEO Michael Dell called out Facebook, Microsoft, Amazon.com, Akamai, and Baidu as key customers in that arena.

    What did Dell do?  They listened to the customers and designed for customer’s environment and requirements.

    It turned out that customers at the highest end didn't really need some of the hallmarks of Dell's servers. Built-in management code and redundancy might appeal to the average business, but to a customer that expects to burn through their servers, such features are costly and unnecessary.

    Meanwhile, other features like extreme power efficiency and density were the things that companies would pay a premium to get.

    And they reprioritized features.

    It turns out there are a lot of things you don't need when building a server that is going to go in one of these data centers. For example, expansion ports are definitely out, as are legacy I/O ports. Memory slots need to be limited to the minimum necessary (and then kept full so they don't change the thermodynamics).

    Instead of redundant fans or power supplies, Norrod said, Dell learned what customers really needed was one good one, since a system wasn't likely to be touched until it failed, at which time it would be replaced.

    Dell saved energy and eliminated waste.  Sounds Green to me.

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    Google Gears Down for Tougher Times

    WSJ discusses the tougher times has Google gearing down.

    MOUNTAIN VIEW, Calif. -- Corporate austerity is reaching one of the most extravagant spenders of the boom years. Google Inc. has begun to tighten its belt.

    For much of its 10-year history, Google spent money at a pace that was the marvel of Silicon Valley. It hired by the thousands and dished out generous perks, including three free meals a day, free doctors, ski trips and laundry facilities, and subsidized personal trainers. It let engineers spend 20% of their time pursuing pet projects. The company's goal was to develop new products that would reduce its nearly total reliance on selling ads connected to Internet searches.

    The Data Center group has been effected as well.

    Google used to build with abandon new data centers to house its computer servers. It figured that demand for the company's products would inevitably catch up with capacity. Mr. Pichette has made the company pay more attention to aligning its capacity with its needs, say people familiar with the matter. Google's operating committee recently decided to delay opening a new facility in Oklahoma that was planned during flusher times.

    Who is Mr. Pichette?

    Google recently hired a new chief financial officer, Patrick Pichette. Trained in "Six Sigma" management practices -- a rigid quality-control system designed to eliminate waste -- Mr. Pichette is looking to reduce inefficiencies and delay spending when possible.

    Besides slowing things down, these times are forcing shifts in priorities.  If you are a PUE fanatic, your efficiency projects are getting more attention.  Just wait until energy prices start rising.

    This messiness is about to spill into public view on two levels. Globally, diplomats are convening over the next two weeks in Poland for a climate-change conference, where the official purpose is to protect the planet and the subtext is to shift the cost to someone else. In the U.S., the same basic battle soon will heat up as President-elect Barack Obama, who has pledged to push for deep cuts in U.S. emissions of global-warming gases, moves into the White House.

    One lesson from all this is that regulatory sticks aren't likely to be enough. Financial carrots also will be important to try to convince polluters, whether companies or countries, that cleaning up their act is in their economic interest. Here again, however, those interests are being defined in narrowly local terms.

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    Green Lockerbie Data Centre

    Lockerbie Data Centres announced its new 800 million pound Scotland project.

    Plans to create the world’s largest data centre at Peelhouses outside Lockerbie have been unveiled by Scottish firm, Lockerbie Data Centres Ltd.
    A first for Scotland, the £800 million Peelhouses Data Centre and Sustainable Village will give Lockerbie international prestige and make it a leading international centre in I.T. and data storage. The development will enshrine principles of sustainability and address economic, social and environmental aspects of the locality, the region and Scotland as a whole.

    Lockerbie Data Centre is emphasizing its Green efforts.

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    Synopsis: Lockerbie Data Centres Limited propose to develop a sustainable village with a range of land uses on the edge of Lockerbie in Dumfries & Galloway.  The development will enshrine principles of sustainability and address Economic, Social and Environmental aspects of the locality, the region, and Scotland as a whole.  The principal element of the development is a two hundred and fifty thousand square metre data storage facility.  This facility will address a world-wide shortage of data storage capacity, and offset the vast energy inputs required by balancing this with local renewable energy sources and the re-use of energy in a new village that will initially provide up to seven hundred and fifty new homes of mixed tenure.  Commercial and business space suitable for companies and individuals working in the Web-Commerce and I.T. industries will also be incorporated into the layout of the village.  The sustainable credentials of the development are based on a grouping of interdependent and interacting circumstances that this locality can provide and which will benefit the existing community and commerce.

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    The environmental sustainability of the project draws together a number of locally available factors. The data storage facility requires a great deal of electrical power, mostly for cooling. The cool climate reduces the load required, but that which is required will be provided partially by a new wind farm and an existing bio-mass generation plant just to the north of the site, with backup from the national grid. Unlike most of the existing data centres in existence, the heat produced by the plant will not be lost as exhaust to the atmosphere, but will form the basis of a community heat and power distribution to the benefit of the new housing and commercial space on site, the new sports centre and swimming pool and the new school in Lockerbie, and possibly also to existing residential properties in the town.

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