Postmortem Thoughts, Google’s Efficient Data Center Summit, ups the competition for data center events

Google held an innovative event for the data center industry on Apr 1, 2009.  Many readers out there thought the event was an April Fools joke. But ,the only joke was the oil tanker data center.

As the event closed I asked the folks at Google what they thought of the event and did it meet their expectations.  My hope is that this event sets a new direction for data center events where sponsors cannot buy into the program.  The sponsor based event model has contributed to the current state of the data center industry. As customer stories are integrated to sell products, not necessarily to solve problems.

Microsoft had their MDX event.

Summary of Microsoft's Data Center Event - Microsoft Set the Bar

TechHermit has three different attendees submit comments about the Microsoft (NASDAQ: MSFT) Data Center Event. Mike Manos, Christian Belady, Daniel Costello, and the rest of the Microsoft Data Center team are changing the data center industry.

But, the Microsoft event was NDA.  Google is planning on posting the conference on Youtube On Apr 6.

175 people registered for the event, and 25 of those where Google employees who finally had the chance to share some of their data center experiences for the first time.

One of the event organizers Chris Malone, Google  Data Center R&D, provided some reflective comments.

'The aim of the summit was to bring together various groups from the IT industry to discuss best practices for efficient data center design and operation.  We disclosed details about our server and data center design with the aim of demonstrating that best practices can yield substantial efficiency improvements.  Google data centers operate with quarterly average PUE values as low as 1.12, mostly through the rigorous application of best practices that are available to everyone.  When you consider that the typical data center has a PUE of approximately 2.0, it is encouraging that well-understood steps may be applied to significantly improvement efficiency for many data centers.'

it was great to be able to share some of our innovations with the hope that it will aid the industry in moving toward improved efficiency.

The speakers and panelists from Google, The Green Grid, Amazon, eBay, The Uptime Institute, LBNL, and the EPA provided a good cross-section of views and ideas from across the IT industry.

Also, Urs Hoelzle stuck around for the whole event, and was readily accessible by attendees.  I had the pleasure of having multiple conversations and many of his comments align with the above comments by Chris.

It was fun to Live Blog the event, and I posted more than I thought.  Here are the posts I created for the event.

Most Popular

Google’s Container Data Center Video Tour

/2009/04/googles-container-data-center-video-tour.html

How Popular was video tour post?

My traffic 750% a typical day.

/2009/04/thanks-to-google-data-center-summit-content-a-record-day-for-my-blog-750-the-traffic-vs-a-typical-day.html

Technology disclosure

A 99.9% efficient UPS system

/2009/04/insights-into-googles-pue-a-laptop-approach-to-power-supplies-and-ups-for-servers-achieves-999-efficient-ups-system.html

Water as an issue.

Few people go through the work to think about the affects of water supply on the data center.

/2009/04/multiple-speakers-discuss-water-issues-at-googles-efficiency-data-center-summit.html

What’s Next for Data Centers?

Andrew Fanara discussed the future and how important it is to think about who your data center development partner is.

/2009/04/andrew-fanara-energy-star-manager-whats-next-for-the-data-center-industry-partner-for-success.html

When you think about lifecycle management, eWaste is a topic

Here is an old google server, and Google’s eWaste #’s

/2009/04/close-up-an-old-google-server-and-ewaste.html

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Multiple Speakers Discuss Water Issues at Google’s Efficiency Data Center Summit

I have been blogging about water issues in the data center for a while, and have a category for tagging posts for “water.”

It was good to see so many speakers bring up water as the next big issue, not because of cost, but due to supply issues.  As Ken Brill presented the view Green is overhyped and money is the issue for driving data center.  The cost of water will not drive some of the methods Google used to reduce its water use as water is artificially price constrained in many areas.  But, when you do a risk analysis of the water supply, you quickly realize the probability of a water shortage shutting your data center down is something you need to address.

Andrew Fanara started off bringing up water issues as the next big issue in data centers.google_Whats Next_final

James Hamilton presented water use numbers for cooling systems.

In the Best Practices Q&A with Ken Brill, James Hamilton, Olivier Sanche, and Bill Tschudi, water came up again.

Then Google’s green guy Bill Weihl and Joe Kava presented water issues Google has looked at for data centers.

Here are a few slides from Joe’s presentation.  Joe specifically brought up the issue James’s numbers were too low, because the amount of water used by power generation is higher than the amount of water used by cooling systems.

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Then there was a video on how Google’s data center is getting water from the below canal.

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Other bloggers at Google’s Efficient Data Center Summit

Met a few other bloggers at the Google Efficient Data Center Summit.  Here is what some others wrote.

James Hamilton’s blog entries.

http://perspectives.mvdirona.com/2009/04/01/RoughNotesDataCenterEfficiencySummitPosting3.aspx

http://perspectives.mvdirona.com/2009/04/01/RoughNotesDataCenterEfficiencySummit.aspx

Rich Miller Data Center Knowledge

http://www.datacenterknowledge.com/archives/2009/04/01/google-unveils-its-container-data-center/

http://www.datacenterknowledge.com/archives/2009/04/01/googles-custom-web-server-revealed/

http://www.datacenterknowledge.com/archives/2009/04/01/efficient-ups-aids-googles-extreme-pue/

Earth2Tech

http://earth2tech.com/2009/04/01/a-key-to-googles-data-center-efficiency-one-backup-battery-per-server/

News.com

http://news.cnet.com/8301-1001_3-10209580-92.html?tag=newsLeadStoriesArea.1

GreenTechMedia

http://greenlight.greentechmedia.com/2009/04/01/google-a-big-ass-battery-in-every-server-1316/

Neo Seeker

http://www.neoseeker.com/news/10313-google-unveils-server-design-used-in-data-centers/

Sentilla

http://blog.sentilla.com/2009/04/google-unveils-custom-serverup.php

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