HP’s acquisition of 3Com allows energy-efficient networking integration

There is news all over on HP’s acquisition of 3com.  WSJ is one example.

H-P to Acquire 3Com for $2.7 Billion

By JUSTIN SCHECK

Hewlett-Packard Co. said it agreed to buy networking-gear maker 3Com Corp. for $2.7 billion in cash, the latest move by H-P to bulk up its product line amid a broader push by the few remaining technology giants to turn themselves into one-stop shops for corporate customers.

[                    bizworld                ]

Mark Hurd

The Palo Alto, Calif., company—the world's largest tech company by revenue—also preannounced positive fiscal fourth quarter results. It posted an 11% jump in operating earnings and an 8% decline in revenue from a year ago, beating analyst estimates. In a sign the tech industry is leaving the recession behind, H-P also raised its revenue forecast for the new fiscal year.

By buying 3Com, a onetime leading tech company that has fallen on tougher times this decade, H-P is aiming to goose its growth. The move also puts H-P more squarely on the turf of Cisco Systems Inc.

David Donatelli, H-P's vice president in charge of the corporate-computer division, said 3Com has a better set of networking products for large corporate clients than H-P currently sells and a market share of more than 30% in the China networking market. With the deal, Mr. Donatelli said, "we get industry-leading products."

Drilling into the actual HP press release, I found the green, energy-efficient angle most miss.  The following is a quote from Bob Mao, CEO of 3Com

3Com’s networking products are based on a modern architecture which has been designed to offer better performance, require less power and eliminate administrative complexity when compared against current network offerings

HP is going to deploy the 3Com solution company wide, and you can bet the results if good will be in a future HP case study.

“We are confident that we can run our entire global business of 300,000-plus employees, including our next-generation data centers, entirely on the new HP networking solutions,” said Randy Mott, executive vice president and chief information officer, HP. “Based on our experience and extensive testing of 3Com’s products, we are planning to undertake a global rollout within HP as soon as possible after the completion of the acquisition.”

Read more

Push for energy efficient computing

EDN, Electronics Design and Strategy and news has an article on energy-efficient computing.

Industry standards lead push toward energy-efficient computing

Environmental concerns and rising energy costs are spurring industry and government groups to develop requirements for high-efficiency AC and DC power conversion, leading to energy-efficient servers. Meeting the newest specifications will demand knowledge of competing power-conversion topologies, components, and design.

By Lee Harrison, Peritus Power -- EDN, 11/12/2009

AT A GLANCE

  • The ac/dc power-conversion step in the overall power chain for server farms can yield some of the most significant gains in power efficiency.
  • To meet industry standards, manufacturers have taken different approaches, including using interleaved PFC (power-factor control), bridgeless PFC, and resonant topologies.
  • Thanks to its 0V switching losses, higher switching frequencies, and smaller footprints, resonant-converter topology may be able to achieve Energy Star Platinum standards.
  • For the near future, silicon will remain the dominant switchingsemiconductor material, and gallium nitride will start to make inroads over the next year.

In addition to environmental concerns, the increasing cost of electricity is driving data-center managers to more energy-efficient installations. As utility bills become the primary expense for data centers, electricity costs now outweigh real-estate costs, with power consumption per data center ranging from 2 to 22 MW. In 2007, the Internet accounted for 9.4% of total US electricity consumption and 5.3% of global electricity consumption. Networking equipment, such as modems, routers, hubs, and switches, accounted for about 25% of the electricity demand in an average office. If the computers and servers in an infrastructure require 200 kW, then the networking components in that infrastructure need 50 kW. In addition, 45% of the power a data center consumes is for air-conditioning and cooling. In modern data centers, performance per watt has become more critical than performance per processor.

If you are a power supply/conversion geek read the rest of the article.  Here is more background about the author.

Lee Harrison is director of Peritus Power. Previously, he worked at Sun Microsystems as a power-system architect and technical leader for the Sparc and x86 platforms, developing the technology and strategy for power conversion with Emerson Network Power, Delta, Lineage, Power One, and FDK from 2000 to 2009. He provides input to the Environmental Protection Agency on power-related issues and has been a voting member of the Climate Savers ac/dc work group for the last four years. Before joining Sun, Harrison was an engineering manager for a UK-based defensepower-supply company, specializing in high-density, low-profile dc/dc and ac/dc power conversion and nuclear-protected electronics. Click here for his LinkedIn profile.

Peritus Power brings up interesting challenges to make systems more energy-efficient.

The Problems Attaining High Efficiency.

Higher efficiency sounds like an easy task. It is littered with problems for the unwary. Taking a legacy design and modifying it is not always possible, new designs quite often require starting from scratch. Higher efficiency means faster switching edges, this leads to precaution needing to be taken to ensure EMI radiated is not a problem. More noise in the PSU can cause I2C communication issues, and of course, power sapping snubbing is not an option. Cost is an issue if you are not careful throughout the entire design.

I’ve spent many hours working with the EMI testing team while at Apple and it makes total sense that higher efficiency power switching edges has an effect on EMI radiation.

The last thing you want is high efficiency systems that interfere with the operations of other IT equipment.

Read more

Data Center operators promote green features to lure tenants

InfoWorld has an article discussing green data center features to lure tenants.  One good part of the colocation providers like Fortune and Digital Realty Trust promoting green features is more people will be thinking of how their company owned datacenters should be green.

NOVEMBER 11, 2009

Datacenter operators dangle green benefits to lure tenants

Providers share their energy-efficiency secrets and link them to cost savings

Share or Email

|Print|Add a comment|

19 Recommendations

Hardware vendors aren't the only organizations out there touting their green credentials to lure customers. Companies specializing in building and operating datacenters, both for individual and multiple tenants, are increasingly trumpeting the energy efficiency and eco-friendliness of their facilities. These traits not only appeal to the "save the planet" sensibilities of more environmentally conscious decision makers but to cost-conscious decision makers as well.

Among the datacenter operators celebrating green achievements is Fortune Data Centers, which recently earned LEED (Leadership in Energy and Environmental Design) Gold certification for an eight-megawatt facility in San Jose. By building and developing the facility with energy efficiency in mind, Fortune Data Centers asserts it will enjoy long-term cost savings that will be passed on to its tenants.

[ Learn how datacenter operator Digital Realty Trust transformed an old printing press into a LEED-certified datacenter. | Like green datacenter operators, companies find that green IT premiums are worth the cost. ]

"We're structuring our business so that customers can enjoy the benefits of LEED-certified datacenter space without paying a premium for it," said John Sheputis, CEO of Fortune Data Centers. "We believe companies shouldn't have to pay extra for energy efficiency; rather they should realize a reduction in costs."

Read more

openQRM Project – open source data center management project

Found openQRM project in a PCWorld article.

Also in the management realm is the openQRM project, a revival of an open source data center management project begun by the now-defunct company Qlusters. OpenQRM is a single-management console for infrastructure both physical and virtual. It provides an API for integrating third-party tools, including Puppet, and incorporating plug-ins.

The newest iteration, version 4.4 includes Simple Object Access Protocol -based Web services for remote control and other infrastructure management tools for cloud deployments

NetworkWorld has more details.

Instant Cloud Computing at UKUUG 2009

By MattR on Fri, 01/16/2009 - 10:53am.

Additional to next weeks presentation about "Cloud Computing with openQRM" at LCA2009 (Virtulization Miniconf) there is another possibility to keep up with openQRM's Cloud Computing features at the UKUUG Spring 2009 Conference in London (24-26 March 2009). This upcoming presentation deals with why open-source is serious for Cloud Computing and provides details about openQRM's implementation of a fully automated and rapid deploying Cloud environment which can be used for private and public Cloud services. It also explains openQRM's business model for Cloud Computing via its integrated billing system and ends up with a live-demonstration.

Please find the abstract about "Instant Cloud Computing with openQRM" as a teaser at :
http://www.ukuug.org/events/spring2009/programme/instant-cloud-computing.shtml

openQRM site is here.

About openQRM

Submitted by matt on Tue, 11/18/2008 - 00:47

openQRM is the next generation, open-source Data-center management platform. Its fully pluggable architecture focuses on automatic, rapid- and appliance-based deployment, monitoring, high-availability, cloud computing and especially on supporting and conforming multiple virtualization technologies. openQRM is a single-management console for the complete IT-infra structure and provides a well defined API which can be used to integrate third-party tools as additional plugins.

Read more

TVTechnology discusses green data center and broadcast TV.

The green data center topic has even reached the broadcast TV market in TV Technology’s article.

The 'Greening' of the Data Center

by Karl Paulsen, 11.10.2009

ALEXANDRIA, VA.
A fascinating change is occurring in the IT and data center space that may be extending into the broadcast space given thoughts of hubbing or distributed operations. The emerging concept of the "cloud" is possibly the most prominent trend in the IT industry, with at least one rationale being the "greening of the data center."
Today's growing focus on both green-IT and the cloud is more than just a trend fueled by the watchful CFO eyes. It is clear that green philosophies must be worked into all future business models. An example of approaches to greening up the broadcast facility was previously covered in "Looking Toward the Green Blades of Servers," (Dec. 2, 2008), where I pointed out that many facilities now employ a plethora of discrete PC-based workstations as utilitarian components or communications interface buffers. If the broadcaster looked to blade server technologies for those simpler utility-grade applications, the number of PC-workstations could be boiled down considerably. Blades emphasize compactness and reliability while reducing the physical and the carbon footprints left behind by employing efficient power, cooling and product consolidation.

In a somewhat yet-to-be-recognized outcome, the broadcast server marketplace has adopted a similar attitude through the use of more efficient storage components, consolidation of channels, and improved encoding/decoding system architectures. Over time, a huge reduction occurred in the physical space requirements for both storage components and video serving engines while simultaneously realizing increased performance and storage capacity many fold. Manufacturers have taken a serious look at the green issues in their products, but surprisingly have yet to make it major thrust in their marketing "green," like their data center counterparts have.

Specific broadcasting equipment is mentioned for energy efficiency improvements.

For an historical example, the original Tektronix PDR100 took 5RU of space for four channels and included eight 4 GB RAID drives consuming 750 watts total power. The PVS1000 system took 6RU, plus 3RU of RAID for 8 channels and consumed 430 watts. Adding additional drives in an external array drove the total power consumption to 822 watts. Through evolution, this product line became the Grass Valley K2 platform—taking only 3RU for four channels and a power draw of 500 watts (with 10 internal 300 GB HDD). The newest K2 Summit takes up 2RU and consumes about 300 watts.

Harris' Nexio AMP platform evolved by adding feature sets in a like-chassis footprint, thus improving the green impact from both the space and power consumption perspective. Nexio, originally ASC, then Leitch, was not unlike Tektronix which became the Grass Valley Profile in their concepts of integrated drives and serving engines. Through evolution we have seen these platforms migrate from self contained to discrete components, and then back to self contained products again. Efficiencies gained are dependent upon many undercover green initiative byproducts.

Note this article for TV Technologies was written by Azcar Technologies, a television broadcasting solution provider.

Read more