I had a chance to watch HP's video and asked if they could post the video on Youtube to share more broadly.
This video is the marketing testimonial format. It is 4:20 min long.
Growth of Biomass energy plants is a new source for a Green/Low Carbon Data Center,
NPR has an article on the growth of Biomass energy generation.
Wood-Powered 'Biomass' Plants Have Critics Barking
by MARTIN KASTE
Listen to the Story
Billions of dollars in tax credits for alternative energy were included in the federal stimulus package. Some of the money is going to encourage Americans to do something man has done for centuries: burn wood.
Plans for electricity-generating "biomass" plants are in the works around the country — and they're under attack from critics who worry that burning more wood may not be as environmentally friendly as other kinds of alternative energy.
I've had multiple conversations with OSIsoft's Pat Kennedy on the opportunity for data centers to locate near pulp and paper mills which have an abundance of biomass, energy, water, and steam to support data centers.
But, data center site selectors and their customers are risk averse going with safe places. Google bought a decommissioned pulp and paper mill, and I blogged about biomass power generation here. I know of an existing pulp mill with 20 megawatts of current renewable biomass power with plenty of steam and space for a data center, but the owner has had a difficult time getting data center developers, engineering and customers interested in his site given there are no other data centers located in the area.
I am constantly amazed at how much money is wasted on data centers. The number of executives who want to reach out and touch their data center put data centers close to their corporate offices like the bay area. You don't see Google, Microsoft, Amazon, and Facebook building data centers in the bay area.
If you want to have a competitive advantage in data center services go where the power is cheap and sustainable.
Keep in mind when you have a $100 million plus budget, the data center con game is on and you can get played. Mike Manos describes some of this.
Its an industry dominated by boutique firms in specialized niches all in support of the building out of these large technically complex facilities. For the initiated its a world full of religious arguments like battery versus rotary, air-side economization versus water-side economization, raised floor versus no raised floor. To the uninitiated its an industry categorized by mysterious wizards of calculus and fluid dynamics and magical electrical energies. Its an illusion the wizards of the collective cottage industries are well paid and incented to keep up. They ply their trade in ensuring that each facility’s creation is a one-off event, and likewise, so is the next one. Its a world of competing General Contractors, architecture firms, competing electrical and mechanical firms, of specialists in all sizes, shapes and colors. Ultimately – in my mind there is absolutely nothing wrong with this. Everyone has the right to earn a buck no matter how inefficient the process.
I wonder if it is worthwhile to give tips on the signs of when you are being thrown a lot of BS.
One of the top tips I would make is don't let your corporate real estate who provides your office space be responsible for data centers. Data Centers are not office spaces, the people who you want to build your data center most likely are not the people who built your office space.
Due to the money spent on data centers, almost no one says "yeh, I made a bunch of mistakes building mine, and I could have saved a bunch of money if I had made some different decisions. Let me tell you what I would have done differently." Because, if he did, he would mostly be fired for admitting he made million dollar mistakes.
This is why people glowingly promote their data centers as being LEED certified and top efficiency, because it directly reflects on how smart they are. Beware of those who are promoting their data centers, and don't tell you the mistakes made.
No One Builds Perfect Data Centers.
Read my post again on top 9 data center mistakes.
Not Calculating PUE ROI, 1 of 9 Top Data Center Mistakes
Lee Technologies sent over their Top 9 data center mistakes paper, and I liked it right from the start as they made the point people don't calculate an ROI for PUE performance. PUE is closest to telling an efficiency of a data center which to a layman is the closest we have for data centers for a MPG, but who specifies a high MPG number and doesn't think about how much it costs for the extra MPG above the norm.
Saw Eric Schmidt walking with his Android Phone, made me think who would have thought a Phone made Apple more valuable than Microsoft
I was sitting down at lunch today and Eric Schmidt walked by typing on his Android Phone. I wonder if I had got my iPhone out quick enough to take a picture if he would react the way Steve Ballmer does.
Steve Ballmer Will Smash Your iPhone, Mock You
Don't upset Steve Ballmer. You wouldn't like him angry. One Microsoft employee discovered that the hard way at a recent event for the company. As the CEO was making his rounds amongst the employees, the worker pulled out an iPhone to snap a shot of Ballmer. Ballmer grabbed the phone, put it on the ground, and pretended to stomp it. All in good fun, apparently.
What is hilarious is watching Ballmer discussing Google Android in Nov 2007 welcoming the competition.
Which reminded me of Apple's welcoming IBM.
And Steve's comment about the iPhone.
But Apple gets the laugh today as they achieved a higher market cap than Microsoft.
May 26 (Bloomberg) -- Apple Inc., the computer maker turned mobile gadgeteer, overtook Microsoft Corp. to become the most valuable technology company on optimism it can keep adding customers for its iPhone, Macintosh computer and iPad.
By 4 p.m. New York time in Nasdaq Stock Market trading, Apple’s market value was at $222.1 billion, higher than Microsoft’s $219.2 billion. That made Apple the most valuable technology firm in the world. It’s also the second-largest U.S. stock by market value, behind oil company Exxon Mobil Corp., valued at $278.6 billion on the New York Stock Exchange.
And IBM has a market cap of $152 billion. How times change.
Green the Data Center with a Network Storage Solution, Flash Memory RAID array - 80% less power and 70% less servers
Greening the Data Center is dominated in marketing messages by the big brands - Intel, HP, IBM, and EMC/VMware. But, some of the greenest solutions are coming from small companies that introduce disruptive technologies. As many of you know the Storage Systems can be big power users in the data center, requiring special power distribution for the high power density which then requires extra cooling. Many of you would like to throw those storage systems out if you could.
How about if for the same cost as an EMC or NetApp storage solution you could consume 80% less power, shrink a rack of storage to 3U of space, and improve the server performance potentially removing 70% of the servers? Violin memory announced their new storage solution.
MOUNTAIN VIEW, Calif. — May 25, 2010 — Violin Memory, Inc., provider of the world’s fastest and most scalable memory arrays, today announced the availability of the Violin Memory 3200 Flash Memory Array. The Violin 3200 is a redundant, modular 3U memory array that scales from 500GB to 10 Terabyte SLC NAND Flash and provides the industry’s best price/performance attributes using patent-pending Flash RAID technology.
...
“We are delighted by the customer response to the Violin 3000 series and our new Memory Array data center equipment category.” said Don Basile, CEO of Violin Memory. “The aggregation of flash modules into a Memory Array allows much higher performance and spike-free latency for enterprise applications – Database, data warehousing, VMware as well as custom applications all benefit from the order of magnitude price/performance improvements of Violin’s flash array technology.”
Versus SSD memory solution that are installed in PCIe slots like Virident and Fusion-IO which are useful for solutions like memcache, the Violin Memory solution looks like a NAS storage device and can improve the performance of a wider range of solutions like good old relational databases.
Here is a top view of the 3000 Series Violin Memory storage appliance.
BTW, a bunch of the exec team at Violin Memory came from Fusion-IO, so if you were looking at Fusion-IO you should think about adding Violin memory to your eval list. Violin Memory has the potential to be used in a lot more scenarios.
The Violin Memory is disruptive to the Server License model for those who make money on the number of processors, so you can expect resistance to a NAND Flash memory array.
I'll be meeting with Violin Memory tomorrow, so I should have more technical details in a future post.
Alan Wake XBox Game for Data Center fanatics - Generators, Batteries, Security, and Fear when Energy runs out in a Battle with Darkness
Thanks to Dave Harder convincing my wife that the hottest XBox 360 game is Alan Wake, I have a new game to play late at night.
After playing the game, I realized it was a game that could be entertaining for people who work in Data Centers. Bad things happen when the power goes off.
During the day in each episode Wake can wander and talk to NPCs, but once the clouds roll in and the moon lights up it's a whole different beast. Shadows flit across the ground at supernatural speed like X-Files black oil when threats are imminent. The lighting effects can be stunning. Moonlight pours from above, streetlamps and construction bulbs indicate the way forward, and Wake's all-important flashlight is a tool for exploration and, more importantly, to vanquish threats. Just because there's such a focus on story and presentation doesn't mean the game lacks a responsive and satisfying combat system.
You have a flashlight to help you see the bad people and find generators to turn the lights on.
You need batteries which are sponsored by Energizer. The diesel generators could have been sponsored, but they all look pretty beat up, so putting a logo on it isn't worth much.
Here is a video turning on a generator.
Here are some reviews.
Critical Response
Michael Plant from The Independent gave the game a perfect score of 5/5. He praised Alan Wake for its "flawless pacing", which "ensures a compulsive experience". Editing and plot were also received very positively, making the game "the kind of experience the current console generation was made for."[32]
The Daily Telegraph rated the game 9/10 with editor Nick Cowen being impressed by its "stunning" look, stating the town of Bright Falls and its surrounding environment to be "authentic" in terms of architecture, vegetation, weather and lighting. He described the atmosphere as being able to "...turn on a dime from feeling safe and serene to one of choking menace and foreboding...". Combat mechanics and plot were also praised with the first making "the player feel constantly under threat." and the latter being "...one of its [the game's] strongest assets." Criticism included facial animation and shortness in length.[33]
Dirk Lammers said the game kept "players on the edge of their seats", giving a final score of 4 out of 4 in his review for the San Francisco Chronicle.[34]
Enjoy.