Writing again - The Big 5 - GAFAM - Google, Apple, Facebook, Amazon, Microsoft

I have taken a long break from writing. Waiting for something that had my interest.

What I find interesting is how Google, Apple, Facebook, Amazon, and Microsoft are driving things in the data center industry.  I've been calling this group the Big 5.  Using the letters from each you can say GAFAM.  There are a references out there on the term GAFAM meaning these 5.

Conveniently I find I cross paths with many employees of GAFAM.  I live in Redmond, working at Microsoft 1992 - 2006.  In the area there are many Amazon employees. Most of my business trips are to SJC where I'll run into Google, Apple, and Facebook employees.  Many of these people don't work in the data center groups, but I can figure out whether there is a relationship between what these people do and the data center teams.

This post is a small step to start writing again.  And writing about something that has my interests.

I like many others are kind of bored with the data center news.

GreenM3 turned off Advertising

I have had a variety of people request to place ads on this site, taking no one up on their offer.  I choose early on to embed Google ads to see how it worked, how much money would come in, and to see what ads would show up.  

I don’t write on this blog to make money, so I decided to turn off Google banner ads and eliminate the ad placement.

There is a gaping hole where the banner ads were.  That is not a bug.  Ad banners are gone.  and now I can say I make $0 money from this blog. 


The more you know the less you can say

I find more and more there is less I can say about data centers in a blog post.  Why?  Because I am finding so many times what is promoted as new is old and has been said before or what is new is not that interesting.

Do you find that some of the people who say the most know the least?

Something to ponder.

“The more you know the less you can say” is followed by what type of people?

Do you want eyes or hearts of followers, or are you in a dialog with their minds

Some people think social media is all about the # of followers you have.  I know some people who will ask how many twitter followers do you have.  I just finished Austin Kleon’s book Show Your Work and one chapter focus on the issue of followers.


“What you want is to follow and be followed by human beings who care about issues you care about. This thing we make together. This thing is about hearts and minds, not eyeballs.” —Jeffrey Zeldman

Stop worrying about how many people follow you online and start worrying about the quality of people who follow you. Don’t waste your time reading articles about how to get more followers. Don’t waste time following people online just because you think it’ll get you somewhere. Don’t talk to people you don’t want to talk to, and don’t talk about stuff you don’t want to talk about.

Kleon, Austin (2014-03-06). Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered (Kindle Locations 543-548). Workman Publishing Company. Kindle Edition.

I don’t know about you but I don’t want someone’s heart.  I am interested in their mind and what they think.  I want minds, not eyeballs.  Now the problem with this is the media industry has convinced you that your heart is the center of emotions and passion.  The heart is the center of your blood circulatory system.  Last I checked the scientific community has not found any brain cells in your heart or blood. 

I hope my readers think and question and don’t just follow what their heart tells them to do. :-)