Go Dense, Go Fast, Go Green

Kevin Brown from APC presented APC's InfraStruxure solution, and I especially liked his tag line. "Go Dense, Go Fast, Go Green"

image

InfraStruXure

InfraStruXure

Data centers on demand

InfraStruXure fully integrates power, cooling, rack, management, security and services. This on-demand architecture allows the selection of standardized components to create a solution through modular and mobile configurations. InfraStruXure is available for any IT environment, from wiring closets to large data centers.

For a green data center, the requirements Kevin lists are areas you should look at.

image

This list as an holistic thinking of the properties in a green the data center vs. the typical, PUE, hot and cold aisle containment, virtualization, etc.

Also, liked the fact that Kevin has a software background.

Kevin BROWN
Vice President, Data Center Global Offer
IT Business
Schneider Electric

Kevin held numerous management roles at APC, including Director, Software Development Group.

image

Read more

Amazon leases data center space while Google and Microsoft build

DataCenterKnowledge reports on Amazon.com leasing 125,000 sq ft of office/warehouse space and converting it to data center space.

Report: Amazon Leases Space in Virginia

September 28th, 2010 : Rich Miller

Amazon’s expanding cloud computing operation apparently needs room to grow. The commercial real estate news site Globe Street reports that Amazon has leased a building in northern Virginia that will be used to expand its data center operations.

Citing an unnamed source, Globe Street says Amazon has leased a 125,000 square foot facility in Sterling, Va. and will invest $60 million in converting the site into a data center. The building, which is owned by a joint venture between Altus Realty Partners and Perseus Realty Partners, features a 90,000 square foot warehouse with 18-foot ceiling clearance that can be converted to data center space. The facility also features about 35,000 square feet of space currently used for offices.

as referenced the Globe Street mentions the shortage of space.

As data center space becomes ever more scarce in the area, a growing number of firms are investing in building out the operations themselves. Microsoft, for example, is investing $499 million in the southern county of Mecklenburg to build a data center. It will be the largest investment here and create 50 jobs, according to Virginia Gov. Bob McDonnell.

Amazon has an estimated 150,000 plus servers which would have most companies building data centers not leasing them.  Amazon is a different breed than other high tech companies thinking like a retailer and driven by a financial discipline.  Amazon has only one built data center in Boardman, Oregon.

Will Amazon eventually build big data centers like the rest following Google, Microsoft, Yahoo, and Facebook? 

At many companies the rigors of getting approval a data center construction project approved are from the business units, technical people, and the CFO.  I would expect at Amazon.com, everyone wants to see the numbers, and they spend much more time on financial modeling.

Should we lease or build?

What is the best use of Amazon's capital and cash?

What is the overall operating expense of a leased vs. owned facility?

Latest decision in the East Coast. Lease.

Read more

Facebook Data Center Summary - buildings, power, servers, and softwar

DataCenterKnowledge has a great FAQ on Facebook which coincidentally is done 4 days before the opening of "The Social Network".

image

The Facebook Data Center FAQ

September 27th, 2010 : Rich Miller

With more than 500 million active users, Facebook is the busiest site on the Internet and has built an extensive infrastructure to support this rapid growth. The social networking site was launched in February 2004, initially out of Facebook founder Mark Zuckerberg’s dorm room at Harvard University and using a single server. The company’s web servers and storage units are now housed in data centers around the country.

Each data center houses thousands of computer servers, which are networked together and linked to the outside world through fiber optic cables. Every time you share information on Facebook, the servers in these data centers receive the information and distribute it to your network of friends.

The FAQ is 3 pages and has a lot information for the data center curious.

Read more

New Energy Resource Management tool coming to the enterprise market

When I was talking to a VC this week, we were discussing Hara.

image 

Another company he mentioned was C3.

image

There isn't much out there on C3, but there are job postings.

image

One of the things I've always thought as a weakness of Hara is what their SW does.  But, Hara does have a great VC investment and excellent marketing.  Which makes a lot of sense given most of the people who are buying environmental impact solutions aren't technical software people.

But, this leaves the opening for C3 to come in with a SW system for Energy Resource Management.  Being a technical guy, I like the C3 job posting list.  Compare this to Hara's current technical job posting.

image

So is Hara really just a reporting system?  Vs. C3 is trying to complex energy resource modeling.

Ideas move quickly, and the folks at Hara probably realize their weakness and are thinking of ways to compete vs. C3.

Compare the founder of C3 vs. Hara.  Siebel vs. SAP.

Hara founder.

Amit Chatterjee, CEO and Founder

Amit Chatterjee, Chief Executive Officer
Download image

Amit Chatterjee is CEO and Founder of Hara, the fastest growing provider of environmental and energy management solutions. Mr. Chatterjee has been at the forefront of shaping a new category of business software and has championed the notion of organizational metabolism. Under Chatterjee’s leadership Hara addresses an end-to-end environmental and energy business process from reporting to reduction across an organization and its value chain. Mr.Chatterjee is a thought-leader on green economy innovation, energy independence and entrepreneurship. He has participated in prominent conferences such as the United Nations Copenhagen Climate Change Conference, and has been a featured participant at Fortune Brainstorm Tech, Aspen Institute’s Clean Energy Economic Forum and the Corporate Leaders Group on Climate Change Conference. Mr. Chatterjee is a published author ofThe Post Carbon Economy and is on the board of the Corporate Responsibility Officers Association. Prior to founding Hara he led SAP’s fast-growing Governance, Risk and Compliance unit. Mr. Chatterjee developed his strategic and leadership experience while at McKinsey & Co., working with clients such as SAP, Cisco and Oracle. Mr. Chatterjee has B.A. degrees in Political Science and Chemistry from UC Berkeley, with graduate studies at Stanford University.

C3 founder.

Siebel_100px

Thomas M. Siebel

Founder and Chairman

Mr. Siebel is the Chairman of First Virtual Group, a diversified holding company with interests in investment management, commercial real estate, agribusiness, and philanthropy. Mr. Siebel was the founder, chairman, and chief executive officer of Siebel Systems. From 1984 through 1990, he was an executive at Oracle Corporation. Mr. Siebel serves on the Board of Advisors of the Stanford University College of Engineering, the University of California, Berkeley College of Engineering, and the University of Illinois College of Engineering. He is the Founder and Chairman of the Meth Project and the Siebel Scholars Foundation. Mr. Siebel is a graduate of the University of Illinois at Urbana-Champaign, where he received a BA in history, an MBA, and a MS in computer science.

Hara has the market now for environmental monitoring software, but long term I would place bets on C3 for a green data center software solution.

The CEO of C3 is a mechanical engineer.

Abbo_100px

Edward Abbo

Mr. Abbo is Chief Executive Officer of C3. He was formerly Senior Vice President at Oracle Corporation responsible for Oracle’s application and SaaS products including CRM and ERP & Supply Chain products. Prior to joining Oracle in 2006, he was Senior Vice President of Technology and Chief Technology Officer for Siebel Systems. During his twelve-year tenure at the company, he was a member of the Siebel executive management team, Founder’s Circle of first employees, and led Engineering, Industry Products, and Sales Consulting organizations. Prior to Siebel Systems, he worked in a variety of sales and consulting roles at Oracle Corporation.

Mr. Abbo earned a M.S. degree in Mechanical Engineering from the Massachusetts Institute of Technology and a B.S. degree in Mechanical & Aerospace Engineering from Princeton University.

There are companies like Sentilla for data center energy, but there is no reason why a well designed solution shouldn't work across the enterprise.

Read more

Data Center Problem Solving or Process, where do you spend your time?

In 1991 after 7 years at Apple I took a sabbatical and vacation for 15 weeks re-living a  childhood summer vacation experience taking off from Memorial Day to Labor day.  It took me 6 weeks to decompress, and I was thankful I took so much time off.  One of my realizations I had is I really enjoyed solving complex product development problems.  Passionate and refreshed I returned to Apple in Sept 1991 told my manager my realization and she said, "well it's nice you like to solve problems, but we are about process here."  By April 1992, I took the leap leaving Apple to go to Microsoft to work on Windows until 2006.

I was having a great philosophical conversation last night with Kevin Francis at Silent Partner.

Kevin Francis

Kevin Francis

Growing up in Austin, Texas Kevin developed an affinity for live music, tacos and a story well-told. That background somehow resulted in an ability to put complex telecom problems into plain language that non-technical executives can understand and profit from. Previously, Kevin learned the ins and outs of his field at leading companies such as MCI, GST and CRG West. It was at XO, however, where he first met Mike and developed a friendship which would lead to the origins of Silent Partner. When he’s not in his super secret laboratory cooking up strategy for his clients, he’s most likely enjoying a cold beer and watching live music or the Texas Longhorns. Hook ’em.

We first met a couple of months ago at a data center social, and had fun talking about Texas Longhorn football as I plan on taking my 9 year-old daughter next month to her first Texas Longhorn game and to see her Uncle who was an all-American swimmer for Texas.  And, while I am in Austin I'll see the guys at Smooth-Stone and Dell. 

image

Last night Kevin and I got into an interesting discussion of how so many decisions are made by people who don't really understand the problem they are trying to solve.  And, this morning that's when it hit me.  Most people are going through a process, not a problem solving exercise.  And, this same issue of so many being about process, is causing the data center industry to be slow in changing.

What problem do you want to solve?  Many data center people want to build a data center to reduce their costs vs. collocation facilities.  So, this is a process of cost reduction. 

Silent Partner's engages with many clients who have network performance issues, scalability of their information services, and cost reduction.  The entrepreneurial start-ups are running into these type issues as they grow.

AREAS OF EXPERTISE

Pie Chart

We strive to stay at the center of our industry. At this point, we’ve experienced it all. We know what products, services, and vendors work best. We see how deals are struck and what dynamics are at play. We know exactly how much you can get for your money. We hear about new facilities before our competitors and we know which new technologies are being offered. We are essentially stockpiling information to give our clients every advantage.

If you try to take a process approach you'll many times go down a path of "covering your ass" do all the things in a way so you and your peers can't get fired which many times happen in IT as there is low tolerance for risk.  Risk-less development can be costly and ineffective, but it saves people's jobs.  Look who builds some of the most inefficient data centers and they are usually the most bureaucratic process oriented organizations.

To get out of this dilemma you can hire a good set of outside experts like Silent Partner to address the problems and not be focused on process.

Services

We never start with a price list. We get in a room with our clients and listen. Out of that comes all kinds of ideas, big and small. Sometimes we need to get them up and running, yesterday. Sometimes we need to sit back and take a more strategic view of the problem. Every solution is different.

The telecom landscape is constantly being populated and re-populated with new technologies, protocols, services, and vendors. We stay connected and close to the action—it’s the only way to ensure our customer’s success

BAR CHART ILLUSTRATING
SUCCESS RATES:
Bar Chart

Their client list is solid.

SP_logos

Where do you spend the majority of your day in process or problem solving?

I try spend the majority of my time talking to guys like Kevin Francis.

Read more