Data Center Roundtable Summit, St Louis Nov 11, 2010 - Information Infrastructure of the 21st Century

Today I am in St Louis participating in a Data Center Roundtable Summit.  There are two panel discussions.

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• Moderator - Jim Grice, Spencer Fane
• Stephen Worn, CTO, DatacenterDynamics
• Mike Kearney, Manager of Economic Development , Ameren
• Don Imholz, EVP, CIO, Centene
• Johnnie Foster, Director, Washington University in St Louis –
CAIT
• James Thompson, Ph.D., Dean, College of Engineering -
University of Missouri
• Steve Wyatt, Ph.D., Vice Provost for Economic Development -
University of Missouri

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The Convergence of Information Technology and
Renewable Energy
• Moderator - Nancy Heimann, Enginuity
• Robert Clayton, Chairman, Missouri Public Service Commission
• Robert Reed, PhD, Research Associate Professor, College of
Engineering and Center for Sustainable Energy
• Dave Ohara, Green M3
• Errol Sandler, PhD., Associate Dean, Washington University

I'll blog observations of this event, not live blogging as I am sitting on a panel and I am starting to learn that there are too many people to meet and as fast as I can blog.  I can't blog in 30 seconds.

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One way to Green a Data Center, go Tiny

One way to think about the old way of data center construction is like a McMansion.

The term is generally used to denote a multi-story house of no clear architectural style,[7] with a larger footprint than existing homes

Bigger was better.

You could look at Containers as the mobile home brought to data centers.  Google started the movement with its Container data centers.

There are now Container data centers from most Server OEMs, data center engineering and construction companies.

Why does a Container approach make sense?  Consider this cnet news article on Tiny Green Homes.

Building a green empire, one Tiny House at a time

by Daniel Terdiman

This is a Tumbleweed Tiny House, part of a collection of more than 20 designs of houses that are small, energy- and materials-efficient, and which emphasize a smart use of space.

(Credit: Daniel Terdiman/CNET)

GRATON, Calif.--As most people know, a major reason for the current housing meltdown was millions of people buying homes far bigger than they needed, let alone could afford. To Jay Shafer, the answer is tiny.

One way to be Green is to be in a smaller space.  A container is a much smaller white space for data centers, and can be a bit claustrophobic.

The question is, who exactly would want to live in a house where you can nearly reach your arms from one side to the other?

For Shafer, it's pretty clear: it's people who are interested in a simple, green lifestyle. These days, the term "green" is thrown about left and right and often means little, but in the case of Tiny Houses, green living is a direct reflection of a choice to live very efficiently, with the minimum amount of unused space, materials, and energy. "I think that's the greenest green thing you can do," Shafer says, "buy less."

Being in a tiny home requires a different philosophy.

A big part of what Shafer sells is his philosophy--that too much space is a waste, and that, for some people, at least, it's not only possible but actually preferable, to live in a home that emphasizes efficiency and thoughtfulness.

Running servers in containers requires a different philosophy as well.  How many people are resistant to containers in data centers because they are used to their McMansions?

How much space do you need?

Personally, my family of 4 and a dog have been living in 850 sq ft for over a year while we rebuild our house. Learning to live in smaller space requires a reprioritization of many things.

Can your servers live in a Tiny Green Data Center?

Keep in mind not all of your IT needs to live in tiny data center space.  it is a place that your low cost energy efficient highest volume servers though would not complain as they are surrounded amongst all their peers, and they consume a fraction of the other equipment who needs to live in McMansion.

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How about Apple obsoleted the Xserve because the future is in the cloud?

I've been reading the news regarding Apple's obsoleting the Xserver.  There is even speculation the replacement is ARM/A4 serversSmile

In the server and mobile space, performance-per-watt is very important. This could obviously be linked with the discontinuation of the XServe. Apple sees this as important to marketing:
http://www.apple.com/xserve/performance.html
Measuring in ssj_ops/watt (super-steve-jobs operations per watt). If they can get their PA Semi engineers to design a server chip with enough cores that it can handle similar loads to a Xeon while consuming a fraction of the power and generating far less heat, that's a huge selling point. I doubt they'd be able to cool them passively but say they build a 16-32 1GHz core chip that consumes 250mW per core is < 10 W. Single thread performance would probably suck so they'd have to aim for 2GHz+ but multi-threaded performance would be fine.

News.com has a recent post on the frustration of  Mac IT admins.

IT admins mourn Xserve's death

by Erica Ogg

RIP Xserve.

RIP Xserve.

(Credit: Apple)

Not many MacBook or iPhone users are going to weep over the cancellation of an Apple server.

In fact, they probably didn't know Apple even made them. But when Apple announced it was shutting down production of the Xserve effective January 31, a very specific group of people took notice.

The Apple faithful inside corporate IT departments large and small are feeling jilted by Apple's sudden cold feet in the enterprise computing market. And though the announcement came last last week, the full impact of Apple's decision is still being absorbed.

Read more: http://news.cnet.com/8301-31021_3-20022249-260.html#ixzz14pw40YQf

How about this for a simple answer?  Jan 31, 2011 is the last day the Xserver is sold.  January is a typical month for Apple to make announcements.  Apple's Maiden DC will be operational.

Don't you think Apple could sell Cloud Computing at a scale that would blow the Mac User base away?  Could you imagine having a hundred, a thousand, or maybe even ten thousand Xserve HW running Apple compute jobs for one user? 

Take AWS business model and execute it for the Apple market.  Include the iPod and iPhone users to send compute jobs to the Apple Cloud.

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How big is a planned data center? Look at the Air Permitting for Diesel Generators, Microsoft receives permit for 13 generators in Quincy, WA

I have been having fun researching the top data center users, seeing how much power they use.  One of the techniques I use is publicly disclosed information for USA data centers from the State Ecology groups who issue air permits for diesel generators.

Here is a news report on Washington State's ecology department issuing a permit for 13 diesel generators.

Generators OK'd at Microsoft data center in Quincy

The state Ecology Department granted Microsoft a permit to install 13 backup power generators for the expansion of its data center in Quincy in central Washington.

The Associated Press

QUINCY, Wash. —

The state Ecology Department granted Microsoft a permit to install 13 backup power generators for the expansion of its data center in Quincy in central Washington.

The diesel-powered generators would be used in case of an electricity outage.

The Columbia Basin Herald reports neighbors are concerned about air pollution from the generators. The department is requiring Microsoft to meet regularly with the school district and notify it when the generators will be running.

The state Ecology department is making this easier, creating their own news releases.

Microsoft Columbia Data Center receives air quality permit to expand

SPOKANE — The Washington State Department of Ecology (Ecology) has issued the final permit allowing Microsoft’s Columbia Data Center in Quincy to expand operations.

The final permit, called a “notice of construction” order, follows a five-week public review and comment period that included a public hearing. The final permit contains revisions to address the concerns people expressed for air quality.

The notice of construction order is a formal approval document that allows Microsoft to install 13 new backup generators for use during power failures to support the facility’s data servers. The generators are powered by diesel engines. When all the new generators are installed, they will add the capacity for an extra 32.5 megawatts of backup electricity. That’s in addition to the 60 megawatts already available from the existing 24 generators installed in 2008.

Diesel engine exhaust particulate is a toxic air pollutant. Because of this, Ecology required a thorough evaluation of the health risks posed by the expansion project. This evaluation, called a “third-tier review of the health impact assessment,” required approval by Ecology Director Ted Sturdevant before the generators could be installed. Sturdevant approved the third-tier review on Aug. 20, 2010, and recommended approval of the project pending input from the public.

Based on the nearly 40 questions and comments received, Ecology changed the final permit to enable the community of Quincy to be well-informed about scheduled times and duration of maintenance testing of the generators.

“The final permit is built on sound science and a thorough, expert review,” said Greg Flibbert, Ecology’s project manager for the Columbia Data Center permit. “The questions we received from the public were well thought out and helped us make sure we had covered all the bases for protecting air quality while also ensuring that the local economy can gain from the benefits of Microsoft’s expansion.”

Part of the process for Air Permitting is public comment cycle like the Microsoft Quincy permitting.

Public invited to comment on draft permit for Microsoft Columbia Data Center expansion

SPOKANE - The Washington State Department of Ecology (Ecology) invites the public to comment on a proposed “notice of construction” order (permit) for the expansion of the Microsoft Columbia Data Center, in Quincy. The notice is a formal approval document that allows the company to install 13 new backup generators for use during power failures to support the facility’s data servers. The generators are powered by diesel engines.

Diesel engine exhaust particulate is a toxic air pollutant. Because of this, Ecology required a thorough evaluation of the health risks posed by the expansion project. This evaluation is called a “third-tier review of the health impact assessment” and the director of Ecology must approve it before the generators are installed.

The Microsoft Columbia Data Center was built in 2008 after Ecology approved a permit for installing and operating 24 electrical generators, capable of producing 60 megawatts of emergency backup electrical power. The expansion would add 32.5 megawatts of backup electricity.

We'll how big the Dell data center is in its first phase when they get their air permits.

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