Google sets a High Bar for Tech Industry, discloses 2010 2,259,998 MWh energy use and 1,457,982 tons CO2e carbon emissions

The data center industry is not known for its openness and transparency of its data center’s environmental impact.  Greenpeace and other environmentalist group have made the point that just because a service is in the clouds people need to think about the environmental impact.

Google has taken a leadership position that is going to make others scramble for a response.  What are the equivalent numbers from Microsoft, Amazon, Apple, Yahoo, AOL?  Is this a tipping point where it will be expected that technology companies disclose their energy use and carbon impact?

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These numbers can be hard to grasp, so Google has created a set of numbers that an individual can relate to on the environmental impact of 100 searches.

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Google is showing even though it is a big user of data center energy it is a small target when you look at the big picture.

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Google Uncloaks its Carbon Impact and Energy Use of company including Data Centers

3 Years ago I had the pleasure of talking to Google’s Urs Hoelzle regarding Google’s PUE.

And now Urs makes a bigger announcement today.

How our cloud does more with less


Posted by Urs Hoelzle, Senior Vice President, Technical Infrastructure
We’ve worked hard to reduce the amount of energy our services use.  In fact, to provide you with Google products for a month — not just search, but Google+, Gmail, YouTube and everything else we have to offer — our servers use less energy per user than a light left on for three hours. And, because we’ve been a carbon-neutral company since 2007, even that small amount of energy is offset completely, so the carbon footprint of your life on Google is zero.

We’ve learned a lot in the process of reducing our environmental impact, so we’ve added a new section called “The Big Picture” [link to come] to our Google Green site with numbers on our annual energy use and carbon footprint.

Google’s greener data centers get #1 position.

We started the process of getting to zero by making sure our operations use as little energy as possible.  For the last decade, energy use has been an obsession. We’ve designed and built some of the most efficient servers and data centers in the world—using half the electricity of a typical data center. Our newest facility in Hamina, Finland, opening this weekend, uses a unique seawater cooling system that requires very little electricity.

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Renewable Energy gets position #2.

Whenever possible, we use renewable energy. We have a large solar panel installation at our Mountain View campus, and we’ve purchased the output of two wind farms to power our data centers.  For the greenhouse gas emissions we can’t eliminate, we purchase high-quality carbon offsets.

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The company and carbon impact are #3 and #4.

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1/4 watt per user to use Gmail, how much energy does your corporate e-mail use? 3x-10x more?

I just posted on Gmail's green data center impact with 1.2kg CO2 per year.  And, the nice folks at Google sent me a link to a PDF that provides much more details for my technical audience.

What kind of details?  How about 0.25 watt is the power consumption accounting for a 1.16 PUE.

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Small, Medium, and Large business sizes were used in the calculation.

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Redundancy calculations are made for each business size.

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Add all this up accounting for the size of the servers.

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And you get the first graphic on the amount of power per user.  The biggest gain in energy efficiency is for the small business being 10X more energy efficiency, using 10% of the energy if they chose a gmail solution.

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I use Gmail for my e-mail accounts and map domains for my own e-mail dave(at)greenm(dot)com.  It is nice to know I am consuming a 1/4 watt per account.

Gmail's Green Data Center footprint in the Cloud, 1 year = 1.2kg CO2

The Official Google Blog has a post on the carbon footprint in a Google's data center to support a Gmail account.

The data Google uses is:

We compared Gmail to the traditional enterprise email solutions it’s replaced for more than 4 million businesses. The results were clear: switching to Gmail can be almost 80 times more energy efficient than running in-house email. This is because cloud-based services are typically housed in highly efficient data centers that operate at higher server utilization rates and use hardware and software that’s built specifically for the services they provide—conditions that small businesses are rarely able to create on their own.

An illustration of inefficient server utilization by smaller companies compared to efficient utilization in the cloud.

Your carbon footprint is most likely larger for the device you use than what is in the cloud.

In calculating these numbers, we included the energy used by all the Google infrastructure supporting Gmail and YouTube. Of course, your own laptop or phone also consumes energy while you’re accessing Google, so it’s important to choose an efficient model.

If you wanted you could reverse calculate the number of users per server you can use the 1.2kg CO2 is X amount of kw-hr.  A Google server with PUE and Overhead and IT infrastructure could be 250 watts per server.  Calculate the # of kw-hrs over a year.  There are most likely 3 instances running your gmail account, so you may need to multiply by three.  Then you can come up with an estimate of how many users can be supported by a gmail server.

How big is a problem of theft in the data center?

I have been having a variety of discussions with people who have insight into how bad a problem inventory shrinkage is in the data center.  Inventory shrinkage is a term used in retail to explain inventory that disappears, hence “shrinks.”  Given retails thin margins shrinkage is a big deal.

Security and Crime News

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Retail Theft and Inventory Shrinkage

2002 Retail Security Survey Shows U.S. Retailers Losing $31 Billion to Theft 

Inventory shrinkage, a combination of employee theft, shoplifting, vendor fraud and administrative error, cost United States retailers over $31 billion last year according to the latest National Retail Security Survey report on retail theft, which analyzed theft incidents from 118 of the largest U.S. retail chains.

According to University of Florida criminologist Richard C. Hollinger, Ph.D., who directs the National Retail Security Survey, retailers lost 1.7 percent of their total annual sales to inventory shrinkage last year. The surveyed portion of the retail economy transacts over $1.845 trillion dollars annually, making the loss worth over $31.3 billion. Total inventory shrinkage was down slightly from $32.3 billion in 2000.

Data Centers tend to feel secure because they think their security systems eliminate theft.

Where Inventory Shrinkage Happens

Source of Inventory Shrinkage % of Loss* $ Lost
Employee Theft 48.5% $15.1 billion
Shoplifting 31.7% $9.7 billion
Administrative Error 15.3% $4.8 billion
Vendor Fraud 5.4% $1.7 billion
Total Inventory Shrinkage $31.3 billion

But, even if you eliminate all theft, 20% of inventory shrinkage comes from administrative error and vendor fraud.

To give you an idea of data center theft, Seagate has a paper on stolen drives and servers.

Stolen Drives and Servers Don’t Think it Can’t Happen in Your Data Center  September 2007

Executive Summary

Almost every organization is well aware of the risk to confidential data stored on mobile devices such as notebook PCs that can be lost or stolen.  But few organizations realize that drives or even entire servers are vulnerable to theft, loss, or maintenance mix-ups despite the “protection” of residing in the organization data center.  Of course, that means that the confidential data stored on those devices is subject to unauthorized use by the growing army of cyber criminals.  Because data centers contain the most concentrated data in the organization, such thefts can be catastrophic in terms of financial, regulatory and legal consequences.  Even small incidents can necessitate high costs of remediation because when such thefts occur it is extremely difficult to determine what was compromised, so the “worst case” scenario must be assumed.

The paper goes on to point out the risk in data centers.

Servers can be at risk even inside large, well-managed facilities Despite standard physical security measures employed at data centers, there are still many opportunities for insiders or skilled thieves to steal important servers and drives, even during normal hours of operation.”  For example, when systems are being expanded or modified, there are frequently large numbers of contractor technicians who carry equipment in and out and have the opportunity to remove drives or servers with few questions asked.

How bad of a problem do you have?  When asking companies who handle decommissioning of equipment it is common for them to find between 20 - 40% of the servers are not what users think they are.  What types of problems?  Missing RAM, HD, and processors.  Incorrect replacement parts - power supplies, cables.  How many of your inspect warranty service?