A peak into how Google Designs its Data Centers, can you see the hidden?

DatacenterDynamics has a post on DLB Associates, a company who has designed Google's Data Centers.

IN SEARCH OF GOOGLE'S DATA CENTER DESIGNER

The engineer and his company behind the design of Google's data centers

5 August 2013 by Ambrose McNevin - DatacenterDynamics

 
In search of Google's data center designer
 

Don Beaty began his engineering career working on large water treatment plants. After graduating as an electrical engineer he spent his early career as a staffer before setting up set up DLB Associates in 1980 “with no money”.

DLB Associates for quite a while has had a case study up on its web site on Google Data Centers.

Google Data Center Campuses, Worldwide

Description

DLB has designed and managed the construction of Google’s global data center campus program from its very inception in 2004. During that time, the program has continuously redefined the data center industry and remained way ahead of the curve.

...

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Joe Kava, Ben Treynor and Urs Hoelzle of Google with our president, Don Beaty, addressing the staff at DLB Headquarters

Put your mindset in a "Sherlock Holmes" mode and you can see things that are not evident to the novice.  With two pieces of data it is easier to see things.

Outages don't affect all companies the same, the big ones survive

There have been series of outages at Google, Amazon, and Microsoft.

Amazon.com down briefly, following Microsoft, Google outages

 

The Amazon.com portal went down today in an outage that’s likely to cost the Seattle e-commerce giant millions of dollars in lost sales.

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There are plenty of vendors and consultants who will scare you that the cost of an outage is expensive.  The cost of the amazon.com outage is covered by the media as $5 mil.

Amazon.com's website went down midday Monday for about 40 minutes. The reason for the outage was unclear, although it appeared to have been widespread.

The outage could have cost the company an estimated $4.72 million in lost sales, based on an estimate that the company takes in $9,823 every five seconds.

Realistically how much did Amazon.com lose?  How many users just came back later?  What is the revenue rate at the time of the outage.  Only Amazon.com knows how much money it lost, and what were the overall impact to sales.

Did this outage cause users to lose faith in amazon.com for shopping?

Outages are a fact of life for those who deliver  services over the web.  Nothing is perfect.  How fast your recover and how you handle the outage is many times more important than the short term revenue hit.

A mistake was made somewhere.  Amazon is up and running again.  It only affected North America.

The big companies can survive an outage. 

It's nice having peak 8MB/sec = 64mbps internet speed

We all work from home.  I work from home all the time as I have a home office.  Having fast internet is something we all want whether working or for the family.

This morning I was downloading some iTune movies and was getting  peak of 8.0MB/Sec = 64mbps downloads.

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At the same time one kid is watching Netflix and another in watching Amazon Prime Video.  The only one I wasn't streaming was Google content.

I am done with my video download. Running a speediest.comcast.net I get the following results.  The kids are still streaming Netflix and Amazon prime so that is using of the the bandwidth too.

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Cloud is a waste of money for some startups

There is a common myth that the Cloud is the low cost solution vs. having your own IT environment.  The Cloud is only lower cost at a certain point.  To prove the point, consider does Google, Microsoft, or Amazon use the Public Cloud to host its services?  No.  Their lowest cost way is to host IT services is in their own IT environment.  The cloud has limits of where it makes sense.  The cloud is great when you are at the initial startup phase and you don't want to be distracted with buying servers, getting them hosted, configuration, management, etc.

Wired discusses a company smaller that made the switch from AWS to their own servers.

In Silicon Valley, tech startups typically build their businesses with help from cloud computing services — services that provide instant access to computing power via the internet — and Frenkiel’s startup, a San Francisco outfit called MemSQL, was no exception. It rented computing power from the granddaddy of cloud computing, Amazon.com.

But in May, about two years after MemSQL was founded, Frenkiel and company came down from the Amazon cloud, moving most of their operation onto a fleet of good old fashioned computers they could actually put their hands on. They had reached the point where physical machines were cheaper — much, much cheaper — than the virtual machines available from Amazon. “I’m not a big believer in the public cloud,” Frenkiel says. “It’s just not effective in the long run.”

There are details on the hardware costs, but beware there are hidden costs and do you have the people in your company who can run your own hardware.

This past April, MemSQL spent more than $27,000 on Amazon virtual servers. That’s $324,000 a year. But for just $120,000, the company could buy all the physical servers it needed for the job — and those servers would last for a good three years. The company will add more machines over that time, as testing needs continue to grow, but its server costs won’t come anywhere close to the fees it was paying Amazon.

Frenkiel estimates that, had the company stuck with Amazon, it would have spent about $900,000 over the next three years. But with physical servers, the cost will be closer to $200,000. “The hardware will pay for itself in about four months,” he says.

There are limits where the cloud makes sense.  Can you see where the line is drawn?  Where it starts to make sense to move out of the Public Cloud?

 

One place there is a low chance of a green data center, North Dakota

Here is an article about the only Sierra Club staffer in North Dakota.

Green in a red state: North Dakota's only Sierra Club staffer

22 hours ago

In this Aug. 6, 2013, photo is Wayde Schafer in Bismarck, N.D.  Schafer, the organizer for the North Dakota chapter of the environmental group Sierra ...
James MacPherson / AP
Wayde Schafer, the organizer for the North Dakota chapter of the environmental group Sierra Club since 1999, says it hasn't been easy being green in a red state where even most Democrats encourage industrial development.

North Dakota's only Sierra Club staffer, Wayde Schafer, and his children stood atop a towering butte two decades ago and watched in the distance as a nodding donkey pump sucked oil from underground in an otherwise untouched area of western North Dakota's Badlands.

For Schafer, the lone oil well near Theodore Roosevelt National Park marked the decline of North Dakota's wide-open spaces and its clean water, air and land. And it was then that Schafer — a piano tuner by trade — pursued a path in professional environmentalism.

North Dakota is carbon friendly state and I don't think I have ever heard of ideas to support a green data center in the state.  If there was one, it could be the only one just like the lone Sierra Club staffer.