DatacenterDynamics hires Uptime Institute's Bruce Taylor for EVP of North America and Consolidates from 9 to 3 events for 2015

As fast as the the data center industry changes it is ironic that the media/research companies move at a slower pace. 

What is one of the most interesting things to happen in the data center event/media/research industry is long time Uptime Institute executive Bruce Taylor is now Executive VP of DatacenterDynamics North America according to his LinkedIn profile

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Also on Oct 31 DatacenterDynamics announced it is consolidating its US events from 9 to 3 with events in SF, Chicago, and NYC.

Starting in 2015, DCD Converged will shift from nine, one-day regional-market events to three larger-scale two-day conferences in the US. The revamped events program will focus on the three primary data center vertical classes: enterprise, internet and services.

The enterprise-focused event will take place March 17–18, 2015, at the New York Marriott Marquis in Manhattan. Meeting the needs of the enterprise data center community of end-users and operators, the New York event will place emphasis on the increasingly complex and heterogeneous mission-critical data center environment.

The San Francisco Marriott Marquis will play host to DCD’s internet-themed event, from July 30–31, 2015. The two-day conference will cater to the internet data center community of end-users and operators tracking the retail, wholesale and hyper scale continuum.

Services will be the main theme for DCD’s third and final US-based event next year, taking place Oct. 27–28, 2015, at the Chicago Hilton. The conference will focus on meeting the needs of the growing data center service provider community and how they provision next-generation services, from cloud to everything as a service.

2015 will be a competitive year for DatacenterDynamics vs. 451 Group/Uptime Institute vs. DatacenterKnowledge/DatacenterWorld vs. Gartner vs. 7x24 Exchange. 

For 2015 I’ll be at 7x24 Exchange and DatacenterDynamics.  I will not be at 451 Group/Uptime Institute given I am blacklisted from attending. 

Some media companies I have never talked to their executives or staff.  I regularly chat with 7x24 Exchange and DatacenterDynamics staff.  I guess that is part of the reason I attend their events is I feel like they listen to attendees and are open to change.

When will one of the top Data Center programs collapse? Google, Microsoft, Amazon, Facebook

Google, Microsoft, Amazon, and Facebook have the largest data center footprints with IT gear than anyone else in the industry.  Their programs are relatively young.  Google started 15 years ago.  Microsoft got going big 10 years ago.  Amazon launched AWS 8 years ago.  And Facebook followed after.

Throughout the history of technology developments a company collapses in the face of competition.  Each of these companies have different business models, but the data center programs are critical for the operation of these companies.  It is so important that billions of dollars are spent and there are thousands of people dedicated to run things.

It is an interesting thought exercise to ask which one of these data center programs could collapse and why.

Part of what inspired this post is this video on Richard Feynman “The World from another point of view.”  Asking questions that give you a different viewpoint can show you things that you hadn’t thought of, and then ask more questions.

Of these four - Google, Microsoft, Amazon, Facebook - how would split up the probability of a collapse of their data center programs and what would the recovery look like?  

Could a design decision be made that causes a cascading failure? Unthinkable.  And because it is unthinkable it might happen as no one thought how to mitigate the event.

GreenM3 turned off Advertising

I have had a variety of people request to place ads on this site, taking no one up on their offer.  I choose early on to embed Google ads to see how it worked, how much money would come in, and to see what ads would show up.  

I don’t write on this blog to make money, so I decided to turn off Google banner ads and eliminate the ad placement.

There is a gaping hole where the banner ads were.  That is not a bug.  Ad banners are gone.  and now I can say I make $0 money from this blog. 

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#1 google search "microsoft data center executives" greenm3 post

I did the thing you are not supposed to do posting on Friday, Oct 24 2014 at 5:07p on 10 years of Microsoft data center executives.  Friday is a slow media day and posting after 5p on a Friday is something you don’t want to do to spread news, but rules are being broken all over in media.

I was curious to see how well the post distributed.  After a day it popped into the top 10 google search results for “microsoft data center executives"

Curious today I checked and my post made it to #1.

Thanks for reading this blog and forwarding posts to your friends.

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15+ years of Google Data Center Executives

I wrote a popular post on 10 years of Microsoft data center executives.  Writing about Google’s data center executives is a good follow up.

Google’s current Data Center executive leadership are Urs Hoelzle, Ben Treynor, and Joe Kava.  Urs has no LinkedIn profile, but he does have a wikipedia post and has been with Google since the beginning being Google employee #8.  The data center group is part of Ben Treynor’s organization. Ben joined Google in 2003.  VP of Data Centers is Joe Kava, joining Google in 2008.  

Urs posted on its Google datacenter in 1999.

Shared publicly  -  Feb 4, 2014
 
 
15 years ago (on Feb 1st, 1999) I first set foot in a Google datacenter. Well, not really -- in the Google cage in the Exodus datacenter in Santa Clara.  Larry had led me there for a tour (I wasn't an employee yet) and it was my first time in any datacenter.  And you couldn't really "set foot" in the first Google cage because it was tiny (7'x4', 2.5 sqm) and filled with about 30 PCs on shelves.  a1 through a24 were the main servers to build and serve the index and c1 through c4 were the crawl machines.
 

It is not easy to find who were people who were data center executives from 1999 to 2003.  Ben Treynor in 2003 was the start of the site reliability engineering at Google and according to Ben’s linkedin profile he picked up the data center group in 2010 and in 2014 is responsible for the Google Cloud.

Vice President, Engineering

Google

October 2003 – Present (11 years 1 month)Mountain View, CA

Responsibilities:
Site Reliability Engineering: 2003-present
Global Networking: backbone, egress, datacenter, and corporate: 2004-present
Global Datacenters: construction, engineering & operations: 2010-present
Global Servers: operations 2010-present
Google Cloud: 2014-present

Joe Kava has been the consistent presenter from Google on what is happening in the data center group, presenting at 7x24 Exchange, Uptime Symposium, Datacenter Dynamics, and many other industry events.

Vice President - Data Centers

Google

April 2008 – Present (6 years 7 months)Mountain View, California

Responsible for design, engineering, construction, operations and sustainability for Google's global data centers.