Green Market is close to Creative Class, see BMW Ad

Ran into Richard Florida's creative class site.  And his thought leadership reminded me of the Green Market which closely matches his definition of the Creative Class.  Below is a video his company created for BMW which could have been created for a company who wants to be greener and reach the green market/creative class.

    • 40 million Americans. 30% of the US work force with spread out across the US, but concentrated in creative centers. 
    • People with a passion for creativity and innovation.
    • Affluent
    • Creative Class and BMW - core for sustainable ideas, real and useful solutions, doing the right thing vs. popular thing,