At Uptime Institute Conference, Rackable Systems has their Ice Cube Container parked in the parking lot open for all to visit. While talking to the Rackable staff, it became clear how brilliant they were to have their container easily accessible. Their traffic has been high, because they are open during the whole conference vs, the few hours the exhibit area is. This means they are open the whole conference to potential customer's visits with their undivided attention with no competing traffic. Rackable staff says this is one of their best shows for interest in containers from qualified customers.

While I was in the Rackable container, Mark Monroe, Sun's Director of Sustainable Computing visited the container to get a little tour. I asked the Rackable guys how the conversation went. They joked, "he left green with envy."

It's funny, and he may have. I am blogging from the session on modular "containerized" computer room concepts with Sun, Rackable, Intel, and Verari participating in a panel discussion. There is lively engagement discussing the issues of using containers. The IBM and Dell guys were in the audience as well.

What is interesting to hear is all the different scenarios where people are thinking containers make sense for data center deployments.

One particular interesting piece of data is Verari Systems said the Microsoft Container Data Center deployed in Boulder, CO is operating at a PUE of 1.3, and should be expected to go to 1.2.