Avanade's Anti-Greenwashing Initiative, Part 1

Avanade's Toby Velte is about to have a book published on Green IT.  Here is a link to the book on amazon.com.

"Green IT is a social imperative that meets the needs of business. This book guides organizations in applying environmentally sound practices to business and technology decisions--helping them reduce their consumption of resources, energy dependencies, and costs. These issues are real and the time to act is now." --Adam Warby, CEO, Avanade

After talking to Toby to understand his book and Avanade Tools.

Avanade has created a tool that uses more than 120 variables and real-world customer data to measure the concrete impact of Green IT projects for a customer. This deep ROI modeling tool measures the true impact that virtualization and data center optimization projects can have on costs, energy use, carbon footprint, etc.

I was thinking great I will write a blog entry. Where is your url for your Green IT initiative?  "Well, we don't have a place on our web site."  So, I can't actually link to anything on Avanade's web site.

Wait, you have a book, you have Green IT analysis tools, and you don't have a marketing site.  How can anyone claim what you are doing is greenwashing when you don't have a marketing initiative?  You are truly working on filtering the greenwash: anti-greenwashing.

Here is a sample screen shot from Toby's tool.


This screen is a sample of a virtualization calculation taking into account typical TCO costs, but adds specifics for kW/Hr and carbon footprint. Staring at these numbers Toby calculates data center facilities cost per sq ft. It would be more accurate to calculate the data facilities cost as a function of kW capacity.

It turns out Toby is going to be coming to meet with a software company in Redmond in two weeks, and I can meet with him face to face as my office is close to a Redmond software company too.

This is Part 1 of what I am sure will be another post after I meet with Toby and get a copy of his book.

Reduce the environmental and budgetary impact of your IT infrastructure

This groundbreaking work offers a complete roadmap for integrating environmentally sound techniques and technologies into your Information Systems architecture. Green IT explains how to adopt a business-driven green initiative and provides a detailed implementation plan. You will find strategies for reducing power needs, procuring energy from alternative sources, utilizing virtualization technologies, and managing sustainable development. Case studies highlighting successful green IT projects at major organizations are included. Keep your IT department and your organization in the green--both environmentally and financially--with help from this comprehensive guide.

  • Work within current global initiatives and standards for e-waste

  • Minimize power usage and use alternative cooling methods in your datacenter
  • Transition your office into a paperless environment
  • Equip your organization with green hardware, including EPEAT-, RoHS-, and ENERGY STAR-certified machines
  • Implement efficient datacenter design in terms of energy consumption, cooling, server configuration, consolidation, cabling, redundancy, and more
  • Virtualize servers and storage using the latest technologies from VMware, Microsoft, Compellent, Incipient, and others
  • Measure existing datacenter efficiency using current metrics, and track progress with Business Intelligence tools
  • Establish a green supply chain
  • Explore the Software as a Service (SaaS) model
  • Manage ongoing compliance and sustainable growth

I have a copy of the virtualization chapter, but I want to see what Toby has for his data center optimization advice.