Mix Green Actors and IT = Pressure for Green IT

Rackable has a press release with a focus on the Media and Entertainment Industry and Green IT.


Image-Conscious Industry More Aware Due to Press, Celebrities, and Consumer Demand to Go Green, According to BPM Forum, Rackable Systems and Intel Report

PALO ALTO, CA (February 24, 2009) — A nearly unanimous 99 percent of IT professionals feel that it is important for their digital media & entertainment industry-related businesses to reduce their carbon footprint, and most are becoming much more aware of ecological issues due to recent press, celebrity involvement, and consumer demand. Despite these pressures, 76 percent give the industry average or poor grades in their progress towards embracing so-called Think Eco-Logical processes and practices.

These are among the many findings in an executive report: “Think Eco-Logical – IT Sustainability Imperatives in Digital Media & Entertainment Business” by The BPM Forum and its Global Renewable Energy and Environmental Network (GREEN) in conjunction with Rackable Systems (NASDAQ: RACK) and Intel, around a comprehensive online survey and executive dialogs including insights from over 100 IT professionals. The new report is part of a Think Eco-Logical initiative to educate companies on the need to address both the environmental side (Eco) of IT sustainability imperatives and the economics (Logical) of achieving environmental efficiencies in the data center.

Didn’t know California’s film industry is the state’s 2nd largest Polluter.

According to a UCLA study, California’s film industry is the state’s second largest polluter, with only the oil industry having a greater negative impact on the environment. However, according to the BPM Forum study, more than 53 percent of companies don’t have or don’t know if they have a corporate sustainability agenda in place. And lack of awareness of business benefits was identified as the top challenge to environmental sustainability.

Here are a few facts from their report.

  • 88 percent say it’s important to have Eco-Logical servers

  • 90 percent have begun to implement Think Eco-Logical activities to some extent in their organization

  • Top potential benefits of ecological practices are reduced power/cooling costs (79 percent), social responsibility (73 percent), and positive PR (62 percent)

  • 80 percent say the digital media & entertainment industry is more sensitized towards the move to Thinking Eco-Logical than they were a year ago