Intel says Atom Make It Faster, Faster, Faster references Intel executive Sean Maloney.

Intel to rev up Atom development, executive says

by Brooke Crothers

Intel will accelerate development of the Atom processor, according to an executive, marking a different tack than the slow-but-steady strategy to date.

The Atom chip is used most prominently in Netbooks, and its hallmark has been power efficiency--not speed. But Intel will put more focus on speed, according to Sean Maloney, an Intel executive vice president.

"We'll spin Atom more frequently. Do more like a tick-tock on Atom. Make it faster, faster, faster," said Maloney in an interview at Intel Developer Forum last week.

With the growth of netbooks and competition, Intel needs to keep ahead of the performance from the competition.