eBay (first Windows Azure platform appliance customer) uses Microsoft Azure Cloud to host Apple iPad sales

eBay and Microsoft both posted press releases on the first customer for Windows Azure private cloud.

eBay and Microsoft Announce Cloud Computing Agreement

Microsoft unveils new Windows Azure platform appliance for cloud computing; eBay signs up as early customer.

WASHINGTON — July 12, 2010 — Microsoft Corp. and eBay [NASDAQ: EBAY] today announced that eBay will be one of the first customers of Microsoft’s new Windows Azure platform appliance for cloud computing. The partnership is a significant joint engineering effort that will couple the innovation and power of the Windows Azure platform appliance with the technical excellence of eBay’s platform — to deliver an automated, scalable, cost-effective capacity management solution.

Microsoft also announced the limited production release of the Windows Azure platform appliance, the first turnkey cloud platform for large service providers and enterprises to deploy in their own datacenters. eBay will incorporate the Windows Azure platform appliance into two of its datacenters to further optimize its platform and achieve greater strategic agility and datacenter efficiency.

Someone made an interesting decision to test Windows Azure to sell Apple iPad's

This partnership follows a successful pilot deployment by eBay of Microsoft’s public Windows Azure platform, which offers eBay the flexibility to deploy certain applications on a public cloud while maintaining the reliability and availability of eBay.com. eBay’s page for iPad listings —http://ipad.ebay.com— is hosted on the public Windows Azure platform.


Here is the cross company executive quote trade.

“Microsoft’s focus on and investment in the Windows Azure platform appliance shows it is committed to world-class cloud computing solutions. eBay has the right blueprint for next-generation software-as-a-service-based applications with our platform’s architecture, scale and reliability, ” said James Barrese, eBay vice president of technology. “Joint engineering on the Windows Azure platform appliance with eBay’s massive, high-volume systems allows Microsoft to demonstrate its leadership in this space and helps eBay improve our user experience through a flexible, scalable and cost-effective solution.”

The Windows Azure platform appliance consists of Windows Azure, Microsoft SQL Azure and a Microsoft-specified configuration of network, storage and server hardware. The appliance is optimized for scale out applications and datacenter efficiency across hundreds to tens of thousands of servers.

“eBay has one of the world’s largest ecommerce platforms, and we believe the Windows Azure platform appliance provides the scalability, automation, datacenter efficiency and low cost of operations that eBay requires to meet the needs of its customers worldwide, ” said Bob Muglia, president of Server and Tools Business, Microsoft.

HP and Microsoft announced their Windows Azure partnership for deploying private clouds.  HP includes POD containers and HP networking to provide a complete HP owned solution.

HP and Microsoft to Partner on Windows Azure Built on HP Converged Infrastructure

Collaboration to help transition customers to cloud computing

PALO ALTO, Calif., and REDMOND, Wash. — July 12, 2010 — HP and Microsoft today announced their intention to work together on a Microsoft Windows Azure platform appliance that will enable large enterprise customers to confidently and rapidly adopt cloud-based applications as businesses needs change and grow.

The companies will work together to deliver a complete hardware, software, services and sourcing solution that will accelerate customers’ transition to the Windows Azure platform. Customers will be able to manage the appliance with HP Converged Infrastructure on-premises or choose HP data center hosting services.

Enterprise customers adopting cloud services need a comprehensive approach, including application modernization support, an optimized infrastructure platform and flexible sourcing options. With the new Windows Azure platform appliance, HP and Microsoft will help customers rapidly scale applications, deliver new online services, and migrate Windows and .NET-based applications to the cloud. This latest collaboration extends the $250 million Infrastructure-to-Application initiatives HP and Microsoftannounced in January and will result in HP delivering these offerings:

Data center hosting services. HP Enterprise Services will combine deep systems management expertise, standardized processes and world-class secure data centers to manage the Windows Azure platform appliances for HP customers. HP and Microsoft plan to release a limited production Windows Azure platform appliance for deployment in HP data centers by the end of the year.

Converged infrastructure for Windows Azure. HP’s current position as a primary infrastructure provider for the Windows Azure platform, coupled with HP and Microsoft’s ongoing efforts to optimize Microsoft applications for HP’s Converged Infrastructure through extensive joint engineering and development, will allow HP to deliver an industry-leading cloud deployment experience for its customers. The Converged Infrastructure for the Windows Azure platform appliance will include the following:

HP Networking, which delivers to customers a flexible network fabric that is simpler, higher-performing and more secure, at up to 65 percent lower cost of ownership than competitive solutions.*

HP ProLiant servers, which are highly dense, highly scalable computing platforms that help customers speed application delivery, better utilize IT resources and achieve strong returns on investments.

The appliance can be deployed in HP Performance-Optimized Datacenters (PODs), which deliver improved power and data center capacity as well as rapid data center expansion. HP PODs allow customers to increase capacity without the capital expense of brick-and-mortar construction. They will be used in addition to traditional data center deployments.

Application modernization, migration and integration services for Windows applications.HP’s expertise in complex environments, specific industries, frameworks, processes and resources will help customers modernize, migrate and integrate their applications while balancing costs and speed when adopting the Windows Azure platform.