Greenpeace turns on the Heat on Facebook's choice for coal power

I've been blogging about the Greenpeace PR campaign to get Facebook to be 100% renewable power since Feb 22, 2010.

Maybe Facebook should have bought a Bloom Box to diffuse Greenpeace’s campaign against a coal powered data center

Thanks to Matt Stansberry’s reporting on SearchDataCenter, attention was drawn to Facebook’s Prineville Data Center being coal powered.

Tiered energy rates bring higher prices for new customers
By 2012, BPA will charge tiered rates for power. Customers that signed 20-year contracts in 2008 will pay tier-one (i.e., inexpensive) pricing for their current electricity demand. These customers use most of the power produced by the dams.

And, have written numerous follow on posts watching the membership #'s rise.

Apple was a Greenpeace target and I am sure they were evaluating Google, Microsoft, Yahoo, and many others with their energy consuming data centers.

Greenpeace was waiting for the right data center operator to go after, and their poster child is Facebook.

Note: the Associated Press (AP) coverage of the Greenpeace announcement means there are hundreds more media outlets reporting on this Greenpeace story.

We'll see what Facebook's next move and how many more people sign up for the Greenpeace Facebook pages for 100% renewable power.

There are a bunch of people sighing in relief they are not a Greenpeace target.  But beware, as Greenpeace targets another data center operator.  Is Twitter next going to Salt Lake City?

Here is the current media coverage.

Greenpeace wants Facebook center off coal fuel

The Associated Press - Arthur Max - ‎5 hours ago‎

AMSTERDAM — Greenpeace said about 500000 Facebook users have urged the world's largest online social network to abandon plans to buy electricity from a ...

'Friendly' push for Facebook to dump coal

Reuters Blogs (blog) - ‎6 hours ago‎

With half a million signatures backing it up, Greenpeace fired off a letter to Facebook's CEO Mark Zuckerberg today calling for the world's largest social ...

Greenpeace's tenacious Facebook attack shines light on need for 'green cloud ...

ZDNet (blog) - Heather Clancy - ‎7 hours ago‎

Environmental activist organization Greenpeace just won't get off Facebook's case for planning to invest ...

Facebook faces campaign to switch to renewable energy

The Guardian - ‎9 hours ago‎

Social networking website Facebook is coming under unprecedented pressure from its users to switch to renewable energy. In one of the web's fastest-growing ...

Greenpeace campaign gets 500000 Facebook users to urge social networking site ...

The Canadian Press - ‎11 hours ago‎

AMSTERDAM — Greenpeace says about 500000 Facebook users have urged the world's largest social network to abandon plans to buy electricity from a coal-based ...

Daily Dose - Quitting smoking in LA, Facebook v Greenpeace and Fashion's Night Out

89.3 KPCC (blog) - Alex Cohen - ‎2 hours ago‎

September 1, 2010 -- Believe it or not, I used to be a smoker. At one point, I smoked nearly a pack a day. Luckily, back in the mid-90s I fell in love with ...

Greenpeace, Facebook & the Media Megaphone

Data Center Knowledge - Rich Miller - ‎5 hours ago‎

None of the major facts have changed in the ongoing controversy in which Greenpeace International has objected to Facebook's energy sourcing for its new ...

Facebook Defends 'Green' Data Centre

eWEEK Europe UK - Peter Judge - ‎10 hours ago‎

Facebook has defended the efficiency of a data centre which is the focus of a protest mounted by Greenpeace, pointing out that it uses modern cooling ...

Greenpeace Asks Facebook To 'Unfriend' Coal

eWEEK Europe UK - Peter Judge - ‎14 hours ago‎

Greenpeace has intensified its campaign against Facebook's use of coal-fired electricity, with a letter to Mark Zuckerberg, and a Facebook group that now ...

Greenpeace tells Facebook to stop using coal - Nicky Trup - ‎16 hours ago‎

The executive director of Greenpeace has called on Facebook CEO Mark Zuckerberg to phase out the use of coal-fired ...

Next On Greenpeace's Enemies List: Facebook

CrunchGear (blog) - Nicholas Deleon - ‎16 hours ago‎

Greenpeace, the organization with noble goals but a prickly way of going about things, has asked Facebook to stop ...

Executive Director of Greenpeace to CEO of Facebook: Unfriend Coal!

Greenpeace International (blog) - Jodie Van Horn - ‎17 hours ago‎

We've been talking a lot about Facebook lately. We were alarmed in January by the company's ann