What could Google do with 111 Eight Ave building? Part 2, change what carrier hotels look like

I wrote last week on What could Google do with 111 Eighth Ave building? A new bargaining chip

Another idea that just popped into my head is Google could turn 111 Eight Ave building into a change agent for the carrier hotels, Internet Exchanges, Peering, and who knows what else they want to drive in the industry.

The current model of carrier hotels are run by private enterprises or a non-profit like AMS-IX.


AMS-IX: the trusted value creator in quality IP interconnection [1]


1. To realize the principal, neutral IP interconnection marketplace worldwide

2. To offer world-class quality performance and operate a future proof platform to secure the growth of IP traffic between connected parties

3. Support initiatives for the good of the Internet to ultimately improve end-user experience


  • Neutral
  • Trusted
  • Pragmatic
  • Open
  • Innovative

Equinix is an example of private Internet Exchange site.

When our founders started Equinix, they envisioned a place where the information-driven world could grow and thrive.

As the company looks forward, we remain dedicated to the advancement of the information-driven world. This means that we will:

  • protect and connect our customers’ most valuable information assets;
  • constantly strive to evolve and share our industry insights with our customers;
  • continue to make necessary investments to expand and scale to our customer's needs;
  • act upon industry trends that will affect our business and the businesses of our customers;
  • cultivate a rich interconnected ecosystem of the top networks, carriers, ISPs, and business partners in the world.

What happens when Google takes their money, knowledge, and strategic vision and demonstrate to the rest of the industry the way they want carrier hotels to operate?

Don’t just think of Internet technology, think of different business models as well.  Many ideas have failed because of the business model, not the technology.

Google has 24 Public Peering Exchange Points in Equinix facilities.  The largest amount dedicated to any one company.  Don’t you think 111 Eighth Ave changes the conversations between Equinix and Google?

Google has sponsored projects like Google Fiber for Communities.

Google Fiber for Communities: Next steps

The deadline for responses to our request for information has passed. We will announce our target community or communities by the end of the year. In the meantime please visit fiberforcommunities.com to learn how to take action to improve broadband where you live.

Since we announced our plans to build experimental, ultra high-speed broadband networks, the response has been tremendous. Hundreds of communities and hundreds of thousands of individuals across the country have expressed their interest in the project. We're not going to be able to build in every interested community - our plan is to reach a total of at least 50,000 and potentially up to 500,000 people - but we hope to learn lessons from this experiment that will help improve Internet access everywhere.

We humbly thank each and every community and individual for taking the time to participate. If one message has come through loud and clear, it's this: people across the country are hungry for better and faster Internet access.


This map displays where the responses were concentrated. Each small dot represents a government response, and each large dot represents locations where more than 1,000 residents submitted a nomination. A list of government responses is available here.

Seems natural Google would want to change the Internet Exchanges as well.