Jonathan Carson from Nielsen shared some insights (numbers) that they have found studying the Smartphone and Tablet market.
TABLETS AND SMARTPHONES BY THE NUMBERS
The growing popularity of smartphones and tablets has opened up new opportunities for mobile content and apps – and raises critical questions, as well. Do different platforms and devices require different monetization strategies or does it depend on which demographic group you are trying to reach? How do different kinds of consumers respond to mobile ads? How much are consumers willing to pay for various types of content? How effective are mobile ads? These questions and more are revealed by audience research giant, The Nielsen Company.
Speakers:Jonathan Carson - GM, Digital, Nielsen
Here is a slide that shows the strength of the tablet in Books, TV Shows, Magazines, and Movies. Helps to explain why Amazon must ship their own Tablet device to dominate Books and Magazines. And, their move into TV and Movie streaming.
Here is some data on Top 50 Android apps.
But don't think that being in the top 50 is easy. 1 in 5 apps in the July top 50 were not in the June top 50.