Amazon rumored to go Physical, Brick and Mortar Kindle store to open in Seattle

Amazon has disrupted the Retail Business Model with no physical presence.  Amazon Web Services is a self-servicing model of IT services.

There have been tons of articles written about the flaw of a Brick and Mortar store, and how Amazon has an unfair advantage without the costs of Brick and Mortar stores.

But, what happens if Amazon does open a store?

Amazon in the Process of Launching a Retail Store


Amazon sources close to the situation have told us that the company is planning on rolling out a retail store in Seattle within the next few months. This project is a test to gauge the market and see if a chain of stores would be profitable. They intend on going with the small boutique route with the main emphasis on books from their growing line of Amazon Exclusives and selling their e-readers and tablets.


The company has already contracted the design through a shell company, which is not unusual for Amazon. When Amazon releases new products to the FCC it is always done through anonymous proxy companies to avoid disclosure to their competition on what they are working on. They are doing this for the actual first store layout and design, while modeling themselves after Apple.

What would happen if AWS had people to help sell AWS?