Google cloud storage gets ready to compete with DropBox

WSJ reports on Google getting to launch a cloud storage business.

Google Near Launch of Cloud Storage Service

Google Inc. is close to launching a cloud-storage service that would rival one of Silicon Valley's hottest start-ups, cloud-storage provider Dropbox Inc., according to people familiar with the matter.

Like Dropbox, Google's storage service, called Drive, is a response to the growth of Internet-connected mobile devices like smartphones and tablets and the rise of "cloud computing," or storing files online so that they can be retrieved from multiple devices, these people said.

Drive allows people to store photos, documents and videos on Google's servers so that they could be accessible from any Web-connected device and allows them to easily share the files with others, these people said. If a person wants to email a video shot from a smartphone, for instance, he can upload it to the Web through the Drive mobile app and email people a link to the video rather than a bulky file.

Google does sound like the old Microsoft that is getting into everything and competing with everyone.

Google's Drive service also would rival Apple's iCloud, which lets people store data online and is designed to synch with Apple mobile devices.

Google's service is expected to be added to its suite of online software that it sells to businesses, called Google Apps. That would also make Drive competitive with, which sells cloud storage to businesses.