Apple has launched a web site for its Renewable Energy efforts in Maiden, NC its showcase data center.
Google is getting some great traffic, 340,000 views of its "the story of send" with an environmental message.
Greenpeace has been attacking Apple claiming its data centers are bigger than 20MW.
Greenpeace raps Apple for lowballing data center energy
Given Apple makes a clear statement of its data center load is 20MW.
Would you believe of bunch of environmentalist who have no experience in the data centers or Apple, the #1 PR machine that puts the information for all on its site.
To address complaints of Apple not sharing information the state of North Carolina is involved.
Accountability and transparency.
We want to ensure that our efforts to use renewable energy are transparent and that everyone can follow our progress. That’s why Apple will register the renewable energy generated by our solar arrays and fuel cell installations with the North Carolina Renewable Energy Tracking System (NC-RETS) established by the North Carolina Utilities Commission.
The media outlets have picked up the story and it is spreading.