Apple's Renewable Energy Plan for Maiden, NC

Apple has launched a web site for its Renewable Energy efforts in Maiden, NC its showcase data center.


Google is getting some great traffic, 340,000 views of its "the story of send" with an environmental message. 

Greenpeace has been attacking Apple claiming its data centers are bigger than 20MW.

Greenpeace raps Apple for lowballing data center energy

The environmental watchdog says documents for diesel generator permits show Apple plans to expand its energy footprint at its North Carolina data center, but the years-old documents don't offer any definitive proof.

Given Apple makes a clear statement of its data center load is 20MW.


Would you believe of bunch of environmentalist who have no experience in the data centers or Apple, the #1 PR machine that puts the information for all on its site.

To address complaints of Apple not sharing information the state of North Carolina is involved.

Accountability and transparency.

We want to ensure that our efforts to use renewable energy are transparent and that everyone can follow our progress. That’s why Apple will register the renewable energy generated by our solar arrays and fuel cell installations with the North Carolina Renewable Energy Tracking System (NC-RETS) established by the North Carolina Utilities Commission.

The media outlets have picked up the story and it is spreading.

Apple to use only green power for main data center

Reuters - ‎2 hours ago‎
By Poornima Gupta (Reuters) - Apple Inc plans to power its main US data center entirely with renewable energy by the end of this year, taking steps to address longstanding environmental concerns about the rapid expansion of high-consuming computer ...

Apple Data Center Will Be Totally Green by 2013

Bloomberg - ‎1 hour ago‎
Apple Inc. (AAPL), targeted by Greenpeace International over its energy consumption, said its 500000- square-foot data center in Maiden, North Carolina, will be powered entirely by renewable sources by the end of the year. The move, announced today on ...

Apple's iCloud data center to use 100% renewable energy by end of year

Apple Insider - ‎1 hour ago‎
By Slash Lane Apple's main iCloud data center in Maiden, NC, will be powered entirely by renewable energy by the end of this year with the construction of two solar array installations. The feat will be accomplished with the construction of both new ...