Google buys Nik SW, increasing investment in photography

Facebook bought Instagram, so most are focusing on Google's purchase of Nik SW for Snapseed. Apple has Aperture and iPhoto.  It doesn't look good for Adobe and Microsoft in the photography area.

Vic Gundotra announced the acquisition on Google+

Vic Gundotra

8:34 AM  -  Public
Welcome Nik Software!

Today I’m excited to welcome +Nik Software to the Google family! We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone. Check out the examples from some of the world’s greatest photographers, and you’ll see what I mean.

Yet, none of these announcements and Nik SW focus on Snapseed.

We are pleased to announce that Google has acquired Nik Software. For nearly 17 years, we’ve been guided by our motto, “photography first”, as we worked to build world class digital image editing tools. We’ve always aspired to share our passion for photography with everyone, and with Google’s support we hope to be able to help many millions more people create awesome pictures.

We’re incredibly grateful for all of your support and hope you’ll join us on the next phase of our journey as part of Google.

All our best!

The Nik Software Team

It looks like there is going to be a lot more photos in Google's data centers.