Amazon.com revolutionized retailing by tracking customer habits and allow them to rank items and write comments. With Amazon Kindle Mayday feature most focus on the tech support issue, but the game changer is for Amazon to collect more data from consumers to create the next game change.
Here is the Mayday feature.
News sites are focusing on the tech support feature and a bit on how to sell more.
Amazon if they do this right is going to have an ability to connect to consumers in a way that no one else can.
I have my Kindle Fire HDX on order so I'll be able to see how it works.