I have used the Kindle since the 1 and i am getting ready to upgrade my 2-3 year old devices to the latest that will get announced this month. I use Kindle on Android more often than the Kindle devices, but that may change with the new devices. I used to buy lots of kindle books. But, recently have switched to just checking out kindle books from the King County Library System for free. Well it is not free as my property taxes support the library. I don't have to pay per book to rent the Kindle e-books, and if I can't read it in 21 days, there is a good chance I wasn't going to read it.
Om Malik has a post on the success of the Kindle in Japan.
Jeff Bezos had a vision to change book purchasing and he is succeeding.
Amazon has won the ebook reader battle. Microsoft threw in the towel in 2012 after 12 years of attempting to participate with its Reader Technology.
In August 2011, Microsoft announced they were discontinuing both Microsoft Reader and the use of the .lit format for ebooks at the end of August 2012, and ending sales of the format on November 8, 2011.
Amazon won this battle vs. competition based on its integrated solution and its business model of giving away readers for other platforms and selling the Kindle hardware for as low as they could justify to gain market share. I have ordered the latest 2nd gen paper white device.
What is the next kindle device? They were smart enough to get in early enough with the Kindle Fire. Phones? You know there are dozens if not hundreds of people along with Bezos dreaming of what could be the next hardware. watches, phones, cars. What is the Amazon brand going after next?