There is all kinds of news on Apple Pay. Apple can do a simple logo that gets your attention.
Almost all the attention is using the iPhone 6 to pay. I haven’t tried it yet, but the best feature that makes it worthwhile to register your credit cards with Apple Pay is I get a notification of credit card swipes within seconds to my iPhone 6 for my credit cards that Apple Pay works with.
Update: others have not had this feature work. I think why it works on my iPhone is I have the AMEX app.
Think about how cool this is. Any time your credit card company authorizes a transaction you get a notification of the merchant and amount on your phone. Not just for those who have NFC for using Apple Pay.