I started my career in manufacturing and distribution logistics, then moved to hardware, and eventually operating systems and other software. Most of what drove the changes in what I do is got bored and was looking to learn new things. But, most people don’t like to change, they like predictability of what needs to be done.
In AT&T’s Domain 2.0 document is a long list of transition they plan on making going from a hardware approach to a software approach.
I don’t know about you, but I like the right side of the list much better than the left side. The left side is easier from a micro management of what needs to be done, but it misses the customer focus which dominates the right side.