Lego makes Long Term Investment into Sustainable Legos

Most if not all of you have grown up playing with Legos.  Those pieces of plastic that you diligently followed the directions or creatively made things.  I don't know about you, but many times when looked at large sculptures it is easy to think about all that plastic.

Lego has realized it needs to change the way it makes Legos to be something not built on fossil fuels.  Lego announced its new environmental effort.

The LEGO Group establishes LEGO Sustainable Materials Centre and expects to recruit more than 100 employees in a significant step up on the 2030 ambition of finding and implementing sustainable alternatives to current materials.

Today, the LEGO Group announces a significant investment of DKK 1 billion dedicated to research, development and implementation of new, sustainable, raw materials to manufacture LEGO® elements as well as packaging materials.

Jørgen Vig Knudstorp, CEO and President of the LEGO Group, says:
“This is a major step for the LEGO Group on our way towards achieving our 2030 ambition on sustainable materials. We have already taken important steps to reduce our carbon footprint and leave a positive impact on the planet by reducing the packaging size, by introducing FSC certified packaging and through our investment in an offshore wind farm. Now we are accelerating our focus on materials.”

VMware recently created a Lego DC.  One of these days maybe someone will build a Lego DC with Wind Farms and/or Solar panels.  Problem is the area of the power generation would dwarf the DC space. :-)