When I joined Microsoft there were many millionaires who had the idea of retiring and opening a bookstore with coffee shop. Their names were not Jeff Bezos or Howard Schultz. Luckily I don't know of anyone who followed through on their dream which would have turned into a nightmare competing against Amazon and Starbucks.
Amazon is reinventing retail and on Aug 24th it opened its 10th stores in San Jose and Bellevue. I have been to Amazon bookstore in University Village (Seattle) and I want to go to the Bellevue store in Bellevue Square. Next week I should have time to go to the San Jose store. Why go to the physical store? Because Amazon is using data to reinvent retail and I curious to see the spaces.
San Francisco Chronicle covered the San Jose store as an irritant to the local independent book sellers.
I like Geekwire's article which focuses on how the bookstore concept has evolved.