Going to visit my #10 traffic country, Italy

In one week I am going to take a two week break from blogging June 18 - July 2.  I am going on vacation to visit my #10 traffic country, Italy.

Here is my current traffic for last 5 months with about 62,000 visits.

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Of that Italy is #10.

United States (US)
31,486

United Kingdom (GB)
3,516

India (IN)
2,679

Canada (CA)
2,489

France (FR)
1,695

Germany (DE)
1,256

Australia (AU)
1,202

Japan (JP)
829

Netherlands (NL)
811

Italy (IT)
665

Did I pick Italy because it was #10?  Of course not, but it is a bit of trivia that Italy is #10 in my traffic.

I am going to spend a week in cooking school, Tuscan Women Cook run by Texans.

Morning classes include both hands-on cooking and demonstrations at local country homes, plus visits to food artisans, olive oil producers, local food markets, and food festivals. We will stop and buy the day’s ricotta and Pecorino cheeses from local farmers. The classes are taught in Italian and are translated into English. Tuscan Women Cook is an insider’s view of true Tuscan seasonal cuisine.

I am the main cook in the family, and getting ready for my new cooking toy a WoodStone Oven.

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Electrostatic Discharge (ESD), Humidity and the Data Center

I was reading DataCenterKnowledge's post on Yahoo's Data Center revolution, and one area that I want to elaborate on is electrostatic discharge, humidity and IT equipment.

It’s been a long journey from third-party colocation space to the Yahoo Computing Coop. The journey started by addressing the accepted range of 45 to 55 percent humidification for data center space.  “Where did this belief come from?” Noteboom wondered.

Noteboom went searching for references, and says he found only a few academic scenarios warning of humidity issues. For practical arguments for tightly controlled humidity for computer rooms, Noteboom said he had to go back to the era of punch-card data entry, when concerns focused on whether excess humidity might wilt the punch cards and make them difficult to process properly.

“In 2005 we built a data center without humidification control,” said Noteboom. “It was filled with 25,000 servers. We were worried about static, and had all these protocols for handling equipment. We don’t have them anymore. We’ve operated through an entire lifecycle in this data center, and we’ve seen no impact.”

In 1980 as a summer intern I worked at HP on the idea that electrostatic discharge was causing component failures.  I was working with guys like Dick Moss who was an ESD expert.

Richard Y. Moss
Hewlett-Packard Co.,
Palo Alto, CA, USA

Two of the questions most asked by manufacturing managers are "How good must my ESD-control program be?" and "How much money can it save me?" These are reasonable questions, considering that managers must justify their decisions in terms of return-on-investment or payback period.

Unfortunately, the first question is difficult to answer and the second almost impossible. One rarely knows the extent of ESD damage in a process until after it has been eliminated.

There is a bunch of stuff I learned 30 years ago, zapping parts with ESD, testing parts for failure, digging holes in plastic IC components, poring fuming sulfuric acid to burn the plastic away, and looking at integrated circuits to see where failures were occurring.  We knew places like Fort Collins, CO had a higher electrostatic discharge risk due to low humidity, and you addressed the problem with wrist grounding straps, anti-static work surfaces, anti-static floor treatments, and air ionizers to remove the statically charged particles.

Quite frankly I've thought it dumb that the Data Center industry is obsessed about humidity which was most likely caused by a concern over electrostatic discharge, and potentially paper punch cards.  There are much more cost effective ways to remove ESD risk than humidity.  And, even a high humidity doesn't completely eliminate ESD.

If you want to address ESD then following guidelines like this.

Principles of electrostatic safe handling

There are two simple principles we can use to protect ESD sensitive components from ESD damage:

  • Only handle sensitive components in an ESD Protected Area (EPA) under protected and controlled conditions
  • Protect sensitive devices outside the EPA using ESD protective packaging

How many other dumb things are being done because of its been done in the past?

OK this is rant for the day.  I am calmer now.

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Wonder what Data Center industry would look like without Google, Amazon Web Services, Microsoft, Apple, Yahoo, Facebook

Print Publishing is going through a rapid change that some will point fingers at Google to blame.  Google has a presentation they are giving to show the history of print, analyzing print media's revenue stream.

Newspaper economics: online and offline

Tuesday, March 9, 2010 at 9:00 AM ET

Posted by Hal Varian, Chief Economist
It is widely recognized that the news industry is facing financial difficulties, but there is little agreement about the source of those difficulties or what can be done about them. The debate about the role of the web has been particularly heated: is it the source of the problem or the source of the solution? The Federal Trade Commission is exploring questions like this through a series of workshops on the future of the news industry. At the first round in December, Josh Cohen from the Google News team spoke about how we're working with news publishers to help them attract bigger audiences and generate more revenue. The next round of the workshop kicks off in Washington D.C. this morning, and I will be speaking about the economics of news -- offline and online. I first gave this talk at the UC Berkeley Graduate School of Journalism in January and wanted to give you a summary of my remarks here.

One interesting thing about the big companies I mention in the title is whenever they run their services in colocation facilities they are running at power utilizations that make cost effective use of the capacity that would put others to shame if shown side by side.  The economics and business are changing in data centers with these players that reminds me of how publishing had a slow change that eventually builds to forcing those with unsustainable business models to go out of business.

Somehow the publishers were able to make the numbers look good to advertisers even though circulation wasn't holding up.

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Above is circulation per household, below is daily circulation.

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huh.  There are some interesting numbers going on in data center space that don't make sense like above.

I talked to a person who is thinking about blogging about the data center business, and hopefully, he can shed some light on the potential direction of the data center industry.

Years from now are we going to see an analysis by Google on the data center industry that states the facts?  Here is what they said about print publishing.

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If 25% can achieve status will it motivate the other 75%, EPA announces Energy Star for Data Centers

The EPA announced its Energy Stare Labe for Data Centers.

EPA Announces Data Centers Can Now Earn Energy Star Label

Release date: 06/07/2010

Contact Information: Enesta Jones, jones.enesta@epa.gov, 202-564-7873, 202-564-4355

WASHINGTON – The U.S. Environmental Protection Agency (EPA) announced today that stand-alone data centers and buildings that house large data centers can now earn the Energy Star label. To earn the label, data centers must be in the top 25 percent of their peers in energy efficiency according to EPA’s energy performance scale. By improving efficiency, centers can save energy and money and help fight climate change.

The metric is defined using PUE.

EPA uses a commonly accepted measure for energy efficiency, the Power Usage Effectiveness metric, to determine whether a data center qualifies for the Energy Star label. Before being awarded the Energy Star, a licensed professional must independently verify the energy performance of these buildings and sign and seal the application document that is sent to EPA for review and approval.

Which I am sure The Green Grid and other PUE supporters are happy with.

But, will a standard that says 25% of the top performers in PUE earning an ENERGYSTAR label drive others to follow?

The standard implies that running energy efficient servers will help you run improve data center energy efficiency.

Data centers can improve energy efficiency in many ways, such as purchasing Energy Star qualified servers and ensuring that all HVAC equipment functions properly.

The efficiency of the IT load actually could hurt your PUE, because you would need less power, and the lower load on the data center infrastructure makes it harder to achieve a low PUE.  If you are focused on a low PUE you want a nice consistent high load on your infrastructure that allows your equipment to run at optimal conditions.

Would you rather run a higher PUE with a lower total power usage or a lower PUE with a higher total power usage.  If you are paying the electricity bill you want the lowest bill.

This can be confusing, and only time will determine if the other 75% will be motivated by the 25% who have ENERGYSTAR for their data center.

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A Random Humorous Article about Google and Apple Data Centers

I started reading this post from CNET Asia expecting to learn something.  What I learned is how hard it is for a reporter to get the facts right in context to explain anything meaningful.

I am sure any of you reading this will get confused.  But, is good for a few laughs.

The war in the clouds : How massive data centers will change the war venue

Jun 2, 2010 15:10

I have been writing this article since March 17, found it in my "not published" tray, so I decided to finish it today, There are data centers and there are DATA CENTERS. What is a data center? Data center infrastructure layers are power, cooling, telecoms, data rooms and network operations center. In May 2008, Jeff Dean spoke at the Google I/O  conference highlighting some information on the inner workings of their data center and ambitious plans. With already 36 data centers around the world in 2008 and over 200,000 servers, that is a lot.

OK. Here is one that got me chuckling.

Current hardware


Servers are commodity-class x86 PCs running customized versions of Linux. The goal is to purchase CPU generations that offer the best performance per dollar, not absolute performance.[8] Estimates of the power required for over 450,000 servers range upward of 20 megawatts

44 Watts per Server with a PUE of 1.0.

He thinks the Apple Maiden Data Center is operating.

Apple has been building a MDC (massive data center) in Maiden North Carolina, and is said to have gone into operation already

And, the funniest one yet. is he thinks Eric Schmidt and Steve Jobs would discuss data centers.

It is said that Eric Schmidt stole all the secrets from Apple during his days as a board member of Apple, but knowing Steve Jobs, I have a feeling Steve would have picked Eric's brains on how to construct, run and use a data center as well. I find it unlikely that Apple would launch such an aggressive investment (yes, Apple's data center is the biggest and most expensive in the corporate world) into a data center if it did not have confidence on construction, operation, usage, returns and investment.

I hope the data center execs get a laugh of this one.

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