It's old news, but nice to see how the data center press event went for Facebook in Lulea, Sweden.
How important are Data Centers to Facebook? used 42 times is S-1 Statement
People are pouring over Facebook's S-1 statement looking for things to write about.
How about this?
Facebook is mentioned 458 times in the S-1 statement.
Zuckerberg 113.
Software 28.
Zynga 24.
Social 140.
Data Center 42.
Google 14.
Microsoft 5.
Amazon 2.
Technologies 28.
Kind of funny to think what you could make up how Facebook is by analyzing the number of times a word shows up. :-)
Here is a top 10 post on threats to Facebook.
Facebook's Most Serious Threats, According to Facebook
FEB 1 2012, 6:32 PM ET 4
Predictable threat: People find a better product. Surprising weakness: Zynga accounts for one out of eight dollars of revenue for the (potentially $100 billion!) company.
Facebook's blockbuster IPO filing includes 50 risks the company perceives to its business and public offering. Here are ten of the most interesting and important threats to the company that could be worth$100 billion, with quotes from Facebook's own S-1 document.
1) People stop using Facebook: Well, this one is obvious. "A decrease in user retention, growth, or engagement could render Facebook less attractive to developers and advertisers, which may have a material and adverse impact on our revenue, business, financial condition, and results of operations," Facebook states. Although annual revenue grew 154% between 2009/2010 and 88% between 2010/2011, it relied on user growth that will eventually have to slow due to higher market penetration rates, which is economic-speak for "we're running out of people."
Here is another post on threats.
Facebook’s Risk Factors: Mobile, Gov, Slowed Growth, Google+
Facebook Data Center Construction work in progress, Lulea Sweden
Here are a few videos on Facebook's data center construction project.
The following is an overview of the project.
This one shows construction work in progress that is of more interest to the data center insiders. The design looks like a repeat of the Prineville build.
Facebook and Greenpeace smoke the peace pipe, and join forces for renewable energy
Greenpeace has a press release regarding the new partnership with Facebook for renewable energy.
Victory! Facebook Friends Renewable Energy
Blogpost by Greenpeace International - December 15, 2011 at 9:45
After 20 months of mobilizing, agitating and negotiating to green Facebook, the Internet giant has today announced its goal to run on clean, renewable energy. More than 700,000 people from all over the world joined to make this possible! Facebook's message to energy producers is clear: invest now in renewable energy, and move away from coal power.
Here is a new video that Greenpeace has created.
Facebook has been the target for Greenpeace for carbon impact of data centers, but now that the peace pipe has been smoked Greenpeace will move on to the next targets. Like who? Watch this video to see who is on the list. But don't sigh in relief if your logo is not below. Who knows who Greepeace will target next to change their ways and have a strategy for a Green (low carbon) Data Center.
Here is what else Facebook says in their press release to give you a hint this is just the beginning.
If all the Internet giants would unfriend coal, it would send a message to utilities and investors that couldn't be ignored. Facebook founder and CEO Mark Zuckerberg has shown today what other IT leaders should be doing.
Energy efficiency is important, but for an energy revolution to save the planet we also need to upgrade to green energy. Who will be next?
Here is the full text of the Facebook and Greenpeace collaboration. Note the use of Open Compute Project to support the collaboration.
Facebook and Greenpeace collaboration
on Clean and Renewable Energy 15 December, 2011
________________________________________________________________________Facebook is committed to supporting the development of clean and renewable sources of energy, and our goal is to power all of our operations with clean and renewable energy. Building on our leadership in energy efficiency (through the Open Compute Project), we are working in partnership with
Greenpeace and others to create a world that is highly efficient and powered by clean and renewable energy. This effort will include a range of activities:By Facebook
Adopting a siting policy that states a preference for access to clean and renewable energy supply
Ongoing research into energy efficiency and the open sharing of that technology through the Open Compute Project
Ongoing research into clean energy solutions for our future data centers
Engaging in a dialogue with our utility providers about increasing the supply of clean energy that
power Facebook data centers
By Greenpeace
Active support for the Open Compute Project, including encouraging companies to join the effort, use the technology, and share their efficiency technology
Encouraging utility providers to offer ways for customers to get their utility data, including by joining the partnership with Opower, Facebook, and NRDC
Recognize company leadership in advancing best practices in efficiency or sustainability technology through the open source sharing of design and technology advances.
Together
Working together to develop and promote experiences on Facebook that help people and organizations connect with ways to save energy and engage their communities in clean energy issues.
Co-hosting roundtables and discussions with experts on energy issues.
Jointly engaging other large energy users and producers to address the energy choice they are facing and develop new clean energy rather than recommission coal plants or build new coal plants.
Facebook achieves LEED Gold Certification
Facebook has posted on their achieving LEED Gold Certification.
Prineville Data Center Receives LEED Gold Certification
by Prineville Data Center on Thursday, November 17, 2011 at 4:30pm
When we first envisioned our Prineville data center a couple of years ago, we knew we wanted it to be one of the most energy efficient in the world. To achieve this goal, we redesigned our entire physical infrastructure, from grid to gates, with a focus on squeezing out every possible efficiency. The end result: a data center that requires 52 percent less energy to operate than a comparable facility built to code requirements. And now we’re excited to share that all our hard work on the first phase of our Prineville facility has been recognized with LEED® Gold Certification from the U.S. Green Building Council.
Some of the details are shared.
In addition to its energy efficiencies, the Prineville data center includes many other environmental conservation features, both in its construction and in its use. Twenty-seven percent of building materials used came from recycled products, and 30 percent of materials used were locally sourced and manufactured. Ninety-one percent of the wood used was FSC-certified from sustainability-managed forests, and 83 percent of construction waste was recycled or reused, preventing 530 tons of waste from ending up in a landfill.
At the completed facility, 100 percent of rainwater is captured and reused for all irrigation and toilet-flushing needs, a savings of 272,000 gallons of municipally treated water per year. A solar energy installation generates an estimated 204,000 kilowatt hours per year, providing electricity to the office areas. The offices are even heated through reuse of heat created by the servers.