Diversity is better for innovation, commonality is better for managers

The Green Data Center has become a common term, and quite frankly I am getting bored.  Same stuff, LEED certification, solar panels, lower PUE, etc.  Are these really innovation or the accepted terms for what green data centers exhibit?

What is really innovative in green data center design?

I think the new stuff is going to be integration of complete systems not data center features that gets marketed.  But, getting a bunch of smart people all together doesn't necessarily support innovation.  Why?  Read this article for an example of the problem.

Great Minds Thinking Alike Doesn’t Foster Innovation

February 4, 2011 in Article, Innovation, Links | by John Philpin | Leave a comment

This article delivered through the ‘Interwebs’ this very morning. Our thanks to our friends at Perfect Labour Storm. A great read – do you agree. What do you think ?

“Great minds think alike” – I don’t know how many times I’ve heard that in my life. In fact, I probably spoke those very words dozens of times.  But new research is questioning how effective sameness is as a competitive strategy.  One recent study suggests that similar minds might make management easier, but it doesn’t breed innovation.

Some of the most boring meetings I've had is when the whole team from one company thinks the same and the conversations are within the boundaries.  If everyone looks the same, there is a high probability they think the same.

An article published in Inc. magazine highlights a recent study, which set out to discover how employee diversity within workgroups affects the group’s overall performance.  According to Bill Swann, a professor of psychology at University of Texas at Austin where the study was completed, groups with members who “externalized their personal identities” (i.e. students who expressed individuality) were more successful than groups with members who tended to downplay their personalities.  A few experts offered advice how diversity within a company can be used as a strategic advantage to “create better innovation, better products, and ultimately, a better company.”

How diverse is your data center team?

One solution addressing data center information silos, system program manager

Much of my career at Microsoft I had the role of program manager, and today I had lunch with another ex-Microsoft program manager and discussed data center/IT operations and what is needed to address the silos and fiefdoms that exist in IT.  After a bunch of discussions, I asked why isn't there program manager for data center systems?

GPS navigation has a system program manager which interesting enough sounds like it could describe an data center/IT system.

GPS World: What do you see as the
current priorities for the GPS Joint
Program Office?
Col. Ballenger: Our No. 1 priority
is mission success. How we accomplish
that is to make sure that our users, both
military and civil, receive their position,
navigation, and timing information —
with high availability and high assurance
— wherever they are around the globe. I
translate that into two key jobs that we do
here in the Joint Program Office.
Number 1: Sustain the capabilities
that we have on orbit today — and that
includes designing, launching, and replenishing satellites, and making sure that the
ground control system and network of
ground antennas stay properly maintained
and sustained and upgraded over time.
Job Number 2 is modernizing the GPS
capability to move us into the future. So,
really, mission success has two constituent parts: Sustain the constellation and
modernize the constellation, the constellation being a euphemism for the larger
system.

Program managers have different types of roles at different companies and over time the roles can change.  I remember once being in a meeting with Paul Maritz when he was a Microsoft VP, and he explained how program manager have different roles at Microsoft than other companies.  Here is what program managers used to be at Microsoft.

When I was hired 1994 there was a cult around the role. Program Managers had a reputation for being people worthy of being afraid of for one reason: they knew how to get things done. If you got in their way, they would smile. And then eat you. They drove, led, ran, persuaded, hunted, fought and stuck their necks out for their teams with an intensity most people couldn’t match. The sort of people who eliminated all bullshit within a 10 foot radius of their presence. How to be this way, and do it without being an asshole, was one of the things I tried to capture in my book, Making things happen. All teams need at least one leader who has this kind of passion and talent regardless of where you work or what you’re working on.

As this post continues it is difficult though to set up program managers for success when bureaucracy grows.

One change is the enormous growth of Microsoft since I was hired. I started in ’94 as employee #14,000 something, and now there are nearly 90,000. Bureaucracy, overhead and dead weight collect in big successful companies and Microsoft is no different. This makes it much harder to consolidate the kind of power a PM needs to behave the way I described above. The PM role has been stretched so thin there are PMs for everything, and if ever a position needs to be created that isn’t quite a marketing, programmer or tester position, but isn’t a leadership or management role, the PM label gets used anyway. Somehow it’s a crime for there to be more than 10 job titles at a company. I’m not sure why.

Changing data centers system is required to green the data center.  This requires a concentration of power into smaller group of individuals which is probably why data centers and IT don't have program managers the way that Microsoft used to. 

If the US military has figured out they need system program manager for complex systems like GPS, shouldn't the idea work for data centers?

Data Center shortage is not Power, Cooling, or Network, but executives - Apple hires Microsoft's Data Center GM

Much of what you hear about data centers is from the vendors who have marketing budgets to sell solutions for power, cooling, and networking issues in data centers.  But, you know what is one of the scarcest resources around? Data center executives.  If vendors had a way to package up executives, we'd hear more.  Wait maybe that is a way to think about the new wave of Data Center Infrastructure Management (DCIM) tools.  Data center executive in a box.  Interesting idea, but that is a later post.  Back to data center executives.

Whenever I sit down with a data center insider to catch up, we almost always discuss executive movement to other companies.  In some ways it is a short hand way to discuss what is going on in the industry as it can mean many different things why an executive moves from one company to another.

News that a bunch of us have been discussing is Apple hiring Kevin Timmons (GM of Microsoft's data center services group).  Don't expect any press releases from Apple or Microsoft on this one.  Here is probably one of the last articles we'll see featuring an interview with Kevin Timmons talking about green data centers and knowledge sharing posted by DataCenterDynamics. 

Datacenter Leaders Q&A Kevin Timmons, Microsoft

Kevin Timmons, General Manager, Data Center Operations, Microsoft believes in sustainability, knowledge sharing, security and modularity

Published 13th April, 2011 by Ambrose McNevin

DC_Leaders_Dozen_KevinTimmonds_ver2

DCD Q: What can the data center industry do to increase its influence over government policy?

KT, A: At Microsoft, we think there is an opportunity for everyone in the industry to help share our collective knowledge to help the entire industry evolve and influence policies that benefit all our customers and increase greater efficiencies. We are committed to driving software and technology innovations that help people and organizations improve the environment.

The position Kevin is going to fill is not known and is not the position vacated by the departed Olivier Sanche.  Olivier's position has been filled by another data center operations executive. 

It is such a small world in data centers and especially smaller for the executive rank, information flows as recruiters call and others want opinions on various candidates and companies to work for.  Besides the executives, senior data center design engineers are heavily recruited like Facebook recently hired a senior mechanical engineer from Equinix and Google's Daniel Costello who also came from Microsoft.  Mike Manos is proud of his renegade action to recruit Daniel from Intel to Microsoft while he had the job that Kevin Timmons had filled and now departed.

I called him [Daniel Costello] and told him I needed him for my program.  No HR.  No Recruiters.  I wanted the best talent possible and he was it.   I offered him the job on the spot over the phone.   We were building something incredible.

One of the interesting problems is at many companies working in the data center group is not respected and as well paid as other technical positions.  In fact, some technology companies probably don't even think of their data center staff as technical.  Which then leaves the opening for the neglected to find greener pastures.  At Google the data center group is respected.  At Facebook, the data center group is respected.  At Apple, most learn about data centers from the media as there is little news on Apple's data centers discussed.

In one of the data center insider conversations a friend jokingly mentioned The Manchurian Candidate where sleeper agents are placed in strategic positions, and later are activated for covert activities.  With so many executives moving from competing companies will there be psychological analysis looking for latent devious action?  Nah. But, it was good for a laugh.  Which by the way is part of chatting about who is moving where.  We eventually start laughing about some move somewhere which could make this appear like gossip.  But, we know the data center executive shortage is real, and where the scarce resources go influences the system. 

Data Center Gossip can be useful.

Have You Heard? Gossip Turns Out to Serve a Purpose

By BENEDICT CAREY

Published: August 16, 2005

...

People find it irresistible for good reason: Gossip not only helps clarify and enforce the rules that keep people working well together, studies suggest, but it circulates crucial information about the behavior of others that cannot be published in an office manual. As often as it sullies reputations, psychologists say, gossip offers a foothold for newcomers in a group and a safety net for group members who feel in danger of falling out.

"There has been a tendency to denigrate gossip as sloppy and unreliable" and unworthy of serious study, said David Sloan Wilson, a professor of biology and anthropology at the State University of New York at Binghamton and the author of "Darwin's Cathedral," a book on evolution and group behavior. "But gossip appears to be a very sophisticated, multifunctional interaction which is important in policing behaviors in a group and defining group membership."

GreenM3 and StorageMojo connect at SNW, discuss some good ideas

At SNW I met Jim Handy with Objective-Analysis at lunch.

OBJECTIVE ANALYSIS:YOUR SOURCE FOR ACTIONABLE INFORMATION

OBJECTIVE ANALYSIS offers third-party independent market research and data for the semiconductor industry and investors in the semiconductor industry.
Founded by leading industry experts, Objective Analysis provides excellence in market data, reviews of technology, analysis, and custom consulting.


Through our analysts’ comprehensive industry backgrounds and deep understanding in their fields, the company provides clients with a rare level of insight and fact-based research into the “why” and “how” of the industry.

After chatting a bit about variety of technical topics, Jim asked if I knew Robin Harris.  I read storagemojo, but hadn't met Robin. 

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Jim was nice enough to go find Robin who I just saw walking down an aisle and bring him over.  Robin and I had great conversations and discussed a bunch of cool ideas throughout the day and at the Ray Johnston concert.

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Jim - thanks for taking the time to introduce me to Robin.  We're going to have some fun conversations.

Great People at SNW conference, people who like Data Centers

I wrote about about the Ray Johnston concert hosted by DCS, but I was going to skip the concert to be with my kids who flew with me to SJC to see grandma during spring break.  Kevin Ehringer, CTO/Founder of Data Center Sys told me bring your kids to the concert.

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Wyatt, Ray Johnston, and Ashley

It was actually pretty cool to bring my kids to their first technology conference party, listening to great music, being the only kids in the museum, eating great food and desserts, and socializing.

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The kids were entertaining to the tech crowd as the only kids there, and I was able to introduce them to cool people like Chris Crosby and Ginger.

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After the official concert, I dropped off the kids at grandma's house and went back for the after party private concert.  It was a good to chat and hang out, but made for a long night.

My first SNW has good memories and my kids had a blast.  I won't tell them the next SNW is is Orlando. Smile

SNW Fall 2011 will take place:

October 10-13, 2011
JW Grande Lakes
Orlando, Florida