IBM's latest Strategic Green Initiative - Eco-Patents World Business Council for Business Development

Watching various IBM executives present on their Green Initiatives, they have done a good job on identifying Electricity and Water as areas they will focus on selling products like WebSphere.  IBM's latest move creating the eco-patents section of the World Business Council for Business Development makes it appear as an industry effort.  But, when you dig into areas like their overview. You can see IBM and Weyerhaeuser are the main companies behind the eco-patents.

 
   

Next steps

   

If you are interested in helping benefit the world through the Eco-Patent Commons:

   
        
  1. Contact any of the representatives listed below to express your interest and discuss joining the Eco-Patent Commons.
  2.       
  3. Contact your Intellectual Property (IP) function and examine your business's patent portfolio. Identify patents your business may want to contribute to the Eco-Patent Commons. Many businesses do not routinely patent innovations that benefit the environment, so some participants will have only a small number of patents to pledge. Contributing even one patent is sufficient for participation and can make a significant difference in helping to further sustainable development.
  4.    
   

Contact

   

Wayne Balta      
Vice President, Corporate Environmental Affairs & Product Safety      
IBM Corporation      
balta@us.ibm.com

   

Marc A. (Sandy) Block      
Counsel,      
Intellectual Property      
IBM Corporation      
msb@us.ibm.com

   

George Weyerhaeuser       
Senior Fellow      
President's Office      
WBCSD      
weyerhaeuser@wbcsd.org

   

      
      

   

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NYTimes CIO talks co-gen in their new building

 

1:20 into this NYTimes video the NYTimes CIO, David Thurm talks about the co-generation capability they added to their latest building, providing up to 40 percent of its electricity as well as heating for the building and cooling for the data center. It's not mentioned in the video, but this must be part of their power backup for their data center and critical operations.  The building is promoted as green, but it is not LEED certified.

 

 

if you are curious about architecture and office building innovation you can view this video as well.

 

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Synovus Financial Joins Columbia Data Center Neighbors with fewer than 25 employees. Why does Google's data center need 200 employees?

I've received quite a bit of traffic on my post on # of data center employees, and Synovus just announced their data center with fewer than 25 employees.

The new facility won't mean any more employees in Columbus, however. Synovus has about 200 people in its information technology division. Fewer than 25 will work at the new data center, and they will transfer from within the division.

The analysts an Tier1Research were nice enough to respond to my email address and discuss this subject. 

I fully believe you can run a near-zero person datacenter – outside of constant care and maintenance of mechanical systems like cooling and generators.  Security is important; however do you staff for sparse perimeter review or potential assault?  Both have very low multipliers from size of datacenter to people.  Servers and storage doubly so!  As you know; any good rack of hardware (including load balancing and monitoring hardware) can be managed from five feet or five time zones away.

Tier1Research and I both think that Google is inflating their employment #'s in data centers in a style of the New Deal and Works Program Administration.  Google coming to town has a high expectation of what it will do to the local economy, but I doubt any area Google builds in will be as significant economically as Microsoft's move to Quincy, and the following of firms to the Columbia Basin.

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# of Data Center Employees (Yahoo, Ask.com, Intuit, and Microsoft) in Washington Columbia Basin

I've seen #'s thrown around that Google employs 200 people at a data center

Eventually, we plan to employ approximately 200 people, ranging from technology assistants to experienced data center managers. We’re confident this $600 million investment will be good for Council Bluffs, Google and our Internet users.

In the Columbia Basin Herald reports on total employment changes, if you add up Yahoo, Ask,com, Intuit and Microsoft employee #'s they add up to 180.  Something seems strange that 4 big data centers in the Columbia Basin have less employees than one Google data center.  What are those 200 people doing?  Are they maintaining and building Google's custom servers?  All of the below people use industry standard servers.

In April the first of three data centers in Quincy went live. The Microsoft data center will be used to house information that is essential to Microsoft's Windows Live Internet service. Employment at Microsoft was around 50 employees in April and will continue to increase as more servers are added to the facility.

In mid June, Intuit, the makers of TurboTax and Quickbooks, broke ground for a data center in Quincy across the street from the Yahoo! data center. The facility is expected to be complete by fall of 2008 and will employ around 50 people.

In December Yahoo! officially declared its data center in Quincy operational as it held a ribbon-cutting ceremony. The data center will employ around 50 people and will house information for the Yahoo! search engine and other properties.

Ask.com , Moses Lake, Data Center, 30 people.

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Visual Studio 2008's saves energy with Application Performance Profiling

I've been searching for the right tool that enables energy efficient application development.  Finally, the Microsoft Visual Studio team has the feature in their 2008 release coming out soon.  Send this post on to your dev teams and architects to develop energy efficient applications.

The first feature that I want to cover is the new comparison document that we’ve introduced to help users compare profiling data from two different profiling runs. Say that you have just checked in a possible fix for a performance issue and you want to compare a new performance report to one that existed before the change to see if your change really helped. Our new comparison features make these types of questions easy to answer. Comparing two files of performance data is a very common scenario for customers, especially when dealing with regression testing, so this was a priority feature for us in this release. After all, performance data when taken in isolation, without goals to hit or old values to compare with, can be pretty hard to work with. Our goal with this new comparison work is to help customers to make better use of their performance data to achieve the performance results that they desire for their applications.

I would be remiss if I did not take a quick second here to dive a little deeper into the importance of setting performance goals for your applications. Too often developers end up in the situation of closing in on product release and realizing “my app is just way too slow.” Now, it is perfectly understandable that developers want to save performance optimization for the end of the product cycle; after all if the underlying structure is going to change greatly why waste too much time early on trying to tweak things to run as fast as possible? But the real issue with the situation above is in the generalness of the “my app is just way too slow” part. What exactly do you mean by “too slow?” What parts of the app are too slow? What type of performance do customers expect from your app? How long does it take for other similar products to do the same task? For our new comparison features to be really useful you will need to take some time before and during development to get at least basic answers to some of the questions above.

And, they've also integrated collecting perfmon data for

With the Visual Studio Profiler we wanted to give customers an easy and integrated way to collect this performance counter information and view it alongside their performance data. This was especially important to us as with this information we could help customers to analyze specific trouble areas of their program or to choose the correct profiling modes based on their performance bottleneck.

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