Energy Camp, April 28 - Microsoft's Chief Environmental Strategist Rob Bernard Keynotes

Energy Camp, an Unconference event looks like a cool event on April 28 in Las Vegas.  Keynoting will be Microsoft's Chief Environmental Strategist, Rob Bernard.

About Energy Camp

Energy Camp @Interop is a collaborative “unconference” –- a gathering where attendees program discussion topics of their choice into the event’s agenda –- that’s dedicated to the reduction of IT’s global carbon footprint. This one-day, all day, forum will bring a cross section of industry stakeholders together to discuss the growing impact of today’s energy costs on IT’s bottom line, and the overarching importance of energy conservation and utilizing greener IT solutions and methods.

Rob Bernard.
Rob is the Chief Environmental Strategist for Microsoft, responsible for defining and implementing the global strategy for the company's environmental efforts.

Thanks to Tom Raftery for sending this to my attention.

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What Changes are in Store for Google's Data Center Infrastructure with New CIO, Ben Fried?

News.com reports on Google's new CIO hire Ben Friend from Morgan Stanley.

Google found its new chief information officer, Ben Fried, on Wall Street--and at least on paper, it looks like a good fit.

Google

Even though Google is a Silicon Valley company thousands of miles away from the buttoned-down brokers of lower Manhattan, the two domains have more in common technologically and culturally than one might think.

Wall Street companies and Google have different objectives, but both have a similar modus operandi. They use lots of cutting-edge computer equipment, often with plenty of in-house customization, to get ahead of the competition.

Most companies buy off-the-shelf software, but Wall Street firms like to write their own. Indeed, one of the areas under Fried's purview at Morgan Stanley was managing source code. Google takes this custom engineering philosophy a step further, building its own hardware, too. That's an important cultural commonality.

"They have a very similar attitude: 'Dammit, we can do it better than anyone else,'" said Illuminata analyst Jonathan Eunice.

This point of being better than anyone else is where it will be interesting what the effects are of Ben Fried's arrival.  How hard is it going to be for Ben to institute changes as an outsider? How good are the Google guys vs. the staff at Morgan Stanley? Does Ben have a doctorate degree?

WSJ wrote about the previous CIO Douglas Merrill.

How do you run the information-technology department at a company whose employees are considered among the world's most tech-savvy?

Douglas Merrill, Google Inc.'s chief information officer, is charged with answering that question. His job is to give Google workers the technology they need, and to keep them safe -- without imposing too many restrictions on how they do their job. So the 37-year-old has taken an unorthodox approach.

Unlike many IT departments that try to control the technology their workers use, Mr. Merrill's group lets Google employees download software on their own, choose between several types of computers and operating systems, and use internal software built by the company's engineers. Lately, he has also spent time evangelizing to outside clients about Google's own enterprise-software products -- such as Google Apps, an enterprise version of Google's Web-based services including email, word processing and a calendar.

Mr. Merrill, who has surfer-length hair and follows a T-shirt dress code, studied social and political organization at the University of Tulsa in Tulsa, Okla., and then went on to earn master's and doctorate degrees in psychology from Princeton University. His education in IT came largely from jobs as an information scientist at RAND Corp., senior manager at Price Waterhouse and senior vice president at Charles Schwab & Co. He joined Google in late 2003.

We sat down with Mr. Merrill to talk about Google's approach to IT. Excerpts:

The Wall Street Journal: What's the structure of the IT organization at Google?

Mr. Merrill: We're a decentralized technology organization, in that almost everyone at Google is some type of technologist. At most organizations, technology is done by one organization, and is very locked-down and very standardized. You don't have the freedom to do anything. Google's model is choice. We let employees choose from a bunch of different machines and different operating systems, and [my support group] supports all of them. It's a little bit less cost-efficient -- but on the other hand, I get slightly more productivity from my [Google's] employees.

WSJ: How do you support all of those different options effectively?

Mr. Merrill: We offer a lot more self-service. For example, let's say you want a new application to do something. You could take your laptop to a tech stop [areas in Google offices where workers can get technical support], but you can also go to an internal Web site where you download it and install the software. We allow all users to download software for themselves.

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What is Live Mesh? Ray Ozzie's Live Mesh Services Strategy Document

There has been lots of news on Microsoft's Live Mesh. A good read to understand the strategy for Live Mesh is Ray's Ozzie's Services Strategy Update.  Here are a few excerpts

At the back-end, developers will need to contend with new programming models in the cloud. Whether running on an enterprise grid, or within the true utility computing environment of cloud-based infrastructure, the way a developer will write code, deploy it, debug it, and maintain it will be transformed. The cloud-based environment consists of vast arrays of commodity computers, with storage and the programs themselves being spread across those arrays for scale and redundancy, and loose coupling between the tiers. Independent developers and enterprises alike will move from “scale up” to “scale out” back-end design patterns, embracing this model for its cost, resiliency, flexible capacity, and geo-distribution.

CONNECTED BUSINESS – We will extend the benefits of high-scale cloud-based infrastructure and services to enterprises, in a way that gives them choice and flexibility in intermixing on-premises deployment, partner hosting, or cloud-based service delivery. Businesses large and small will benefit from services that make it easy to dynamically connect and collaborate with partners and customers, using the web to enable a business mesh. Business customers of all sizes will benefit from web-based business services. This vision is being realized today through the likes of Office Live Small Business. For enterprises, our new Microsoft Online Services provide managed, service-based infrastructure through offerings including SharePoint, Exchange, OCS, and Dynamics CRM. Our enterprise solution platform extends to the cloud through SQL Server Data Services, BizTalk Services, and many more services to come. At the lowest level within the enterprise data center, we‟ve begun to deliver on our utility computing vision, with Windows Server 2008 and Hyper-V, and through our Systems Center products including Virtual Machine Manager.

Microsoft's container strategy makes sense to enable Microsoft to deploy and scale infrastructure at a rate higher than the rest of the industry. Ray has pushed Microsoft's Mike Manos to build innovative data centers beyond the rest of the industry. Talk about executive support for data centers. Mike is trying to apply Moore's law to data centers as he needs to in order to support Ray Ozzie's strategy.

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Microsoft VP Debra Chrapaty presents The Reality of the Cloud

Appended May 6 - The video of the below is available here.

At Microsoft Management Systems Summit, Microsoft  Corp VP, Debra Chrapaty gives a Keynote presentation. Debra has been a supporter of the ideas behind a Green Data Center, and has built an amazing team at Micrsosoft.

Thursday, May 1: Debra Chrapaty, Corporate Vice President of Global Foundation Services
"The Reality of the Cloud"
A key piece of Software+Services is the ability to have applications and information available “in the cloud” to access when and where customers need them. In reality, we know the cloud is made of data centers filled with racks of servers linked by fast connections. Debra Chrapaty, corporate vice-president of Global Foundation Services, will share her thoughts on building, connecting, securing and managing clouds that support hundreds of millions of customers around the world, around the clock. 
Global Foundation Services is responsible for the strategy and delivery of the foundational platform for Microsoft Live and Online Services including globalization, operational infrastructure, management, business systems, security, networking and datacenters. GFS supports MSN and Windows Live branded services, Microsoft communication and collaboration services, and over 200 other Microsoft online services and web portals. GFS focuses on smart growth, high-efficiency, creative solutions, and client and consumer trust to carry out their organization mission of enabling and delivering winning services to everyone, everywhere.

For more info on Debra go here.

Corporate Vice President of Global Foundation Services, Debra Chrapaty, is in charge of a worldwide team that runs the foundation servers for Microsoft’s data centers, networks, infrastructure and server architecture as part of our software + services strategy. Charles and Jennifer, in their on-going WM_IN Technology journey, talk to this energetic, dynamic, smart woman who fulfilled her childhood dream of being on the cover of Information Week (read geek). She used to be the CTO for the National Basketball Association (NBA) . . . and that’s just the beginning of where this successful woman gets interesting.

There should be plenty of press at the event, we'll see if anything gets reported as news worthy.  Maybe she'll into details on building out Live Mesh.

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Microsoft presents session on How System Center Helps with Green IT Initiatives at Microsoft Management Summit

At Microsoft Management Summit 2008, Frank Koch is presenting a session on How System Center Helps with Green IT initiatives.

SM22 How System Center Helps with Green IT Initiatives

Tuesday, April 29 4:00 PM - 5:15 PM, Titian 2304 

Speaker(s): Frank Koch

Track(s): Client Management Technologies, Microsoft Initiatives, Server Management Technologies

Session Type(s): Breakout

Products(s): Configuration Manager 2007, Operations Manager 2007

Green IT is a hot topic for most companies today. Certain common points are true for everybody, regardless whether you are running large datacenters or a single small business server: optimizing your operations and IT environment will help you to become "greener" and save money at the same time. Learn and watch demos showing how System Center together with the Windows OS helps you to save energy & money by:

  • Modeling the hardware utilization of your environment for core products like Exchange, SharePoint or SC Operations Manager
  • Creating an overview of your IT environment and listing their energy saving capabilities
  • realizing the Dynamic IT vision by combining the power of System Center products together with the enhanced scripting technologies of Windows PowerShell
  • MMS is a sold out event, so it will be interesting what % of the people attend Frank's talk ouf of all the competing breakouts at his time. Frank has had dozens of conversations with European customers on the subject of a Green Data Center.

    If some of you are interested in this topic add comments to this blog entry and I can follow up Frank to see if I can extract some of his presentation. Frank owes me one small favor as I loaned him a watt measuring device to demo the power consumption.

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