Gaming Priorities shifting to overall experience vs. performance, Mac more stable than Windows

I found this article about Mac vs. Windows gaming performance, quoting Gabe Newell, making some points that my Apple friends and Mac users will take pleasure in vs. Windows.  The full podcast interview is here.

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Also, said Newelll,"what's sort of surprising is how much more stable our games are on the Mac." Looking at the early data available from the Steam client, "the Mac is five times more stable than Windows" when using the metric of minutes played versus number of crashes.

Gaming is a segment normally focused on the graphics and processer performance.  System stability is not as high a priority as systems are over-clocked and liquid cooled to dissipate the heat.  Kind of sounds like some data centers with higher density computing and cooling problems.

Gabe Newell is the Founder of Valve Software.

Valve is the creator of Steam, the world’s largest online gaming platform. Steam turns any PC (and soon any Mac) into a gaming powerhouse by providing instant access to a huge library of titles, and by automatically keeping a user’s games completely up to date. With an active user-base of over 25 million, Steam also connects gamers with each other, making it easy to find friends, keep track of each other’s gaming activity, and easily play games together. Since its inception as a service for updating Valve’s own game Counter-Strike, Steam has grown to become a service used world-wide, translated into 21 languages, and with content servers on every continent (save Antarctica, but we’re sure that’s just a matter of time).

Who is Gabe Newell?

After dropping out of Harvard University[1] Newell spent thirteen years working for Microsoft Corporation, ultimately becoming a "Microsoft Millionaire." Newell has described himself as "producer on the first three releases of Windows".

Gabe makes the point that it is less about graphics performance and shifting to a focus on services, less about pixels and more about micro transactions and identity.

Newell remarked during the podcast that graphics performance is much less of a concern overall compared to finding ways to offer a better user experience, such as the greater stability on the Mac. "I think we're starting to enter a period where graphics performance is sort of a solved problem," Newell said. "We're moving away from loss-leading graphics approaches [of consoles] toward more of a service platform. It's less about pixels per second and more about micro-transactions and identity."

If gaming is making this shift to stop being obsessed about graphics and processor performance, does it make sense for data centers to take this same approach as well?

This article particular interesting personally because Gabe Newell was my first interview at Microsoft in 1992 and I was interviewing in Microsoft Mail group. Gabe took one look at my Apple and HP experience on my resume and said "you need to be talking to the Microsoft TrueType group."  I told him, I had enough of TrueType and fonts and was looking to do something different.  Gabe said, "no you are going to interview with TrueType group we are changing your interview schedule now."  My next interview was with Peter Pathe who was my Microsoft hiring manager and coincidentally I am having lunch with next week.

His may not be a household name as Microsoft (NSDQ:MSFT) names go. But Peter Pathe is a big mover and shaker.

After 215 years with the company, he's getting ready to retire and this Microsoft Press Pass Q&A shows off what he's done for the Big M. For one thing, ubiquitous Microsoft Word was Pathe's baby for 15 years.

Gabe Newell was a hard-core Microsoft Windows guy at one time and is now saying the Mac OS X is five times more reliable than Windows.  Who knows maybe after 18 years, I can get a chance to talk to Gabe about his servers in data centers for Steam gaming.

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Shameless Data Center Marketing Video, I bet you haven't seen this in server aisles

The following video is on YouTube, can't figure out who would produce this video.  I guess it was OK to let the actors in the white space given they were portraying Adam and Eve, so they had no secrets as you know the story and you could tell if they were walking out with anything as they had no clothes.

 

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Which brings up an interesting point that a lot of what users read and watch is driven by data center marketing and sales, including the analyst community who market their data center research -  Gartner, Forrester, IDC, and Uptime Institute.

Who was the target customer for this video?  I can't figure it out.

Here is a shot of some of the server hardware.

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Microsoft, HP, and Digital Realty Trust win Green Data Center awards at Uptime Symposium, recognizing top achievement

Here is a summary of Three winners of Green IT awards at Uptime Symposium.  Being Green in the Data Center is now becoming an accepted behavior and leadership like below helps others with their own plans.

HP has their press release for the Wynyard facility.

Green Enterprise IT Awards showcase organizations pioneering energy-efficiency improvements in their IT and data center operations or providing technology that can significantly reduce energy consumption.

HP was recognized as the winner in the Data Center Design category for its Wynyard facility in the United Kingdom. Commissioned in September 2009, the data center uses a large quantity of fresh air supplied by fans through high-efficiency filters to reduce the energy required for cooling. The building features an energy-efficient and sustainable design that incorporates recycled materials as well as harvested rainwater.

here is a video of the air side economizer system.

Microsoft received a Green IT Award for its Chicago data center.

Chicago Datacenter Wins Green Enterprise IT Award from Uptime Institute

Today, Microsoft won a prestigious Green Enterprise IT Award from the Uptime Institute for the bold IT initiatives we utilized in our recently opened datacenter in Chicago. The facility integrates new design solutions which have led to greater efficiencies and carbon waste reductions.  This includes a significant reduction in water and material usage enabled by the deployment of containers and other IT innovations. The Uptime Institute is an organization that is focused on providing education and thought leadership for the enterprise datacenter industry and for datacenter professionals. The Green Enterprise IT Awards are the Uptime Institute's highest honor.Green Enterprise IT Award

By incorporating containers we have reduced carbon waste from extra packaging of servers and equipment and individual transport shipping consumables such as cardboard, styrofoam, plastic, and other packaging materials.  The highly innovative approach to design, construction and operations has also allowed us to fully deploy thousands of servers within a few hours, with a drastically reduced carbon footprint and great cooling efficiencies, with a reduced PUE of 1.15 - 1.22 across the facility.

Digital Realty Trust also won an award for its leadership in LEED Data Centers.

Digital Realty Trust received the award for its commitment to sustainability and innovation in the construction of a LEED certified data center utilizing full airside economization for more than 65 percent of each year. The LEED Platinum-certified datacenter project in Santa Clara, California is expected to save 3.5 million kilowatt hours of energy annually saving more than $250,000 per year at today’s energy prices.


“The construction of the green datacenter in Santa Clara demonstrates Digital Realty Trust’s strong commitment to energy efficiency and sustainability,” said Thomas Freeman, Managing Director and head of the Data Center practice at Jones Lang LaSalle. “Their adoption of industry best practices ensures a reduction in energy use, cost and associated greenhouse gas emissions.”

Here are photos from the presentation on DataCenterKnowledge.

DATA CENTER DESIGN: HP was honored for its design of the Wynyard data center in northern England, which makes extensive use of free cooling. Accepting for HP is Ed Kettler (with plaque), a fellow in the Chief Technologist Office at HP Enterprise Services.

AUDACIOUS IDEA: The data center team from Microsoft was recognized for its IT PAC container technology. Accepting for Microsoft are Dan Costello (center) and Sean Farney (second from right). Representing Uptime are Ken Brill (left), Lex Coors of Interxion (second from left) and Tom Freeman of Jones Lang LaSalle (far right).

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Google Voip fits with Google TV

With today's Google TV announcement, Google acquisition GIPS for VOIP services makes sense.  Google is becoming a utility for TV, Voice, and Electricity - in addition to the web.

Pete Cashmore Talks Google’s Venture into TV and VoIP on Bloomberg [VIDEO]

Google has been very busy in the last few days. First came rumors of Google’s venture into TV space with SmartTV. Then, Google offered to acquire Global IP Solutions (GIPS), followed by a slew of announcements at the Google I/O Conference in San Francisco, the biggest being the release of an open source, royalty-free video format called WebM.

GoogleGoogle, Intel and Sony’s SmartTV project could reshape television as we know it, and AndroidAndroid-based set-top boxes could open a whole new world to developers of Android apps.

Google is taking the Microsoft playbook reaching out to developers with an expanded platform while Apple is shutting down developers that don't fit in Apple's licensing model.

Could you imagine the Apple Board meetings if Eric Schmidt hadn't resigned?  :-)

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Google TV connects the Home TV viewers to the Data Center

Google announced their Google TV platform.

Industry Leaders Announce Open Platform to Bring Web to TV

Google, Intel, Logitech and Sony Join Together to Deliver Google TV Platform
DISH Network, Best Buy, Adobe to Support Bringing Devices to Market

SAN FRANCISCO, Calif. (May 20, 2010) – Today at the Google I/O developer conference in San Francisco, leading industry players announced the development of Google TV – an open platform that adds the power of the web to the television viewing experience, ushering in a new category of devices for the living room. Intel, Sony, and Logitech, together with Best Buy, DISH Network and Adobe, joined Google (NASDAQ: GOOG) on stage to announce their support for Google TV.

Over the past decade, the Internet has created unprecedented opportunity for innovation and development across the world, but so far the web has largely been absent from living rooms. With Google TV, consumers will now be able to search and watch an expanded universe of content available from a variety of sources including TV providers, the web, their personal content libraries, and mobile applications.

Eric Schmidt discusses the connectivity CEOs - Intel, Sony, Logitech, BestBuy, DishNetwork, and Adobe.  Eric has his own version of upstaging Steve Jobs.

Eric Schmidt, Google Chairman and CEO said, “We are very proud to be working with this distinguished set of partners, all of whom have decades of experience in hardware, design and retail.”

Sony announced plans to introduce “Sony Internet TV,” the World’s first TV lineup incorporating the Google TV platform. The first models are planned to be introduced in the U.S. market in the Fall of 2010 with the lineup featuring both a standalone TV model and set top box-type unit incorporating a Blu-ray Disc drive.

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Howard Stringer, Chairman, President and CEO, Sony Corporation said, “I am delighted to announce the unique alignment of Google’s rapidly growing, open source Android platform with Sony’s unparalleled expertise in the field of TV design and technology. The addition of ‘Sony Internet TV’ will further bolster Sony’s comprehensive TV lineup and will fuse new levels of enjoyment and interactivity into the TV experience.”

Logitech will introduce a companion box that brings Google TV to existing HDTV home entertainment systems, easily integrating with any brand of HDTV and set-top box. The companion box will incorporate Logitech’s Harmony® remote control technology, and will include a controller that combines keyboard and remote control capabilities. The company also has plans to introduce an HDTV camera and video chat for Google TV, along with additional choices for navigation and control, including apps to turn a smart phone into an advanced controller for Google TV and home-entertainment systems.

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Gerald Quindlen, President and CEO, Logitech said, “We committed to Google TV early on because it aligns with our strategy to support open platforms that enable new immersive experiences in the digital living room. While Google TV enables seamless discovery of all your content, Logitech enables seamless control over how you experience that content. We look forward to continued collaboration with Google and the developer community to create new Google TV experiences that have yet to be imagined.”

The Intel Atom CE4100 processor will power both the Logitech and Sony devices. Paul Otellini, Intel President and CEO praised the collaborative effort and said TV as we know it was being “reinvented.” "Today marks the next step in the evolution of TV to Smart TV. TV’s are becoming smarter as a result of the microprocessor and the Internet. Traditional TV programming will be merged seamlessly with the infinite amount of content on the Internet to enable every viewer to determine what they want to watch, when they want it. This is Moore’s Law transforming television, powered by the performance of Intel microprocessors."

DISH Network has been a key partner with Google on advanced integration development for Google TV. The two partners began a joint trial over a year ago with more than 400 DISH Network and Google beta users. Based on the continuous feedback from the trial, Google and DISH Network have built the optimized Google TV experience that seamlessly integrates traditional TV, DVR and web content.

Charlie Ergen, Chairman, President and CEO of DISH Network, said, “Google TV marks the next evolution in television, and we are excited to be the first to partner with Google to bring this experience to our customers. Only DISH Network Google TV customers will be able to enjoy a unified search across TV, DVR and web; easily find related content; and manage their entire TV viewing experience. Additionally, the advanced integration will allow developers to create new and exciting applications to enrich the TV viewing experience.”

Best Buy will bring their retail experience and consumer expertise to the project, with Google TV devices being sold at Best Buy locations nationwide later this year. “Every day, our 180,000 Blue Shirt store employees and Geek Squad Agents work with our customers to get them the best home theater experience possible”, said Brian Dunn, CEO Best Buy, “We are thrilled about the new and exciting experiences smart TVs, like Google TV, provide to our customers – and we are looking forward to showcasing those experiences in our store and ensuring customers get connected to all the products and services that bring those experiences to life.”

Finally, Adobe Flash Player 10.1 will be integrated directly into the Google Chrome browser on Google TV, enabling viewers to experience tens of millions of web pages with rich Flash content including games, animations, applications, videos, audio and more. Shantanu Narayen, President and CEO, Adobe said, “An open web ecosystem offers endless opportunities for creativity and innovation. Flash Player 10.1 extends the advantages of full web browsing and consistent, rich experiences to smartphones, tablets, netbooks and Internet-connected TVs. We’re thrilled to be part of the Google TV initiative with other industry leaders who share a common vision of enabling access to the best web experiences possible.”

This is potentially a huge use for Google Data Center build out.  Watching the video, reminds me of Microsoft's mishandling of the WebTV acquisition.  Microsoft owned the early mover on much of these ideas, but Google was the one who connected the whole system to the data center assets, and inserted Android where people have used Windows MediaCenter PC.

Sony's participation would also signal future directions for Playstation 4.

Google has launched a new platform that should worry Microsoft, Amazon, Apple, Netflix, and any others who want to leverage video.  The YouTube acquisition allows Google to analyze what video is popular.

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