Google announced their Google TV platform.
Industry Leaders Announce Open Platform to Bring Web to TV
Google, Intel, Logitech and Sony Join Together to Deliver Google TV Platform
DISH Network, Best Buy, Adobe to Support Bringing Devices to Market
SAN FRANCISCO, Calif. (May 20, 2010) – Today at the Google I/O developer conference in San Francisco, leading industry players announced the development of Google TV – an open platform that adds the power of the web to the television viewing experience, ushering in a new category of devices for the living room. Intel, Sony, and Logitech, together with Best Buy, DISH Network and Adobe, joined Google (NASDAQ: GOOG) on stage to announce their support for Google TV.
Over the past decade, the Internet has created unprecedented opportunity for innovation and development across the world, but so far the web has largely been absent from living rooms. With Google TV, consumers will now be able to search and watch an expanded universe of content available from a variety of sources including TV providers, the web, their personal content libraries, and mobile applications.
Eric Schmidt discusses the connectivity CEOs - Intel, Sony, Logitech, BestBuy, DishNetwork, and Adobe. Eric has his own version of upstaging Steve Jobs.
Eric Schmidt, Google Chairman and CEO said, “We are very proud to be working with this distinguished set of partners, all of whom have decades of experience in hardware, design and retail.”
Sony announced plans to introduce “Sony Internet TV,” the World’s first TV lineup incorporating the Google TV platform. The first models are planned to be introduced in the U.S. market in the Fall of 2010 with the lineup featuring both a standalone TV model and set top box-type unit incorporating a Blu-ray Disc drive.
Howard Stringer, Chairman, President and CEO, Sony Corporation said, “I am delighted to announce the unique alignment of Google’s rapidly growing, open source Android platform with Sony’s unparalleled expertise in the field of TV design and technology. The addition of ‘Sony Internet TV’ will further bolster Sony’s comprehensive TV lineup and will fuse new levels of enjoyment and interactivity into the TV experience.”
Logitech will introduce a companion box that brings Google TV to existing HDTV home entertainment systems, easily integrating with any brand of HDTV and set-top box. The companion box will incorporate Logitech’s Harmony® remote control technology, and will include a controller that combines keyboard and remote control capabilities. The company also has plans to introduce an HDTV camera and video chat for Google TV, along with additional choices for navigation and control, including apps to turn a smart phone into an advanced controller for Google TV and home-entertainment systems.
Gerald Quindlen, President and CEO, Logitech said, “We committed to Google TV early on because it aligns with our strategy to support open platforms that enable new immersive experiences in the digital living room. While Google TV enables seamless discovery of all your content, Logitech enables seamless control over how you experience that content. We look forward to continued collaboration with Google and the developer community to create new Google TV experiences that have yet to be imagined.”
The Intel Atom CE4100 processor will power both the Logitech and Sony devices. Paul Otellini, Intel President and CEO praised the collaborative effort and said TV as we know it was being “reinvented.” "Today marks the next step in the evolution of TV to Smart TV. TV’s are becoming smarter as a result of the microprocessor and the Internet. Traditional TV programming will be merged seamlessly with the infinite amount of content on the Internet to enable every viewer to determine what they want to watch, when they want it. This is Moore’s Law transforming television, powered by the performance of Intel microprocessors."
DISH Network has been a key partner with Google on advanced integration development for Google TV. The two partners began a joint trial over a year ago with more than 400 DISH Network and Google beta users. Based on the continuous feedback from the trial, Google and DISH Network have built the optimized Google TV experience that seamlessly integrates traditional TV, DVR and web content.
Charlie Ergen, Chairman, President and CEO of DISH Network, said, “Google TV marks the next evolution in television, and we are excited to be the first to partner with Google to bring this experience to our customers. Only DISH Network Google TV customers will be able to enjoy a unified search across TV, DVR and web; easily find related content; and manage their entire TV viewing experience. Additionally, the advanced integration will allow developers to create new and exciting applications to enrich the TV viewing experience.”
Best Buy will bring their retail experience and consumer expertise to the project, with Google TV devices being sold at Best Buy locations nationwide later this year. “Every day, our 180,000 Blue Shirt store employees and Geek Squad Agents work with our customers to get them the best home theater experience possible”, said Brian Dunn, CEO Best Buy, “We are thrilled about the new and exciting experiences smart TVs, like Google TV, provide to our customers – and we are looking forward to showcasing those experiences in our store and ensuring customers get connected to all the products and services that bring those experiences to life.”
Finally, Adobe Flash Player 10.1 will be integrated directly into the Google Chrome browser on Google TV, enabling viewers to experience tens of millions of web pages with rich Flash content including games, animations, applications, videos, audio and more. Shantanu Narayen, President and CEO, Adobe said, “An open web ecosystem offers endless opportunities for creativity and innovation. Flash Player 10.1 extends the advantages of full web browsing and consistent, rich experiences to smartphones, tablets, netbooks and Internet-connected TVs. We’re thrilled to be part of the Google TV initiative with other industry leaders who share a common vision of enabling access to the best web experiences possible.”
This is potentially a huge use for Google Data Center build out. Watching the video, reminds me of Microsoft's mishandling of the WebTV acquisition. Microsoft owned the early mover on much of these ideas, but Google was the one who connected the whole system to the data center assets, and inserted Android where people have used Windows MediaCenter PC.
Sony's participation would also signal future directions for Playstation 4.
Google has launched a new platform that should worry Microsoft, Amazon, Apple, Netflix, and any others who want to leverage video. The YouTube acquisition allows Google to analyze what video is popular.