Dell DCS Cloud Evangelist, Barton George

One of the main lessons I learned and had ingrained in my thinking when I worked for Apple is focusing on quality and not quantity.  This same idea rubs off when I pick who I look to network with. I have only 157 twitter followers, 1,200 RSS subscribers to www.greenm3.com.  my linkedin connection is only 200, and 80 Facebook friends.

There are many who want these numbers to be as big as possible.  I don’t really care about the quantity as much as the quality.

One of the good connections I found only a few weeks ago is Barton George who blogs at http://bartongeorge.net/

About

What I do, and have done, for a living

Last year I joined Dell as their cloud computing evangelist.  As such I act as Dell’s ambassador to the cloud computing community (I had to supply my own sash).  I also work with analysts and press and am responsible for messaging as well as blogging and tweeting (you can follow me on twitter at barton808 and you know where my blog is).

Prior to Dell I spent 13 years at Sun Microsystems in a variety of roles from manufacturing to product and corporate marketing.  My last three years there I spent as an Open Source evangelist, avid blogger, and driver of Sun’s GNU/Linux strategy and relationships.

I was lucky to connect with Barton at Gartner DC LV and after an hour or so chatting he asked to interview me to discuss the data center ecosystem.

The Data Center ecosystem of players

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As I mentioned in a recent entry, last week I attended the Gartner Data Center conference where I learned a ton.  One of the folks I learned a lot from was Dave Ohara who consults in the data center arena.  Dave is uber connected in this space and pens the blog, Green (low carbon) Data Center blog.  Dave provided a bunch of introductions while I was there and sat down with me to do the following short video on the ecosystem of data center players.

Some of the ground that Dave covers:

  • What he covers in his blog Green Data Center
  • How do you go about building a data center and who are the players in each phase e.g site selection -> architecture/engineering design -> construction…
  • What are some of the key disruptions coming to this long standing industry e.g. cloud, Google

I am looking forward to future conversations with Barton as he learns more about data centers.  And my learning what Dell DCS’s group is doing in cloud computing.

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Validating Kindle 3 Sales of Millions sold this quarter

One of my technical helpers is getting a Kindle 3 for Xmas and we were talking about setting it up for the family.  At $139 it is hard to argue with as a gift, and they know I’ll be totally into how to set it up and I know the tip for what happens if the Kindle 3 locks up and has a frozen screen.

Today CNET news digs into the Kindle Community to find some data on the #' sold.  How well is the Kindle 3 selling?

Amazon: 'Millions' of Kindles sold this quarter

by David Carnoy

Amazon continues to hint at very strong sales numbers for the Kindle without giving exact figures.

(Credit: Amazon)

Last week, Barnes & Noble's chairman Len Riggio mentioned in an interview that his company was producing 18,000 Nook Colors per day, straining to keep up with holiday demand. This week it's Amazon's turn to trumpet Kindle sales, but it isn't CEO Jeff Bezos doing the talking. The company sometimes prefers to do its PR via its own "Kindle Community" message boards.

In this case, the little nugget of info was embedded in a thank you to customers for helping Amazon sell millions of Kindles and a reminder that the device is offering the latest, "most advanced" E Ink Pearl display (which the e-ink Nook doesn't have).

"Thanks to you, in just the first 73 days of this holiday quarter, we've already sold millions of our all-new Kindles with the latest E Ink Pearl display," the post reads. "In fact, in the last 73 days, readers have purchased more Kindles than we sold during all of 2009."

Going to my own data source my blog entry on resetting the Kindle here is the past 3 months of traffic.  Note there is no big drop off in hits to my blog entry.  I think my blog entry gives some pretty solid evidence of Kindle 3 sales.  I wonder how much my data analytics is worth to the Barnes and Noble Nook guys.  Smile

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What is kind of scary is there are 13,000 page views for frozen Kindles. 

Top 10 search terms.

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Another top traffic entry I have is on the top 5 data center construction companies.

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Best Container/modular Data Center approach 2010? SGI's Ice Cube is one choice

Figuring out which Container Modular Data Center is confusing as many companies have added container/modular data center capabilities - HP, SGI, Dell, IBM, Sun, Lee Technologies, Digital Realty Trust, IO DataCenters.

Which company do you pick?

Who has the best container?

Let me give you a different question to ask.

Who has the best engineering for containers?

Now it can be confusing to figure out.  When you look at the big name companies, many times the end user has no idea who does the engineering work.  The engineers stay in the office being an engineer.  The people out at the trade shows are the sales people who know how to engage customers and sell.

DataCenterKnowledge has a post on SGI's latest ICE Cube modular data center at Gartner DC LV 2010.

Inside SGI’s Air-Cooled Modular Data Center

December 13th, 2010 : Rich Miller

SGI-container

Data Center Knowledge recently got a detailed video tour of the retooled SGI ICE Cube modular data center, which features fresh air cooling.

SGI was one of the early players in the container data center sector with its water-cooled ICE Cube portable unit. Last week the company unveiled a retooled ICE Cube modular data center that can be cooled entirely by air. The fresh air cooling allows the unit to run outdoors in cool climates, improving energy efficiency by foregoing mechanical refrigeration. At the Gartner Data Center Conference, SGI’s Patrick Yantz gave DCK a detailed tour of the new unit. Patrick provides an overview of the new orientation of the ICE Cube module, which allows easy expansion, and demonstrates how SGI’s software management package can remotely throttle fans up and down. This video runs about 13 minutes.

SGI Modular data center

Here is the marketing site for Ice Cube Air.

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Back to the engineer, Patrick Yantz has been working on this container stuff for a while.  Here is a video of  Patrick presenting in Nov 2009 at Microsoft's PDC. http://tv.devexpress.com/#PDC09AzureBox

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Patrick Yantz shows a shipping container, ahem, “air handling unit” that houses the hardware where your data will actually live in the Azure cloud.
So, if you’re a fan of hardware then check out this great walking tour with Patrick Yantz. Patrick is a Cloud Architect with Data Center Services team. And Patrick knows exactly what these shipping containers full of servers need to work anywhere in the world.

So, now you know one of the engineers out there who design modular/container data centers.  While others toured the Ice Cube in LV.  I was able to look at the same unit at SGI in Fremont the week before Gartner DC LV.

BTW, Patrick's boss was Daniel Costello, ex-Microsoft data center engineering manager, now at Google.  The data center engineering is a small community.

If you want to know which container/modular data center look for the engineers who designed the solution.

Here are some pictures I took of the SGI Ice Cube Air.

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Loggly, a Hadoop approach in the Cloud to manage servers

Almost everyone puts their management system in the same area as their IT assets. When I worked on management system architecture I asked the question why don’t management systems get located offsite?  This was back in 2005 before the cloud was popular.  Recently, I’ve been asking about a Hadoop base approach to collect IT logs.

Wouldn’t it be cool if there was a cloud base server management system that used Hadoop to do things the big management tools can’t.  And cheaper with a pay as you go basis.

Loggly is a company that uses Hadoop to store log files.  See this job description.

Hadoop Engineer

Forge and weld a different kind of search engine. You are building part of the back end systems that accept data from our customers and push it through to our archiving, indexing and map/reduce framework, then make it available through search and large scale analytics systems. You’re helping form a core team who’s responsibilities are to make us bigger, better and faster. You know what to do, and don’t ask twice.

Here's what makes you tick:

  • have constructed a distributed, elastic system before
  • familiar with both solr and lucene, and realize those projects have in fact merged
  • you conduct map reduce jobs on hadoop for breakfast, or for small afternoon snacks
  • achieved authoring or implementing a high throughput distributed queuing system
  • or have authored or implemented a high performance distributed data store
  • understand that high reliability systems are expected to be highly reliable
  • you’re that guy that comes in, in the middle of the night, and makes magic happen

What is Loggly?

Logging as a service — any time — your way — fast.

Loggly collects, indexes, and stores all log data and makes it accessible through search for analysis and reporting.

You can try Loggly today by signing up for the free product. With no up front investment necessary, you reduce your risk of locking into a software solution. Once you decide to purchase the Loggly service, we run your service at a fraction of the cost you would incur yourself. We manage the infrastructure for you. You don't need to do anything and have your logs at your fingertips at any time from anywhere — fast.

Running in AWS.

Loggly- United States (San Francisco, California)

Loggly is a cloud-based server logging service. Loggly provides a way to collect logs from servers in one centralized location and then quickly search them with an intuitive user interface.

Here is a comparison of Splunk vs. Loggly.

Update:Here’s how chief executive Kord Campbell described the difference between Splunk and Loggly:

We are a hosted solution compared to Splunk’s enterprise software download. Instead of installing your own server, downloading the code, and forwarding logs to that server, you just send them to our system. We run all the servers, storage, code, etc. for you, making life easier in the process. It’s a hell of a lot cheaper too.

We’re leveraging a bunch of Open Source technologies to leap ahead in the search portions of our offering, which makes us more nimble than Splunk. We’re focused on web app developers (like us) initially, providing development and monitoring features for them to maintain their code and systems. Later on we’ll branch out into security, compliance, and analytics.

When it comes to analytics, we’ll be able to use the search system we’ve built to pull data from a customer’s logs, then run a map reduce algorithm on them to crank out statistics on the data. For lots of data. Think of it as a flip side to Google Analytics. They take the log entries from browsers hitting your site – we take the entries from the hits to your server directly, through its logs.

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