Getting ready for 7x24 Exchange 2011 Fall Conference, Nov 13-16

I received the save the date e-mail for 7x24 Exchange, and plan on attending my 2nd conference, and have much bigger plans.

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#1 I have been working with David Schirmacher, VP of 7x24 on a panel discussion with some big names to discuss an interesting topic for the attendees.  One of the things that feels good is the people we hope to have on the panel are two executives who knew of each other, but never really chatted until I got them together at Data Center Social 1..0 at Uptime Symposium.  If all goes well, the specifics of who and what will be discussed will be firmed up in the next month.

One of the things that is refreshing is the session slot is assigned at 7x24 based on the audience interest, not on sponsorship package purchased by the speaker.

#2 We'll have another version of Data Center Social with thought leaders in the data center industry.  At past events we had tried to have the rule no vendors at the data center social, but with any rule there was an exception.  So modifying the rule, thought leaders who work at companies that are considered vendors can attend, but that brings up one of the other rules.  If the ego is too big, we in general don't want to invite them why?  Consider this post for some reasons why a big ego is bad karma.

While people with big egos seem confident and even intimidating on the outside, they're most often driven by low self-esteem and a lack of confidence inside.
...

Note the fact that it's their way or the highway. They equate compromise with loss. Egotistical people also feel that they have to be the center of attention to validate themselves. They often neglect the needs of those around them and think only in terms of what will suit them.

Just because everyone knows you doesn't mean you are a thought leader.  Thought leaders are not necessarily well known.

For Data Center Social 3.0 at 7x24 Exchange Fall Conference, we'll continue with what we know has worked in the past, but also try some different ideas to bring in new people.  Keep in mind this is not necessary an exclusive club, but a group of people who enjoy meeting others who are not satisfied with the past.  A group who are thought leaders.

Thought leader is business jargon for an entity that is recognized for having innovative ideas.

The term was coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. "Thought leader" was used to designate interview subjects for that magazine who had business ideas that merited attention.[1] Among the first designated "thought leaders," were British management thinker, Charles Handy, who advanced the idea of a "portfolio worker" and the "Shamrock Organization", Stanford economist Paul Romer, Mitsubishi president, Minoru Makihara, and University of Michigan strategist, C.K. Prahalad, author of a number of well known works in corporate strategy including "The Core Competence of the Corporation" (Harvard Business Review, May-June, 1990); and his co-author, Gary Hamel, a professor at the London Business School. And at the turn of the millennium Chris Harris in his trend leading insight book Hyperinnovation, the first treatise to begin to address a rapidly interconnecting, growing, technologically innovative world.

Status of Green Data Centre in Australia

DatacenterDynamics reports on the Green Data Centre movement in Australia.

Australia’s data center industry and carbon tax

Exactly what affect could a carbon tax have on Australia’s data center industry? We spoke to one market expert to find out

Published 12th July, 2011 by Penny Jones

Print

Australia outline

Australia introduced its carbon tax this week, which from July next year will see its top 500 polluters pay AU$23 for each tonne of carbon emitted. There is little doubt that countries such as the UK, considering own version of a carbon tax – the CRC (Carbon Reduction Commitment) -will be interested to see how the move pans out.

Australia has one of the largest sources of Uranium Ore, but there are no nuclear power plants in Australia, leaving coal as the dominant power source.

“One of the world’s most polluting power plants is in Victoria. Most of our energy is supplied by coal power plants,” Oostveen says.

It appears the dominant action is to focus on energy efficiency.

“Overall, there is some excitement amongst new players in the marketplace because they realise than energy efficiency is becoming a hot topic again.”

An example Humor is viral, Organizational Chart post traffic 112,024 views in 6 days

One of my loyal followers sent me the post about a bunch of high tech companies and their org charts.  A bunch of other people reposted this blog post. My friend sent me the post on June 29, but it took me a few days, 6, to get around to thinking how I wanted to post.  Below is a Google search on "organizational chart microsoft google apple."  You can see the posts are all dated June 29 or 30, except mine which is Google #7, posted on July 5.

  1. Funny Organizational Chart for Apple, Facebook, Google, Amazon ...

    usingapple.com/.../funny-organizational-chart-for-apple-facebook-g... - Cached

    Jun 30, 2011 – Organizational Chart for Apple Amazon Facebook Google Microsoft and Oracle Funny Organizational Chart for Apple, ...

  2. Organizational Chart for Apple Amazon Facebook Google Microsoft

    usingapple.com/...organizational-chart...apple...google...microsoft... - Cached

    Organizational Chart for Apple, Amazon, Facebook, Google, Microsoft and ...

    Show more results from usingapple.com

  3. Amazon, Google, Facebook, Microsoft, Apple, and Oracle Org Chart

    www.cloudave.com/.../amazon-google-facebook-microsoft-apple-a... - Cached

    Amazon, Google, Facebook, Microsoft, Apple, and Oracle Org Chart. By Adron Hall on June 29, 2011. AMZN, MSFT, GOOG, and other org Charts (Click for full ...

  4. Apple, MS, Google Etc. Imagined As Fun Org Charts | Cult of Mac

    www.cultofmac.com/apple-ms-google-etc...as...org-charts/102917 - Cached

    Jun 29, 2011 – Posted in Mac, News | Tagged: Apple, google, microsoft, Org chart, tech company org charts | Comment on this article ...

  5. Apple, Google, Facebook, and Microsoft Org Chart | Obama Pacman

    obamapacman.com › Apple - Cached

    Jun 29, 2011 – Funny interpretation of Amazon, Apple, Google, Facebook, Microsoft, and Oracle organization charts. Org Chart of Apple, Google, & Microsoft ...

  6. Amazon, Google, Facebook, Microsoft, Apple, and Oracle Org Chart ...

    compositecode.com/2011/06/29/3169/ - Cached

    Jun 29, 2011 – Amazon, Google, Facebook, Microsoft, Apple, and Oracle Org Chart. June 29th, 2011 § Leave a Comment. AMZN, MSFT, GOOG, and other org Charts ...

  7. Organizational Charts- Google, Amazon, Apple, Facebook, Oracle ...

    www.greenm3.com/.../organizational-charts-google-amazon-apple-f... - Cached

    Organizational Charts- Google, Amazon, Apple, Facebook, Oracle, and Microsoft. Date Tuesday, July 5, 2011 at 1:48PM. Here is a post a a friend shared on ...

So, how much volume did I get to move to position to #7?  Here is a Feedburner report.

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This blog post distorts now my normal traffic as you can how the traffic blows away my normal view volume.

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Does LEED certification mean a data center is Green? Time Warner's Charlotte Data Center observed

I found this headline on Time Warner's new Charlotte, NC data center.

Time Warner Cable to Build Two Green Data Centers in Charlotte

  • By Justin Lee, July 11, 2011

An illustration of Time Warner Cable's planned data center in Charlotte

Related Topics: Green Hosting, Cloud Computing, Data Centers, Leed, Time Warner

(WEB HOST INDUSTRY REVIEW) -- Media and telecommunications giant Time Warner Cable (www.timewarner.com) announced on Monday it will invest more than $101 million dollars to construct two new data centers in North Carolina over the next three years.

The statement is made the LEED certification supports TWC's green initiative.

The new data centers will support TWC's green initiative, with both buildings seeking LEED certification.

You look at DataCenterKnowledge's reporting of the TWC data center there is no mention of LEED as it is not news that a data center gets LEED certification.  Most likely some one in Time Warner's PR department chose to highlight that LEED certification means Time Warner has a green data center.

For you experienced data center people you know LEED certification is for the construction of the data center, not the operation or carbon source of energy.  And in general LEED certification does not necessarily mean your data center is green.

Consider these thoughts from ZDNET's blogger David Chernicoff.

Too many datacenter certifications?

By David Chernicoff | July 8, 2011, 11:49am PDT

Summary

Do we really need another player certifying green datacenters?

David Chernicoff

When the press release announcing that Internap network Services datacenter crossed my desk announcing that the facility was the first datacenter to achieve Green Globes certification, the first thing I had to do was figure out what that meant. What I found was an assessment and rating system developed in Canada and beginning to make an appearance in the US. According to the Green Globes website, the Green Building Initiative is the US group backing the Green Globes rating system.

...

Now certification for specialty facilities that can’t be certified using the LEED guidelines is a good idea. But competing head-to-head with LEED in certifying buildings that are notorious energy hogs, such as data centers, seems counterproductive. Especially when the prime selling point on the web site seems to be that GG certification is cheaper to obtain.  Selecting service providers is a complex enough process; having to then filter through a list of competing certifications seems simply to ad work to the process.  Time, and the marketplace, will have to be the judge.

A better heat exchanger for that hot processor, The Sandia cooler

CNET reports on what they call a fanless heat exchanger.

Fanless heat sink design promises cooler, quieter CPUs

by Rich Brown

As a product category, CPU cooling hardware tends to offer few worthwhile developments, but a new heat sink concept from Sandia National Laboratories seems to offer tremendous promise for computers, as well as cooling appliances. Designed by researcher Jeffrey Koplow, the new "Sandia Cooler" does away with a separate fan component, and instead relies on the heat sink itself to disperse heated air.

The Sandia Labs press release is here.

Sandia’s “Cooler” technology offers fundamental breakthrough in heat transfer for microelectronics, other cooling applications

Jeff Koplow

Sandia’s Jeff Koplow makes an adjustment to an earlier prototype of his Air Bearing Heat Exchanger invention. The technology, as known as the “Sandia Cooler,” will significantly reduce the energy needed to cool the processor chips in data centers and large-scale computing environments.(Photo by Dino Vournas) Click on the thumbnail for a high-resolution image.

Licensing opportunities now available

LIVERMORE, Calif. — Sandia National Laboratories has developed a new technology with the potential to dramatically alter the air-cooling landscape in computing and microelectronics, and lab officials are now seeking licensees in the electronics chip cooling field to license and commercialize the device.

The “Sandia Cooler,” also known as the “Air Bearing Heat Exchanger,” is a novel, proprietary air-cooling invention developed by Sandia researcher Jeff Koplow, who was recently selected by the National Academy of Engineering (NAE) to take part in the NAE’s 17th annual U.S. Frontiers of Engineering symposium.

 

The benefits of the Sandia Cooler are on this site which doesn't list servers.

Benefits Dramatic increase in cooling performance without resorting to exotic methods
10x smaller than current state-of-the-art CPU coolers
Exceptionally quiet operation
Immune to dust fouling
Simple, rugged, and cost-competitive design
Provides increased energy

efficiency Applications and Industries Laptops
High performance "gaming" PCs
Home video game boxes
Various other electronic devices

If you are interested in the patent application go here.

Sandia Cooler - A Fundamentally New Approach to Air-cooled Heat Exchangers for Electronics Chip Cooling

Solicitation Number: 11_360

Agency: Department of Energy
Office: Sandia Corp. (DOE Contractor)
Location: Sandia National Laboratories

Synopsis:

Added: Jun 17, 2011 1:00 pm

Sandia National Laboratories seeks licensees for patent application #12/185,570 [title "Heat Exchanger Device and Method for Heat Transfer or Removal"; inventor Jeff Koplow; filing date Aug. 4, 2008; US Patent Application Publication #2009/1099997 A1; SD #10948]. This patent application involves a novel, proprietary air-cooled heat exchanger technology, known as the "Sandia Cooler" or alternatively the "Air Bearing Heat Exchanger". The current solicitation regards licensing opportunities in the field of electronics chip cooling. Sandia will be establishing a separate process for exploring partnering and/or licensing opportunities in other fields.