Map of Portland Startups, Tech Wizards of the Silicon Forest

Willamette Week has an article on the Portland startup companies and their CEOs.  I was born, raised and worked in Silicon Valley, but moved to Seattle to see what was different going on at a company called Microsoft.  Portland is a 3hr train ride away and I have been taking trips to Portland to chat with the companies who have some interesting software for data centers.

What kind of companies?  Look at this map prepared by one of the companies.

This image is taken from an interactive map of Portland software startups, created on Thetus Corp.'s Savanna multidimensional analysis software.
Credits: Courtesy of Thetus Corp.

PuppetLabs is one of the better known companies.

Credits: vivianjohnson.com

 

The Success Story

Name: Luke Kanies

Age: 35

Title: CEO, Puppet Labs

Venture capital funding: $7.25 million

What colleagues say: “[Puppet Labs is] in a leadership position. I don’t know that they’ve figured out how to grow that as a business.”

“He’s a Reedie. He’s totally a Reedie.”

 

Puppet Labs is the kind of company open-source developers have dreamed of: a startup that lures investor dollars while giving away the guts of its software for anyone to use and improve.

Thetus I visit regularly.


Credits: vivianjohnson.com

 

The State Secret

Name: Danielle Forsyth

Age: 51

Title: CEO, Thetus Corporation

Venture capital funding: $4.6 million

What colleagues say: “She’s a dork, like all great CEOs are dorks. And she is just killing it. Knocking it out of the park.”

 

Danielle Forsyth likes to say that Thetus Corporation makes Internet software for “people who don’t know what they don’t know.”

That Rumsfeldian phrase is fitting: Few people in Portland have any idea that a woman CEO—a rare sight on the tech landscape—is helming one of the city’s fastest-growing software startups, a company that’s been profitable for five years mostly thanks to federal government contracts.

Thetus has intentionally maintained a low profile locally. “We don’t have clients here,” Forsyth says, “and we’re really focused on growth.”

Both of these companies have dogs at work policies.

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RNA one of the Portland startups I visited got bought by Dell.

Dell snaps up RNA Networks

A veritable cluster for PowerEdgies

Dell has quietly acquired Portland, Oregon-based RNA Networks, one of a handful of innovative startups that have been launched in the past couple of years to glue multiple x64-based servers together and allow them to look like a single, monster server to specific workloads.

 

 

Bechtolsheim talks data centers, Cloud/AWS, and Open Compute

Andy Bechtolstheim presented at GigaOm and discussed a bunch of cool topics for the data center crowd.  I am going to cheat and refer to Barb Darrow's notes as I was sitting next to her during the presentation and why type when I can copy the good stuff. :-)  I saw Andy a few weeks ago in NYC at the Open Compute and was curious what he would say at GigaOm Roadmap.

Bechtolsheim: AWS, open source rewrite rules for startups

Arista's Andy Bechtolsheim at GigaOM RoadMap 2011Today’s tech entrepreneurs would be out of their minds to build out their own data centers rather than renting capacity from Amazon or another low-cost provider.

That wasn’t a direct quote, but it’s pretty much the takeaway from Andy Bechtolsheim, the co-founder of Arista Networks(and also of Sun

 

 

 

 

 

Andy made the point people would be nuts to build their own data centers.

A company might build out its own infrastructure only if it’s raised a lot of venture capital, he said. But it needs to be a lot. And even then, maybe AWS is a better way. “Netflix  … uses Amazon for infrastructure. Here’s the leading, largest company in a field deciding it’s cheaper and more efficient to use a competitor for infrastructure rather than building its own.”

Andy mentioned the Open Compute Project.

Bechtolsheim is also on the board of the new Open Compute Foundation, formed by Facebook to propagate specs for standard, energy-efficient data center infrastructure. OCF hopes to bring open-source innovation that so improved software tools into the hardware realm.

For those brave souls wanting to build data centers, the OCF blueprint could help. But, Bechtolsheim said, that’s for truly big companies that need to do huge webscale computing, not for startups.

Bottom Line.

For nearly every entrepreneur weighing a tech startup, it’s better to rent than to buy or build.

The full presentation is here.

Watch live streaming video from gigaomroadmap at livestream.com

Roundtable Discussion - Cloud Delivery Strategies for Digital Services

You can register for a webinar on Nov 16 10-11a PT, Cloud Delivery Strategies for Digital Services - games, video, audio, and ads.

 

 

Cloud Delivery Strategies for Media Services

 

Providers of media applications and web services often launch via public cloud, only to discover they want more control as their products scale. This analyst roundtable will discuss the pros and cons and how-tos of using public, private and hybrid cloud solutions for media delivery. It examines the tradeoffs among performance, cost, scalability and control in cloud-based strategies for delivering content to customers on a global scale.

What You Will Learn:

  • How to view data centers as “information factories”
  • Determining which media services work best on what type of cloud
  • Managing traffic aggregation and CDN distribution
  • Controlling bandwidth costs while delivering scalable performance
  • Managing and migrating across public, private and hybrid clouds

Who Should Attend

  • CIOs, CTOs at media and content companies
  • Cloud platform executives and managers
  • Media company asset managers and business planners
  • Content distribution network executives

I am interested in this topic and have join the panel.

Moderator

Research Director, GigaOM Pro

Panelists

Infrastructure Curator, GigaOM Network
GigaOM Pro Analyst, Founder Greenm3.com
GM Content & Digital Media, Equinix

 

 

King of Human Error influences Checklist Manifesto

Vanity Fair has an article by Michael Lewis on Daniel Kahneman's Thinking Fast and Slow book.

LETTER FROM BERKELEY
December 2011

The King of Human Error

Billy Beane’s sports-management revolution, chronicled by the author inMoneyball, was made possible by Israeli psychologists Daniel Kahneman and Amos Tversky. At 77, with his own new book, Thinking, Fast and Slow, the Nobel Prize-winning Kahneman reveals the built-in kinks in human reasoning—and he’s Exhibit A.

Related: “The Quiz Daniel Kahneman Wants You to Fail.”

THINKING MAN Daniel Kahneman outside his Berkeley, California, home. “He [is] more alert and alive than most 20-year-olds,” writes Lewis.

We’re obviously all at the mercy of forces we only dimly perceive and events over which we have no control, but it’s still unsettling to discover that there are people out there—human beings of whose existence you are totally oblivious—who have effectively toyed with your life.

One of the data center executives turned me on to the Checklist Manifesto by Atul Gawande, and guess what.  Atul was influenced by the same King of Human Error.

When you wander into the work of Kahneman and Tversky far enough, you come to find their fingerprints in places you never imagined even existed. It’s alive in the work of the psychologist Philip Tetlock, who famously studied the predictions of putative political experts and found they were less accurate than predictions made by simple algorithms. It’s present in the writing of Atul Gawande (Better, The Checklist Manifesto), who has shown the dangers of doctors who place too much faith in their intuition.

One of the patterns that is interesting to investigate is where the judgement errors are made in the data center.

Why is this important for a green data center?  Because there are judgement errors all over the place.

Blogging on a MacBook Air OSX Lion vs. Lenovo WIndows 7, part 1

About 3 months ago I bought a MacBook Air and posted on my transition.  Disclosure: I am biased.  I worked on the MacOs at Apple from 1985 - 1992, and Windows OS at Microsoft from 1992 - 2001.  In 2001, Windows XP was my last client OS, and I switched to work on servers and enterprise management from 2001 - 2006, and refused to use Windows Vista Beta. :-)

So, am i religious on the Mac vs. Windows?  i understand and appreciate the different perspectives

Think Different switch back to the Mac from Windows

I worked at Apple from 1985 to 1992.  The Mac was introduced in 1985 and 1991 Apple shipped System 7. I spent much of time working on Mac OS 6.0.x and System 7 was years of being immersed in Mac development.  When I moved to Microsoft to work on Win3.1 my coworkers and I spent much of time using Macs as we were working TrueType and the vast majority of tools where on the Mac.

Even though many of my friends used Macs I didn't take the time to switch.  But, yesterday I switched to a 3rd generation MacBook Air and the Lion OS.

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Back when I made the switch I was loyal to Windows Live Writer as my blogging tool.

I have written a few blog entries with MarsEdit.  Downloaded photos from my Canon 7D.  Installed Office, Aperture, Lightroom as well.

I was much faster writing with Windows Live Writer, but it's only my  second day switching back to the Mac after almost 19 years.

I have Parallels installed on the MacBook Air with Windows 7 and Windows Live Writer, and guess what I have not fired up Windows 7 with Live Writer for the last month.  Marsedit is not perfect as a blogging tool and there are some features that I like on Windows Live Writer, but they are not worth the time to switch to Windows 7.

I'll write another post on the specifics of using Marsedit vs. Live Writer.

It took me about a 6 weeks to get really comfortable with the MacBook Air and OSX Lion, but keep in mind again I worked at Apple so I was a loyal religious Mac User before.

One thing I am quite pleased with on the MacBook Air is the 256GB SSD integration.