Photographs of 8 Google Data Center Locations - USA (6), Finland, Belgium

It's been a day since Google showed the inside of its data centers and in watching the media react I decided to spend a bit more time looking at what Google has done.  What I think almost everyone has missed is 8, yes eight data centers have photograph collections.

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I had an e-mail conversation with the photographer and we both commented on how beautiful the Hamina area is.  How many data center locations have a water front view and a sauna?  Well it turns out many of Google's data centers have water front views, but not saunas.

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This building in Hamina, Finland, holds the best of both worlds – a conference room for work and a sauna for after work. Both are available to employees whenever they like.

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The Lenoir site looks quite nice in a night time view.

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The Dalles has its waterfront view.

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Belgium has its own water treatment plant, so you could say they have their internal waterfront view.

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South Carolina has a rainwater retention pond that may get used in the future.

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A peaceful scene outside our data center in Berkeley County, South Carolina. We're currently experimenting with this rainwater retention pond as another source to cool our systems.

Iowa has huge water storage tanks on site.

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Water storage tanks make sure our data centers stay cool day or night.

Georgia shows its color coded pipes which includes the chilled water system.

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Thousands of feet of pipe line the inside of our data centers. We paint them bright colors not only because it's fun, but also to designate which one is which. The bright pink pipe in this photo transfers water from the row of chillers (the green units on the left) to a outside cooling tower.

Oklahoma is one of Google's newest data centers.  The cooling systems are modular.  And, you could see modularity concepts used in the white space, but you don't see containers to put servers in.

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Bright lights and the moon light light up our Mayes County data center. These modular units provide cooling for a portion of the center.

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Google Image Search - Google, Facebook, Apple, Microsoft, Amazon DC

With Google's release of an Insider's look of its data centers, I was curious what Google Image Search shows for Google, Facebook, Apple, Microsoft, Amazon.

The below are top 20 images from searching for "<company name> data center"

Some have made the point that Google's image publication was a PR move.  One thing that did work well from a PR move is most of the top 20 images are from what was published yesterday. You can make your own conclusions from looking at the images.  Note: the amazon pictures are many times not amazon facilities, but images that are embedded on a page where Amazon is mentioned. 

I included the links to image searches if you want to get to the original source of the images

Google

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Facebook

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Microsoft

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Apple

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Amazon

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The Atlantlic slips a digit, 1.5% not 15% of energy used in Data Centers

The Atlantic choose to write an article on the top 5 things they learned from Google's disclosure.

The Five Coolest Things We Learned from Google's Data Center Tour

Google
REBECCA GREENFIELD2,128 Views2:27 PM ET

The usually cagey Google has decided to let the world inside one of its data centers, putting up an explanatory website complete with pretty pictures a virtual YouTube tour and a Street View tour. In addition, Google also let Wired's Steven Levy actually walk around the center in Lenoir, North Carolina, giving us more information ever about the hubs that power all the Google related Internetting we do. It's a lot. Here are the five awesomest things we learned.

One thing they didn't learn is how much power data centers use.

4. So many cords.

The place is huge This one site alone has 49,923 servers. In total, Google has over 1 million servers, estimates Levy. And data centers in general consume 15 percent of the world's electricity output.

You could send The Atlantic an e-mail to point up the error, but already how many people now think data centers consume 15% of the world's electricity output. :-)

Google's Strategy of Using Images to tell the Data Center Story works

This morning I got a chance to chat with the Google folks about their blog post announcing an inside look at their data centers.  Google had successfully used video to tell the story of send.  Videos are good, but I've always been a still image type of person.  One of the ideas we discussed is the power of images.  The images are a status of what is seen.  When you show images people use their own perspectives to evaluate the truth of the image. 

If you go to the original Google post by Urs Hoelzle it is not long.  The images shared tell a much bigger story.

One image from street view is this blue curtained area.  What is behind the curtain?

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One of the funnier ones is where the writer focused on the stormtrooper.

Google Stormtrooper Guards Company's Data Center Secrets In Street View (PHOTOS)

The Huffington Post  |  By 

google storm trooper

Upon closer inspection, the trooper appears to be accompanied by a miniature R2D2. (Google, you old prankster, you.)

Here are a few more links that give you an idea of the range of interpretations.

 

Google Throws Open Doors to Its Top-Secret Data Center

Wired - ‎13 hours ago‎
TechSpot - ‎4 hours ago‎

Google Data Center Tour Videos, one by CBS

Getting a tour of data center is not possible.  Unless you are Steven Levy or CBS's Michelle Miller.

Here is the CBS Video.

Behind the cloud: A tour of Google's secretive data facilities

And here is the Google posted YouTube video for comparison.

Who is the tour guide for these privileged two?  Urs Hoezle.

Miller spoke with Google's senior vice president of technical infrastructure -- and one the company's first employees -- Urs Holzle, who is charged with running all of Google's data centers. He is known within the industry as the infrastructure czar.

Holzle showed Miller Google's networking room, the first place Google requests are routed before heading to the server floor, which houses 55,200 servers. Miller's visit was the only time they'll allow cameras on the server floor, but in an effort to promote transparency, Google will now sharevideos and pictures of all of their data centers on their website.

Note this last sentence.  "Google will now share videos and pictures of all of their data centers on their website."

How much pressure does that put on Amazon, Microsoft, Facebook, Apple, and the rest of the data center industry?

For those of you going to 7x24 Exchange Phoenix we'll hear more as Google's Joe Kava keynotes on Tues.

Keynote:
Google Data Centers: A Behind the Scenes Look at Infrastructure and Innovations


Google's data center practice helped develop the company's competitive edge for online services and products. Now, nearly seven years after the first data center went into production, there is an ever increasing need to be creative in order to drive efficiency and minimize the impact on the planet. This presentation hopes to uncover some of Google's early day decisions, why they were made and how those decisions led to future innovation. Take a virtual tour with us of our facilities and join the discussion of what challenges we all face in the industry.



Joe Kava
Senior Director
Google Data Centers