OMG, data center god is identified, clients include Apple, Yahoo!, Google, Microsoft - Scott Noteboom leaves Apple to start his own company

Digital Journal covers the press release Scott  Noteboom leaving Apple to be CEO of Litbit.  Scott has god-like powers serving Apple, Yahoo!, Google, and Microsoft.

Noteboom will serve as founder and Chief Executive Officer, bringing to LitBit global experience of having led development and/or operations of many of the world's largest and most innovative data centers, which have served companies including: Apple, Yahoo!, Google and Microsoft.

Noteboom can provide a 10x lower environmental impact.

Our goal is to enable the next billion users of digital technology to emerge with a 10x lower environmental impact than the first billion," said Noteboom.

Keep this date in mind.  It is the birth of Christ.  The enlightenment of Buddha.  A data center god has struck out on his own.

Note: the Litbit service looks like it is just for the emerging markets.  So, those of us in USA and Europe will find it difficult to see the data center powers demonstrated.

LitBit was created to bring next generation converged infrastructure technology into emerging markets that require cleaner environment, greater efficiency and lower economics.

Looks like Scott is in China according to his LinkedIn profile.

Scott NoteboomLast day at Apple, last Friday. Already attacking new gig in China by Sunday. No rest for the jet lagged :-)

Unplugging from the Cellular Network feels good

I am Iceland for this week and on the way over I decided to turn off the cellular data on my iPhone 5.  I am on AT&T so cellular coverage should be good.  What feels better though is not being a slave to my phone and having to check e-mail, text messages or phone calls.

One of the best things not being in a corporate e-mail environment is the amount of e-mail I get is magnitude less or more.  Direct e-mail to my greenm3.com e-mail address is about a dozen a day.  My business partners on another project where we have our own domain and e-mail we can see a month's worth of e-mail on one screen of gmail.  Aside from my family my phone rings 2-3 a week.  And, text messages again aside from family in general can go days or weeks with no messages until I head to a conference.

Ironically as little as I get e-mail, text, and phone calls it is still burden to get disturbed by random things.  So, just turning off the cellular data seemed worth a try.

Mobile is driving an always connected society.  To do quality work requires time to think and no distractions.

When I go back home I'll pick one day a week to just turn off the cell phone data when working from home.  The phone won't ring, text messages will be much less.  My family can still reach me with iMessage or just not on my office door.

I knew I would learn some interesting things on this trip to Iceland, but I didn't expect that unplugging from the cellular network would be one of them.

Give it a try. Turn off your cellular network.  

BTW, the cool thing is the iPhone 5 battery lasts a long long time with cellular turned off.

Iceland Hydropower plant Irafoss tour

Yesterday was geothermal, today is a hydropower tour.  One of the questions I asked the maintenance crew is how often they shut down.  Every year 3 days.  Every three years, for about a week.  Every 6, 9, and then 12 years the shut downs are longer.  With shut down being up to 6 weeks every 12 years.  The grid is highly available, but that doesn't mean there aren't maintenance events.

The facility had an access tunnel at the lowest level.  This photo came out nicely with 12800 ISO f/4 1/30.  No flash, just really big 12800 ISO.  Love my Canon 6D.

There is a crane to lift gear in the generator room.

Here are some of rigging and tools for the crane.

The above is the magnetizing of the coils.  Below are the generators.

Power is transmitted at 132kV and 220kV.

Here is a video of the water leaving the generators.  There is pressure in the discharge area to reduce the pressure differential from inlet to discharge.  One of the reasons for reducing the pressure change is too high a differential can create damaging resonances.

A Golden Circle tour of Iceland for a Technology Oriented Person - IC Iceland

This is my first time to Iceland and had a bit of time for a tour.  The folks at Verne Global recommended Omar at IC Iceland for a tour of the Golden Circle.  For a technology person Omar was a great fit for a tour guide. Omar used to work OS support in Iceland for IBM AS/400 and 360, then worked on complex system installs for Hughes Electronics equipment, and even worked on an ABB control systems with SCADA controls in a power plant in Iceland.

IC Iceland is a fully licensed tour operator specializing in guided super truck tours and extended tour around Iceland. Super trucks are powerful 4×4 vehicles that are customized in Iceland to handle tough terrain of the highlands and glaciers.

About Omar

Omar is the owner and guide for IC Iceland (previously Iceland on Track). Omar has an MS in software engineering and an MBA, and worked in IT for over 20 years before pursuing his passion for the outdoors full-time. He enjoys exploring the Icelandic highlands, travelling the country, super truck winter adventures, hiking, fishing and hunting. Omar is very knowledgeable about Icelandic history, folklore, geology and geography – and enjoys sharing and introducing this knowledge with his clients.

So first what the data center crowd would care about.  The sights, the glaciers, waterfalls.  No power.  Well he did see the awesome sights of the area, and also saw the power infrastructure.

Here is a small venting of the steam from a drill site.

Driving up to this drill site you can't see much.

Here is a view of many more drilling sites.

The steam from the range of well gets piped to a steam processing area.

Here is a closer look at the steam plant.

The steam gets sent to power plant.

Here is a smaller power plant.

Omar did a great job of also showing the sights of the Reykjavik and the Golden Circle. Here are more of the shots you would expect from a typical tour guide.  Don't know of any one who would show you the above.

Omar is in this shot.  Omar is the one who looks like he is not cold. 

FYI, most of Iceland's power comes from Hydroelectric.

We were heading up to the Glacier.

But we weren't going to see anything.

So we turned around when the road was like this.

One of the unexpected pleasures was driving by Ossur which bought a good friends company years ago. It was nice to see the company I have heard about.

Amazon's A9 creates a video that tells the story of what it is like working for the company

Here is a video about Amazon.com's A9.  This video has only 392 views and is a humorous spin on working for A9.

What is most interesting to the data center crowd is their technical operations team.

Technical Operations

Our global team keeps Product Search and other services running 24x7.

 

Infrastructure That Scales.

Search and several related services we support are at the core of the Amazon business: they help customers find the items they want to buy. We are always online and ready to respond. 

Our globally distributed team oversees the smooth-running of all search system operations on Amazon sites in North America, Europe and Asia; our Client Services group provides hands on support for those that depend on A9’s search systems.

Besides our ultra-high availability frontline operations, we plan and scale with the fast-paced growth of search. We look at the data; we determine what services are needed; we implement solutions and we manage deployments. We are responsible for thousands of servers handling 100s of millions customer searches daily.

We stay agile so that we can adapt to unexpected change and exponential growth. We are ready when peak traffic surges, and we understand that yesterday’s record is going to be tomorrow’s average, so we always stay ahead with our infrastructure.

Collaborating across time and space.

The Search Operations team builds and runs the world's largest e-commerce product search. 

Our "follow the sun" operation is based in three locations: Palo Alto, Dublin, and Tokyo. Each of our teams can, during their work hours, address any issue in any locale as soon as it arises, giving it full attention.  

No matter what the volume of traffic, the conditions on the ground, or the intricacy of the systems, our services perform seamlessly for our customers, 24x7.

We manage critical capabilities—high availability, cross-platform, scalable product search and an advertising platform that serves advertisers and publishers alike—for our parent company Amazon and other clients.