Apr 4, 2011, Google shifted from analytical data driven to an emotional customer driven design focus

When I left Apple in 1992 for Microsoft I was one of the few Apple employees to move to Microsoft.  Over the years many more Apple employees joined Microsoft, and now many more Microsoft employees have gone to Apple.  

One of the questions many asked when I first joined Microsoft was what is the difference between Apple and Microsoft.  After months of explaining I finally hit upon the following.

Microsoft is an analytical company, doing things that there is data to support the decisions.  What makes people feel good inside the company is having data to support a decision.  Apple is an emotional company where you do things that feel good for the customers.  Usability testing rarely taps into the emotional element of do people like the new service.

This split is a religious one.  Designers on one side.  Developers on the other.  Until April 4, 2011 Google had a shift in the balance and afterwards designers got more votes on what Google shipped.

Here is a post on Fast Company.

How Google Taught Itself Good Design

LONG DOMINANT IN ONLINE SEARCH, ADVERTISING, AND MAPS, GOOGLE HAS SHIFTED GEARS FROM UTILITY TO BEAUTY--AND IS NOW MORE FEARSOME THAN EVER.

...

If you ask a Google designer to mark the shift between Google's old approach to design and its new one, you're likely to get a precise date: April 4, 2011. That's the day Page became CEO. It's also the day Google designers were set free. Within a week of taking over, Page called together the company's top designers, product chiefs, and executives to outline his vision for Google's aesthetic future. Page's ideas meshed with a plan that designers had long thought Google should embrace.

Leading up to 2011 was the reality of 2010 user feedback.

 In 2010, Google conducted a series of user tests to find out how people felt about Android. The results were stark: "A lot of people felt that Android was essential to their lives, but they didn't like Android," Duarte says. The robust abilities of the OS "made them feel small. It wasn't empowering, but daunting." The same could be said for other Google products. When you loaded up something made by Google, you were more likely to feel overwhelmed than welcomed.

How much voice do you give your users?

Do you design for your users or your developers and internal views?

Do you Manage Your Trust?

Here is a Ted Video on what we don't understand about trust.  

This video is a good one to think about whether you manage your trust, and trust in your systems.

The three factors in trust discussed in this video is competent, honest, and reliable.

Onona asks it a different set of questions.

The part that resonates with so many problems in companies is this one.

Across the last few decades, we've tried to construct systems of accountability for all sorts of institutions and professionals and officials and so on that will make it easier for us to judge their trustworthiness. A lot of these systems have the converse effect. They don't work as they're supposed to. I remember I was talking with a midwife who said, "Well, you see, the problem is it takes longer to do the paperwork than to deliver the baby." And all over our public life, our institutional life, we find that problem, that the system of accountability that is meant to secure trustworthiness and evidence of trustworthiness is actually doing the opposite. It is distracting people who have to do difficult tasks, like midwives, from doing them by requiring them to tick the boxes, as we say. You can all give your own examples there.

Compass DC serves up 1.2 MW increments to Savvis in Minneapolis-St Paul

I don't know about you, but it is refreshing to see a press release that says exactly what is the first deployment vs. future capacity.  Savvis has a press release on a new data center lease in Minneapolis-St Paul, and the 2nd paragraph makes this statement

The Savvis MP2 data center is designed to serve the region's growing demand for colocation, cloud, managed hosting and network services. Built to support 4.8 megawatts of IT load on 100,000 square feet of raised floor space, it will open with an initial 1.2 megawatts and 13,000 square feet of raised floor space.

Compass data centers is serving up 1.2 megawatt increments to Savvis for the local market.

"We are excited to partner with CenturyLink's Savvis organization, which combines a global leadership position in data center excellence with a deep understanding of Minnesota market needs through the existing local CenturyLink presence," said Chris Crosby, chief executive officer of Compass Datacenters. "Working with Savvis to quickly facilitate expansion in the Minneapolis-St. Paul market, we've developed a streamlined strategy for future expansion and response to the growing demands of businesses in the region."

Now that Savvis has a taste of consuming in 1.2 megawatt increments anywhere they have a market need we'll see how many more data centers start cropping up out of the major internet hubs.

Respecting the Brand, it is worth a lot of money

In the technology industry it is common for the companies to try and use the Brand name of another company to demonstrate credibility of their product/service.  Saying you provide services to X company verbally is the easiest thing to do.  Getting written approval approval is hard.

Interbrand just released the latest on the most valuable brands and Apple has now beat Coca-Cola.

Apple takes the #1 spot and Google jumps to #2 – the first brands to unseat Coca-Cola in the history of Best Global Brands

NEW YORK, New York (30 September 2013) – For the first time in the history of Interbrand’s Best Global Brands report, there is a new #1 brand: Apple. Interbrand, the world’s leading brand consultancy, publishes Best Global Brands on an annual basis, identifying and examining the top 100 most valuable global brands. With Apple claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3. This year, the total value of all 100 Best Global Brands is USD $1.5 trillion -- an 8.4 percent record increase over the total value of the 100 Best Global Brands in 2012.

Technology is dominating the fastest growing brands.

2013 TOP RISING BRANDS: Facebook, Google, Prada, Apple, Amazon

Facebook (#52, +43%): As the leading (and only) social media brand to claim a position on this year’s Best Global Brands ranking, Facebook has succeeded in boosting both revenue and earnings per share in the past year—and has surpassed Wall Street's expectations in the process. Facebook also increased its global user base by 26 percent since its IPO over a year ago. Around the world, the brand continues to see an increase in users, with the Asia-Pacific region experiencing the largest growth. Facebook’s mobile users also grew by 51 percent in the past year and mobile ads are poised to account for more than half of the social media giant's advertising dollars. With former Google executive Gary Briggs recently named the company's first CMO and by acquiring companies like Instagram, Facebook’s growth is likely to continue for years to come.

Google (#2, +34%): Due to evolutionary changes to its core offerings (Search, Android, and Gmail) and new innovations like Google Glass and its self-driving car, Google’s brand value increased by 34 percent – making it this year’s #2 brand and the second top rising brand after Facebook. By continuing to move beyond search and by placing big bets on innovation, Google will impact the way its consumers live and behave worldwide – and increase the value of its brand in the process.

Prada (#72, +30%): The iconic Italian luxury fashion brand emerged as Interbrand’s third top riser this year with a brand value increase of 30 percent—just behind top-rising technology brands Facebook and Google. Prada’s increase in brand value reflects the organization’s ability to strike a harmonious (and profitable) balance between honoring its Italian heritage and producing innovative and cutting-edge designs. By effectively intertwining its digital and physical touchpoints and with the Prada Foundation’s support of the art world, Prada has been able to engage with its customers in more meaningful ways – and expand its global footprint in the process.

Apple (#1, +28%): Despite having its reputation tarnished by patent spats with Samsung and the Foxconn labor conditions scandal, the Apple brand proved to be resilient and emerged as not only the leader in this year’s Best Global Brands report, but also a top riser. In addition to being resilient, Apple is also prescient – continually anticipating what consumers will want next. To maintain its #1 position over the next year, Apple will have to slow rival Samsung’s momentum in the mobile market and never lose sight of what it does best: “Think different.”

Amazon (#19, +27%): With a brand value increase of 27 percent, Amazon is a top riser in this year’s Best Global Brands report. The e-commerce innovator continues to differentiate itself from rivals by taking on initiatives such as Amazon Appstore, which provides a comprehensive mobile experience for Google Android devices. Amazon has also expanded into new businesses such as TV-set-top boxes, original programming, 3-D smartphones, the Kindle line of e-book readers, and same-day grocery delivery service. Such initiatives, if successful, could mean Amazon will play an even greater and more holistic role in its consumers’ future retail experiences.

Watch out thinking you can use a brand name without permission.  the Brand is worth billions of dollars.  And most don't want their brand used in ways that don't increase or preserve its value.

Consider that some of those in the data center industry who reference a big brand may not have current or much business with the brand. If they did, then they would most likely be asked to remove the brand from their presentations.

Part of why Data Center presentations are boring is many lack the skills of a storyteller

I've worked on a lot of executive presentations, and part of why I don't sit in many data center ones is they are so boring and I am constantly critiquing the presentation style and soon lose interest.

If you are interested in making a better presentation consider learning the skills of the storyteller. I just finished this book by Jonathan Gottschall.

Humans live in landscapes of make-believe. We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?

In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.

Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?

Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.

But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.