The data center industry has seen changes and the media world shifts as well. Recent LinkedIn updates show DatacenterKnowledge has a new editor in chief.
Yevgeniy Sverdlik has a new job. Now Editor in Chief at Data Center Knowledge. Say congrats
Rich Miller has a new job. Now Editor at Large at Data Center Knowledge. Say congrats
Matt Stansberry used to work for Tech Target, and is now with Uptime.
Kevin Heslin used to work for Mission Critical, and is now with Uptime.
DatacenterKnowledge is part of the iNet Interactive company which includes AFCOM and Data Center World.
DATA CENTER KNOWLEDGE
DATA CENTER WORLD
Uptime Institute has research, publications, and events. Uptime is owned by 451 Group.
Gartner has its research, publications and events.
The big three in data center media are iNet Interactive vs. 451/Uptime vs. Gartner competing for advertisers dollars who spend money on publications, research, and events.
In the technology industry it is common for the companies to try and use the Brand name of another company to demonstrate credibility of their product/service. Saying you provide services to X company verbally is the easiest thing to do. Getting written approval approval is hard.
Interbrand just released the latest on the most valuable brands and Apple has now beat Coca-Cola.
Apple takes the #1 spot and Google jumps to #2 – the first brands to unseat Coca-Cola in the history of Best Global Brands
NEW YORK, New York (30 September 2013) – For the first time in the history of Interbrand’s Best Global Brands report, there is a new #1 brand: Apple. Interbrand, the world’s leading brand consultancy, publishes Best Global Brands on an annual basis, identifying and examining the top 100 most valuable global brands. With Apple claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3. This year, the total value of all 100 Best Global Brands is USD $1.5 trillion -- an 8.4 percent record increase over the total value of the 100 Best Global Brands in 2012.
Technology is dominating the fastest growing brands.
2013 TOP RISING BRANDS: Facebook, Google, Prada, Apple, Amazon
Facebook (#52, +43%): As the leading (and only) social media brand to claim a position on this year’s Best Global Brands ranking, Facebook has succeeded in boosting both revenue and earnings per share in the past year—and has surpassed Wall Street's expectations in the process. Facebook also increased its global user base by 26 percent since its IPO over a year ago. Around the world, the brand continues to see an increase in users, with the Asia-Pacific region experiencing the largest growth. Facebook’s mobile users also grew by 51 percent in the past year and mobile ads are poised to account for more than half of the social media giant's advertising dollars. With former Google executive Gary Briggs recently named the company's first CMO and by acquiring companies like Instagram, Facebook’s growth is likely to continue for years to come.
Google (#2, +34%): Due to evolutionary changes to its core offerings (Search, Android, and Gmail) and new innovations like Google Glass and its self-driving car, Google’s brand value increased by 34 percent – making it this year’s #2 brand and the second top rising brand after Facebook. By continuing to move beyond search and by placing big bets on innovation, Google will impact the way its consumers live and behave worldwide – and increase the value of its brand in the process.
Prada (#72, +30%): The iconic Italian luxury fashion brand emerged as Interbrand’s third top riser this year with a brand value increase of 30 percent—just behind top-rising technology brands Facebook and Google. Prada’s increase in brand value reflects the organization’s ability to strike a harmonious (and profitable) balance between honoring its Italian heritage and producing innovative and cutting-edge designs. By effectively intertwining its digital and physical touchpoints and with the Prada Foundation’s support of the art world, Prada has been able to engage with its customers in more meaningful ways – and expand its global footprint in the process.
Apple (#1, +28%): Despite having its reputation tarnished by patent spats with Samsung and the Foxconn labor conditions scandal, the Apple brand proved to be resilient and emerged as not only the leader in this year’s Best Global Brands report, but also a top riser. In addition to being resilient, Apple is also prescient – continually anticipating what consumers will want next. To maintain its #1 position over the next year, Apple will have to slow rival Samsung’s momentum in the mobile market and never lose sight of what it does best: “Think different.”
Amazon (#19, +27%): With a brand value increase of 27 percent, Amazon is a top riser in this year’s Best Global Brands report. The e-commerce innovator continues to differentiate itself from rivals by taking on initiatives such as Amazon Appstore, which provides a comprehensive mobile experience for Google Android devices. Amazon has also expanded into new businesses such as TV-set-top boxes, original programming, 3-D smartphones, the Kindle line of e-book readers, and same-day grocery delivery service. Such initiatives, if successful, could mean Amazon will play an even greater and more holistic role in its consumers’ future retail experiences.
Watch out thinking you can use a brand name without permission. the Brand is worth billions of dollars. And most don't want their brand used in ways that don't increase or preserve its value.
Consider that some of those in the data center industry who reference a big brand may not have current or much business with the brand. If they did, then they would most likely be asked to remove the brand from their presentations.
The majority of corporations environmental groups are part of a marketing organization. This group can be used to coordinate the grass roots efforts in the company as employees are passionate about making a difference in the world beyond just shipping their services.
Here is an example at eBay Green. https://twitter.com/eBayGreen
But, sometimes the green efforts are primarily wired for damage control. An example is here in this Economist article on China's hydroelectric dams.
Yet it does not matter how strong the case may be against Xiaonanhai, because the battle against a hydropower scheme in China is usually lost before it is fought. The political economy of dam-building is rigged. Though the Chinese authorities have made much progress in evaluating the social and environmental impact of dams, the emphasis is still on building them, even when mitigating the damage would be hard. Critics have called it the “hydro-industrial complex”: China has armies of water engineers (including Hu Jintao, the former president) and at least 300 gigawatts of untapped hydroelectric potential. China’s total generating capacity in 2012 was 1,145GW, of which 758GW came from coal-burning plants.
There is also a political reason why large hydro schemes continue to go ahead. Dambuilders and local governments have almost unlimited power to plan and approve projects, whereas environmental officials have almost no power to stop them.
Here is where damage control is used.
Environmental officials who have not been financially captured by the dambuilding economy find themselves as scarce as some of the fish they are charged to protect. Environmental activists, meanwhile, can request access to public records and demand public hearings, both required by law. But they say that these avenues are barred when they are most needed—on controversial projects that face vocal opposition. For example, the authorities have rejected requests for public records on Xiaonanhai and they have not granted a public hearing.
This is something I learned over 5 years ago when watching how one corporation had its environmental group set up, and I knew it was not really that interesting to me as they were like a faux green effort.
The following is good for a laugh, and a different way to see a press announcement.
One of my data center friends sent this link to a DatacenterDynamics post.
IO'S MODULES DEEMED MORE EFFICIENT THAN IO'S RAISED FLOORYear-long data collection effort finds 19% efficiency gain
20 August 2013 by Yevgeniy Sverdlik - DatacenterDynamics
IO, data center provider known primarily for its modular offering IO.Anywhere, has conducted a comparison study to see which design approach – modular or traditional raised floor – is more energy efficient.
The provider has both types of data center space at its Phoenix facility, which it used to collect power usage data over a period of one year. IO handed this data to Arizona Public Service (APS), the electrical utility serving the area, for third-party evaluation.
The results, confirmed by APS, showed a 19% reduction in overall energy use by the modular solution over raised floor. The average annual Power Usage Effectiveness (PUE) of the raised-floor environment was 1.73, while the modular environment's PUE was 1.41.
So, if play by yourself you win. Or do you lose as you accuse yourself of cheating? You argue you are playing fair. Watch this video when a person plays by yourself.
I wonder how many of you out there will follow the lead of IO to play with yourself to outperform your past.
The press announcement says the new PUE saves 19% energy.
IO, a global leader in software-defined data centers, today announced that a third-party evaluation by Arizona Public Service (APS) showed that a modular data center technology installation in IO’s Phoenix facility has achieved 19% energy cost savings quantified by its improved Power Usage Effectiveness (PUE) ratings.
1.73 - 1.41 = .32 / 1.73 = 19%
Another way to calculate the numbers is .73 for overhead - .41 = .32 divided by .73 = 44% reduction in power used by electrical and mechanical overhead.
If you are going to play by yourself to show you can beat yourself, it sounds better that there is 44% reduction in electricity in the power and mechanical systems.