7x24 Exchange Fall 2014 achieves over 800 attendees, continuing a steady growth of DC events

One of the friends I have made in the data center industry is David Schirmacher who is the new President of 7x24 Exchange.  I had heard about 7x24 Exchange, but was busy attending Uptime, DataCenterDynamics, Gartner, and AFCOM in 2011.  David convinced another top DC executive and myself to give 7x24 a try.  We did and we’ve been going twice a year since. 

Why is 7x24 different?  Because, it puts the users needs first, and given it is a non-profit the organization is more transparent then the rest.  How  transparent?  Here is the attendance for the last 10 years.  What other organization shares their attendance?  7x24 hit 819 attendees this event.

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I’ve written about 7x24 Exchange each time, and when the number 819 was up there it felt good to know I’ve helped get more people to attend.  One of the groups I’ve reached out to his the high tech crowd who would tend to go to SF/SJ events.  Here are some of the tech companies who attend - Apple, Dell, EMC, Facebook, Google, Intel, HP, Microsoft, Oracle.

I’ve already made plans on how my schedule will align in 2015 as I figure I’ll keep on this roll and be attending twice a year in the future like I have in the past.

 

 

 

Open Compute V Registration is Open, Jan 28-29, 2014 San Jose Convention Center

Registration is now open for Open Compute V.

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We are pleased to announce the dates for the next Open Compute Project Summit on Tuesday, January 28 and Wednesday, January 29, 2014 at the newly expanded San Jose Convention Center in San Jose, CA.

At the last summit, attendees came from the technology sector in addition to finance, government, and consulting. These attendees represented executive-level roles of vice president or higher as well as IT directors and managers.

The Open Compute Project Foundation would like to thank these sponsors for making this event possible!

Venue

San Jose Convention Center - 150 West San Carlos Street, San JoseCA 95113

Registration

Please register HERE by Monday, January 20, 2013

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Facebook shares ideas on Optimizing the Data Center Operations

Facebook’s Delfina Elberly presented on Facebook’s Optimizing the Data Center.

Keynote: Optimizing Data Center Operations

It’s time to recognize that making data center operations more efficient greatly reduces OPEX, increases internal customer satisfaction, and increases employee satisfaction and retention. Facebook has developed a wide range of tools and systems to measure the status and reliability of data center hardware; automate repair processes; deploy staff more effectively; and perform a variety of other functions that help it run one of the most efficient server fleets in the world. In this talk, Facebook data center operations director Delfina Eberly will describe how Facebook addresses operations challenges, with a focus on best practices and systems that can help you unlock more efficiencies.

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This slide has concepts shared.

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Another concept shared is focusing on service.

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 The majority of tools are developed in house, except asset tracking.

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For those of you who are curious what Asset Tracking system Facebook uses Delfina didn’t say what the software is.  Should you buy the same software as Facebook uses for asset tracking.  Unfortunately, unless you are running 100,000 servers and making your own servers and servicing them yourselves like Facebook their software stack may not make sense.

I preface these points because don’t run out and grab a copy of Oracle Agile unless you are prepared to build you own servers with BOM discipline.  Google, Amazon, Facebook, and Dell need Agile, most of you don’t.

Delfina presented great concepts though that are good for optimizing a data center.  And I agree with the points Delfina made.  The hard part is executing with software.  I know how to do this, and how to build it given I have a client ask how to do product lifecycle management in the data center three years ago.  And, I’ve been crawling through a bunch of the issues to do this for years.  Disclosure: my brother works on the Oracle Agile product and it was Facebook employees who have said they use Agile, not my brother.

Delfina closed with a point that also describes the approach we use to transform operations.

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Operations has a huge opportunity to be transformed.  Can you see the future?  “The Transformation of Operations” is coming.

Katie Fehrenbacher makes a 2nd trip to Apple's Maiden Data Center, will she make a 3rd trip next year?

GigaOm’s Katie Fehrenbacher has a post on her 2nd trip to Maiden, NC to see Apple’s data center.  If you repeat a task you get better with experience and familiarity.  Katie took a trip to NC in July 2012 and wrote a series of posts on her visit including visiting Apple’s data center.

The ultimate geek road trip: North Carolina’s mega data center cluster

 

JUL. 8, 2012 - 8:00 PM PST
 

Nov 2013, Katie returned to Maiden, NC and writes a well researched post on Apple’s renewable energy installation of 50MW.  Read Katie’s post to get the full report.  I’ll highlight a few points that shows how well Katie researched the post.

Katie gives background on her method

Apple has long been reticent about speaking to the media about its operations, green or otherwise. But I’ve pieced together a much more detailed picture of its clean energy operations after talking to dozens of people, many of them over the years. And Last week I got a chance to see these fully operational facilities for myself.

I walked around these pioneering landscapes, took these exclusive photos, and pondered why Apple made this move and why it’s important. This is Apple’s story of clean power plans, told comprehensively for the first time.

Katie points out that it is not possible for Apple to directly use the power from the its renewable energy sources.

Apple’s second 20 MW solar panel farm, which is about 15 miles away from the data center near the town of Conover, North Carolina, is also up and running. All told, the three facilities are creating 50 MW of power, which is about 10 MW more than what Apple’s data center uses. Because of state laws, the energy is being pumped into the power grid, and Apple then uses the energy it needs from the grid. But this setup also means Apple doesn’t need large batteries, or other forms of energy storage, to keep the power going when the sun goes down and its solar panels stop producing electricity.

Here is a nice picture Katie took.  One of the comments made said Katie should have used Panorama mode to get a wider view.

Apple's solar power farm stretches for TK acres

Apple’s solar power farm stretches for 100 acres

One of the funnier comments I read was a person saying the use of sheep is “iSheep" to clear the grass growing around the solar panels

You can see in the above picture that the grass is neatly maintained. Apple manages the grass under the panels in a variety of ways, but one of those is a little more unusual. Apple works with a company that ropes in sheep that eat the grass on a portion of the solar farm; when the sheep finish grazing on one spot, they’re moved to the next.

It’s a more sustainable option than running gas-powered mowers across the farm, and also has the added benefit that sheep can get into smaller spaces and up close to the panels. Some companies use goats to eat grass on plots of land, but goats could chew on the farm’s wiring and solar panel parts.

Apple’s 2nd solar array is 15 miles from the data center and putting the power on the grind makes much more sense than trying to bring the power back to the data center.

Apple's second solar farm about 15 miles from its data center in North Carolina

Apple’s second solar farm about 15 miles from its data center in North Carolina

Since the second solar farm is a ways away from the data center, it’s also an example of why Apple’s business with the utility is important. The power goes into the power grid near the solar farm, and Apple can use the equivalent back at its data center.

And Katie closes identifying Apple’s leadership.

Change often times happens incrementally. From the outside that happened with clean power and Internet companies in North Carolina. But sometimes crucial change happens with a single brush stroke or a single outlier decision. That’s how I see Apple’s clean power facilities in North Carolina — right now, they stand alone.

Disclosure: Katie is a good friend and I work freelance for GigaOm Research.  And after a post like this, it reminds me part of what I enjoy discussing is who is doing some of the coolest stuff in environmental efforts.

Seems kind of obvious that within the next year or two Katie will return to Maiden, and who knows what she’ll be able to write about then.

Katie’s post got picked up by others.

Gigaom checks out Apple NC data center's renewable-energy infrastructure

tuaw.com - ‎12 hours ago‎
Apple's huge Maiden, NC, data center has recently become something else -- a net power provider of clean energy to Duke Energy. Gigaom's Katie Fehrenbacher took a look at Apple's new power-production facilities, which generate a total of 50 MW ...
 

A Closer Look at Apple's North Carolina Renewable Energy Power Plant

Mac Rumors - ‎20 hours ago‎
After building large solar power and biogas fuel cell generating facilities at its Maiden, North Carolina data center, Apple is one of the of the largest non-utility clean energy generation companies in the country. As of a report earlier this year, Apple uses 100% ...
 

Report profiles Apple's pioneering clean energy projects in North Carolina [photos]

9 to 5 Mac - ‎20 hours ago‎
The site decided to take a look into Apple's decision to take renewable energy into its own hands just as North Carolina utility Duke Energy is requesting that the state allow it to sell clean energy to large corporate customers. Google is one of the large ...
 

Apple's Green Energy Efforts in North Carolina Inspires Industry Shift

Wall St. Cheat Sheet - ‎14 hours ago‎
Did Apple's (NASDAQ:AAPL) renewable energy initiatives in North Carolina boost the state's clean energy industry? As noted by GigaOM, North Carolina-based Duke Energy (NYSE:DUK) recently requested regulators for permission to begin selling clean ...

Intermittent Blogging for next month, Mid Nov to Mid Dec 2013

A few days ago I realized I am traveling for work or pleasure every week for the next 4 weeks.  Lots of good things going on, but this means my regular time to blog will be disrupted.  I don’t think of myself as traveling that much, but when I add it up at the end of the year I am traveling a trip a bit less than every other week.  The majority to the bay area which I do so often it doesn’t really feel like a plane ride.  

I have been thinking more about how the industry is going through changes and how I have been changing what I blog about.  The Green Data Center is more accepted.  Google, Apple, Facebook, and Microsoft all have renewable energy announcements on a regular basis.  There are many who don’t do this yet, and thanks to the environmental groups more pressure will build for others to jump on the environmental movement.

I have lots to write.  The problem is my schedule is a little crazy for the next month.

Thanks for following this blog.  

I’ll see a few of regular readers in my travels, and sharing ideas through this blog jump starts the conversations.