Green Forrester Research

Forrester Released Two Green Research Documents.  Also here is an InfoWorld commentary on one document.

December 17, 2007
Supply Chain Leaders: Your CEO Wants To Know Your "Green" Strategy -- Do You Have One?
by Patrick M. Connaughton

Tightening regulatory pressure and pervasive media attention are moving supply chain sustainability issues up the corporate agenda. As a result, CEOs are increasingly demanding a strategy from their top supply chain executives. Surprisingly, very few companies are measuring the environmental impact of their supply chains today, but there are leading companies like Dell, HP, Wal-Mart, and others that are ahead of the pack. Early efforts have been focused on obvious areas like packaging and transportation, but future programs must take on a more holistic approach across the product life cycle. To get started, supply chain leaders must thoroughly assess their current state with an end goal of prioritizing and defining new systems that track their companies' carbon footprints, as well as their trading partners' compliance with environmental standards.

December 17, 2007
Green Progress In Enterprise IT
Higher Stakes For Tech Marketers As Green IT Principles Spread
by Christopher Mines

Forrester conducted its second survey of enterprise IT professionals to learn about awareness and adoption of environmental principles in corporate computing. Our October survey shows steady advancement of green IT activities, re-emphasizing the importance to technology marketers of getting their green messaging right.

Infoworld commented on the analysis written by Christopher Mines.

Forrester: Eco-minded activity up among IT pros
Filed under: Green technology

Between April and October, the percentage of companies employing environmental criteria in choosing tech gear jumped 15 percent, according to a study from research company Forrester.

"As of October, 38 percent of IT professionals said that their companies were using environmental criteria in their evaluation and selection of IT equipment, compared with 25 percent in our April survey," says the report titled "Green Progress in Enterprise IT."

Also notable: When asked what was motivating their decisions to embrace more sustainable practices, the No. 1 motivator, shared by 55 percent of all respondents, was to reduce energy-related operating expenses. No surprises there. However, the No. 2 motivator cited by 50 percent of respondent was "doing the right thing for the environment."