IT a "Black Eye" for those who want to be Green

Canadian Technology news discusses a Green IT summit in Calgary.

"We generally change for one of two reasons – inspiration or desperation," business philosopher and best-selling author Jim Rohn once said.

The same principle, it seems, holds true in the realm of green IT.

If positive reasons don't do the trick, then the dire consequences of environmentally unsustainable practices will soon cause North American companies to change their ways.

That's likely to be a key message emerging from the Green IT Summit that flags off in Calgary today – going by the pre-summit interviews that did with some of the participants.

An analyst at The 451 Group makes the point.

“IT has to work quickly to become green or we're a black eye to those that want to be green,” he says. And there's a lot of work to be done.

Wacker has even invented his own law to explain datacenter power inefficiency: “Anything that is free or inexpensive is misused.”   

Servers, he says, have long fit into that category.