Adobe Greens Content Publishing, Closes Loop with Omniture Acquisition

Adobe announced its acquisition of Omniture to measure the effectiveness of published content.

Adobe acquires Omniture

On Sept. 15, 2009, Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash.

Adobe’s acquisition of Omniture furthers its mission to revolutionize the way the world engages with ideas and information.

Adobe and Omniture

For the data center the significance is in closing the loop in published content.

By combining Adobe’s content creation tools and ubiquitous clients with Omniture’s Web analytics, measurement and optimization technologies, Adobe will be well positioned to deliver solutions that can transform the future of engaging experiences and e-commerce across all digital content, platforms and devices.

This is an important part of a strategy to understand the value of information in the data center.

Greening the data center is easier if you can understand what information systems are high value and which are low value.

The more advanced companies are thinking of a strategy for greening the data center accounting for the business value of the systems.  You can save more by segmenting the IT loads than by treating them all the same.