Data Center Cooling revenue predicted to double by 2016 in Southeast Asia

Frost and Sullivan has a press release on a study they conducted.

Frost & Sullivan: New Datacenters and Green Technology to Double PAC Revenues in Southeast Asia

The increasing demand in the telecommunication, industrial and IT sectors are increasing the deployment of Precision air conditioning (PAC) as a viable and cost-effective power solution.


PRLog (Press Release)Dec 27, 2010 – Singapore – Precision air conditioning (PAC) is gaining ground due to the increasing demand from the telecommunication, industrial, and IT sectors. Development in these industries is driving new installations and commissioning of datacenters, data communication, and power equipment. The resulting uptake of blade servers and high-power servers translates to higher heat dissipation, which can affect electronic and electrical systems. Deploying PAC systems can help suppress the rising average operating temperature in datacenters.
New analysis from Frost & Sullivan (, Southeast Asian and Australasian Precision Air Conditioning (PAC) Market, finds that the PAC market in these regions earned revenues of $217.7 million in 2009 and estimates this to reach $415.7 million in 2016.

The Green (energy-efficiency) aspect is part of their study.

“Technological evolvement has led to energy-efficient PAC systems with sophisticated architecture or structural orientation such as rack or row cooling methods,” says Frost & Sullivan Analyst Teoh Chew Yew. “With its ability to efficiently manage and regulate working environmental conditions like temperature and humidity, PAC is gaining market traction in the IT and telecom industry as a viable and cost-effective power solution.”
However, competition and environmental concerns are putting pressure on power systems and equipment to perform effectively and meet stringent requirements and specifications. As research and development emphasizes on energy and system efficiency, average power density and heat dissipation per power system is anticipated to decline. This, in turn, can eventually erode the demand for PAC.