Next Advisor for GreenM3 NPO, Peter Horan, pushing the edge of the network to be close to customers

Our first industry advisor was Mike Manos, our next is Peter Horan. Peter is unknown to most of the data center audience as he is an executive who has worked on the edge of innovation, not in the hub of data center activity.  Peter does have data center experience as the Sr. VP executive for InterActive Media at the time of's data center construction at Moses Lake, WA.  Chuck Geiger was CTO of at the time, and stated.

“Moses Lake is an ideal location due to its cooperative business environment, access to low cost, renewable power and superior network connectivity,” said Chuck Geiger, Chief Technology Officer of “With these inherent benefits, Eastern Washington is the right choice for as we expand our computing infrastructure to support our growth and expanded search services.”

Peter has had the executive's view of building a large data center, yet he has some very innovative, forward thinking ideas and a powerful network.  Which brings up a presentation that Peter made discussing the "Edge of the Network."


I've known Peter for many years, including his time as Sr. VP/Publisher of ComputerWorld, CEO of,,, and was an obvious candidate for the GreenM3 NPO.


Here is a video where Peter presents the ideas to get closer to customers.  In the same way Peter encourages the audience to get close to customers, the goal of GreenM3 is to build a closer connection to customers, using open source techniques.


A person who we want to talk to in Peter's network is Chuck Geiger.

Chuck Geiger
Partner - Technology

Chuck has significant experience running some of the largest online transaction product organizations and most visited sites in the world, including as CTO of, CTO of PayPal, VP Architecture of eBay, and executive positions at InterActive Corp., Gateway and Travelocity.

At InterActive Corp, Chuck was responsible for managing a consolidated data center strategy for IAC portfolio companies including,,, Ticketmaster, and Chuck also was responsible for the technology organization at including Engineering, Architecture, Program Management, QA, IT, and Operations.

At PayPal, Chuck was responsible for the product development organization which includes Product Management, Design, Engineering, Architecture, Operations, IT, QA, Project Management, Content, and Localization, running a team of approximately 550 professionals.
At eBay, Chuck was responsible for the migration to the new generation system architecture and platform.

BTW, Peter's day job is Chairman of Goodmail.

About Goodmail Systems

Goodmail Systems is the creator of CertifiedEmail™, the industry’s standard class of email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship.

We welcome Peter's passion for technical innovation and the environment.